Blogola Mk II: Are We Still Doing Disclosure in Social Media Wrong?
Doug Haslam Disclosure: I joined #TeamLumia and tweeted with that hashtag, on the phone they gave me, as we toured Fenway Park and saw the Boston Red Sox.
social media
45 Days To Compose A Tweet? Silly, But…
Recently, a lot of social media professionals (like myself) got up in arms over a Business Insider article, “We Got A Look Inside The 45-Day Planning Process That Goes Into…
Who Killed Scott Monty?
Last week, Scott Monty, a friend I have known dating back to his Boston days, announced he was leaving his position at Ford Motors, where he ran digital communications, i.e.…
The Social Media Backlash is Here
Well, it finally happened. Almost a decade of hubris by a new wave of marketers telling that social media was the be-all and end-all, and declaring advertising “dead” has finally…
Life Without Television Without Pity
I guess we’ll have to spoil the networks now. “Spare the Snark, Spoil the Networks.” That was the long-time slogan of “Television Without Pity,” a web site and community that,…
I Made Fun of Upworthy Headlines; What Happened Next was Amazing*
I like to be grumpy online about things that bug me; however, I try to be fair and limit my (usually) good-natured condemnations to an element that bugs me, rather…
Three Takeaways from Three Speakers: Social Media Club Boston on Viral Content
Social Media Club Boston held an excellent event* this past week at Northeastern University titled “The Myth, Money and Business Value of Viral Content.” The three presenters each brought his…
The Future of Agencies: Thoughts on Social Media Breakfast 33
Last week, Social Media Breakfast Boston convened once again: this time at the office of Racepoint Group, for a discussion titled “The Evolution of PR, Marketing and Digital – What’s…
Planning and Measurement Lacking in Social Media (Other Than That, Everything is Great)
A few months ago, I attended a pair of events in Boston: BlogWell, in which several large brands presented case studies; and the Society for New Communications Research (SNCR) Symposium,…
Calling All Comics: Unfunny Social Media Marketers Need Your Help
Every day, it seems, we see an example of a company, or an individual social media marketer, doing something dumb on the Internet.The cycle goes something like: Brand or person…