One of the funnest spectator sports in social media marketing is tearing apart the advice of others. Add to that the constant hand-wringing over whether conference presenters should give “101” talks or “advanced” seminars brings the whole thing to the brink of becoming a spectator sport. Well, what if someone outside the marketing bubble gives advice, and some silly web site gives it some editorial space? That’s just wrong, isn’t it? How dare they! Let’s tear it down!
Over the last week or so, I saw an article on ReCode titled “Five Social Media Tips From Kim Kardashian West.” It’s easy to make fun of that; after all, what’s not to laugh at when a Kardashian is trying to give advice to people? Actually reading the article, however, I found that most of her advice was common sense, and worth adopting – seriously. Here is my reasoning:
- She is talking about using social media the way you or I might use it: Her last tip, “Don’t be weird and post more than three pictures from location,” is actually pretty sound for everyday users – and if people (God forbid) have a habit of doing Kardashian West’s bidding, there might be a little lower volume of annoying oversharing on social media. Yes, I said Kim Kardashian West could conceivably help slow the stupidization of the Internet.
- The advice is terribly basic — But it’s not basically terrible. “I use Twitter as my Google” sounds like one of the tragically idiotic buzz-phrases you might see in any Social Media book, but on the other hand, think about how you use Twitter. I did, and I do use Twitter search frequently when looking for discussion and links to current events. It doesn’t replace Google, but Twitter works better this way than as a conversation platform these days; it’s easy to get behind the meaning of that tip.
- It’s counter-intuitive not to make fun, so I’m on board: Being dismissive of vacuous celebutantes is overdone. Considering the (almost-complete) lack of bad advice, I think I’ll take all my advice from such famous people from now on. It’s much easier to follow, with success, than most “what time of day to Tweet” posts. And it’s much cheaper than buying a stack of glorified monitor supports from Amazon.com.
- This is not “Five Social Media Lessons from (Today’s News Story That is Irrelevant to Social Media)”: The article is just personal tips from one person. It is far less despicable than “Five Social Media Lessons from the Ebola Panic” or other offensive desperate attempts at “newsjacking.”
- Caveat: I can’t defend the Blackberry shout-out – I assume that was a paid endorsement. God bless ’em.
This is an admittedly long way to go to make one simple point: sometimes the insipid make sense, while it is just as easy for industry professionals to recycle marginally helpful – or even flat-out wrong – advice. It is up to you to know the difference. So, yes, Kim Kardashian West gives better social media advice than you do.* Plus, if you really want to make fun of her and her ilk, I guarantee there will be plenty of other opportunities.
*Actually, no disclaimer here. She really does. I mean it. Step up your game, gurus.
Image Credit: jen collins on Flickr