An article in Entrepreneur Magazine this week talked about "The Pitch." In essence, the article writes to "shut up" until you have crafted a useful story for your target, rather than just having a "static pitch." (http://bit.ly/359QWd)
. While the 2-3 weeks recommended to craft such a pitch is often impractically long for public relations people serving clients (and client news cycles provide frequent exceptions to this ideal), the idea is a sound one Ithat fits my thinking of the last five years or so.
It’s not just about targeting a pitch. It’s not just about customizing. It’s about developing a sense of timing – when to shut and when to engage. When not to send that news release pitch to someone, and when to include them.
Maybe I’ll call that "targeting your timing" – PR folk, your thoughts?