Pan-Mass Challenge Heroes #6: Zena Weist

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. Please considering joining them by donating any amount to

There are some people in the “strictly social media” whom I can instantly identify as “Capital F” Friends, even if I have met them only once. One of those people is Zena Weist, trapped all the way over in Kansas City (OK, not trapped, sorry KC folks), whom I met at the 2008 Society for New Communications Research (SNCR) Symposium in December 2008, and who was part of the crew that helped recreate, in a way,
the “Bad Kids’ Table of the 2007 event.

I know Zena primarily from Twitter, though our conversations sneak over into Facebook from time to time, and her blog at When I asked her if she was donating in anyone’s honor, Zena shared with me that her mother is a lung and brain cancer survivor. But she has also turned her attention to other issues, including one very close to her, autism, in a post that I consider one of the “must-reads” of the year.

One last bit from Zena:

– Why did you sponsor me in the Pan-Mass Challenge?

3 reasons:

  1. You asked
  2. It’s a great cause
  3. You asked

Thank you, Zena! And thank you, everyone who has supported the Pan-Mass Challenge in any way. Here’s the link for you to sponsor my ride and fight cancer: Please feel free to pass the link to others as well.

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