It’s Not Just Targeting- It’s Timing
Doug Haslam An article in Entrepreneur Magazine this week talked about "The Pitch." In essence, the article writes to "shut up" until you have crafted a useful story for your target, rather…
Pan-Mass Challenge Heroes #23: Carol and Steve Garfield
This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer…
Summer and Routines
I have questioned the myth(?) that summer is slower in business, but of one thing I am certain: summer changes your routines. As father of an 11 year-old, I appreciate…
Pan-Mass Challenge Heroes #22: Amy Mengel
This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer…
Pan-Mass Challenge Heroes #21: Kellye Crane
This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer…
Social Media Top 5: Twitter 101, Spam, and Amazon/Zappos
The Newest Entrant in the Twitter Primer Business is… Twitter A primary rule in communications is tell your own story. Twitter has been happy to let others do that for…
Pan-Mass Challenge Heroes #20: Gary Lombardo
This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer…
Normalization of Social Media in Marketing (?)
I was flipping through one of my favorite trade magazines, BtoB, and taking in the latest issue as a whole, thought: Is social media becoming normalized in corporate marketing? There…
Pan-Mass Challenge Heroes #19: Derek Peplau
This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer…
Pan-Mass Challenge Heroes #18: Warren Sukernek
This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer…