Social Media, Marketing and Specialization
Doug Haslam The idea of specialization vs the idea of a more well-rounded approach is a long-running argument in PR and other communications disciplines. is it best to be an all-rounder or…
social media
What Does Data Tell us About the State of Corporate Social Media Programs?
Through years of working with companies on their social media efforts, it has always been clear that the more human resources an organization puts behind its social channels, the more…
What is an Agency? Social Media and Corporate Voice
For the last 15 years, I have spent most of my working time with agencies (PR, social media, communications). While in the PR world it was expressly the job, or…
The Social Media Marketer’s Burden: On Leaving Platforms
I saw it again today. Every once in a while, someone I know professionally grandly announces that he or she is leaving a social media platform because it does not…
You Won’t Need a Web Site in 2015! Unless You Do
I understand the need for provocative statements (heck, my last post here led off with “Experts are Useless), so perhaps I should not be quick to judge the statement “You…
Experts are Useless, Experience is Where It’s At.
This past week, a friend asked me to lend my expertise on charity fundraising, based on my long-time participation in the Pan-Mass Challenge to fight cancer. While she didn’t use…
“Newsjacking” – a Good Idea with Some Dangerous Pitfalls
First off, if you read this on the day of publication, I hope those of you affected by Hurricane Sandy are doing well. The concept of “Newsjacking” has become popular…
Shorthand vs Shortcuts: Buzzwords vs the Angry Mob
We all hate buzzwords, right? Don’t we want to kill them dead before they do more harm? Having been in PR for many years now, I am well familiar with…
Bleep You Data! Why Numbers Suck Unless You Give Them Meaning
In my work, metrics are a big deal. If you don’t measure the success of your social media program, or measure what’s going on before you get started, you can’t…
When to Leave Beginners Behind (hint: Never)
In attending conferences recently, and more to the point seeing people I know Tweet live from other events, I have seen a familiar complaint continue to thrive: “Content is too…