Am I a Brand Whore?
Doug Haslam I try not to get caught up in the whole “online influencer” game, in that I don’t put myself out there as an “influencer?” Do I influence people? Probably some,…
social media
A Few Observations for June 7, 2013
In lieu of a “real” blog post, some thoughts that leaked out of my ears: If you Tweet that people are “doing it wrong” – you’re doing it wrong People…
On Nitpicks and Fun
Recently, the creator of the “gif” image format brought attention, while accepting a Webby Award, to the correct way to pronounce it, with a soft “g.” Many people, myself firmly…
A Prayer for Passive Aggressive Resistance
Often online, and especially in the social media marketing biz, people resort to what we like to call “passive-aggressiveness,” which I will oversimplify by defining it as crabbing about something…
Critics Gonna Crit – on Google Glass and other Silliness
Google Glass is coming out, and the early ambassadors have their copies. They look ridiculous- the glasses and the people wearing them – but that doesn’t stop the debate over…
The Problem with “Global” Social Media Statistics
You have heard them, you have seen them – the data that tells the “right day and time to Tweet,” best days for Facebook engagement, how many times a week…
On the Death of the QR Code
So, my good friend Aaron Strout, who knows a thing or two about location-based technology, declares the “death of the QR code.” I get it. That said, I am always…
What a Facebook “Like” Really Means
I know, you are probably expecting some sort of metrics-focused deep analysis of the value of a “Like” on Facebook or some other easily-debunked claim. No. Goodness no. I am…
Coming to Grips with the Death of Google Reader
As a long-time user of Google Reader to manage the feeds of the blogs and other online publications I read and am interested in, I was understandably among those up…
Real-Time Marketing vs Knee-Jerk Idiocy; a Guide for Smart People
We are hearing a lot lately about “real-time marketing” in social media. The most-cited example is Oreo jumping on the Superdome blackout during this year’s Super Bowl with the “You…