What is an Agency? Social Media and Corporate Voice
Doug Haslam For the last 15 years, I have spent most of my working time with agencies (PR, social media, communications). While in the PR world it was expressly the job, or…
Public Relations
The Facebook Password Conundrum, or Why I Shouldn’t be an Eagle Scout
I have been reading lately about employers asking for job prospects’ (or even employees’) Facebook passwords as a part of the interview process. I’m not going to try to judge…
Finding Influencers and Collecting Data? Tools Help, But It’s Nothing Without Hard Work
Cross-posted from Voce Nation Recently, I had a discussion with a local (Boston) technology professional about finding influencers via social media. Additionally, I constantly have discussions with clients, colleagues and…
Help a PR Pro Out Day: Profiles in HAPPO (Boston)
It has been fun being involved with Help a PR Pro Out Day, and now the day, February 19, is upon us. Be on the lookout for the “#happo” hash…
Do Journalists Make Bad PR People?
I read this short piece, “The Great Journalism Exodus,” by Jeffrey Goldberg in The Atlantic. In it, he discusses the fact that many journalists are switching over to public relations…
Exit: Stage SHIFT, and the State of Public Relations
First off, a piece of personal news: today marks my last day at SHIFT Communications. It has been a great ride and I am leaving some friends, particularly a great…
Social Media Top 5: Goodbye, D*****bags
BusinessWeek Editorial Layoffs; Just…Sad Let’s pretend that Bloomberg has a master plan for a leaner, stronger, BusinessWeek after buying the troubled magazine recently. They probably do, right? It still boggled…
SIPA Online: PR Stranger Wanders into the World of Publishers and ROI
This was originally published on the SHIFT Communications “Slice” Blog Last week, I had the pleasure of attending the SIPA (Specialized Information Publishers Association) Marketing Conference in gorgeous Miami Beach,…
Blog with Integrity Not a Shot at PR (in case you wondered)
When marketing blogger and fellow social media Bostonian Susan Getgood alerted me to “blog With Integrity,” (www.blogwithintegrity.com), I was intrigued, for a few reasons; There has been a lot of…
Social Media Top 5: Twankruptcy, Twitter DDoS, Paid Tweetups (You Bet!)
Scoble Declares Twankruptcy Let’s set aside for a moment the fact that some words shouldn’t be “Twitterized with a “tw” in front; by “twankruptcy” I am talking to something akin…