The trouble with ROI and measurement is not that you can’t do it
Doug Haslam Is it “talk about ROI” season now? I have seen several posts online lately about social media ROI, ranging from “it doesn’t exist” to “here’s how you find it.” It…
Doug Haslam
Social Media Top 5: Wah-Po, Kuitters, and My Stuff Talks Back to Me
Pet Peeves: Washington Post Facebook App Recently I noticed in my Facebook timeline (yeah, i look at that) a lot of links to interesting stories with the “Washington Post” logo…
OK- So Here’s What’s Happening
OK, so here’s what’s happening: We hear noises, and it sounds like a mouse, but I don’t want it to be a mouse. I want it to be the fridge,…
Is “Social Business” Just a Buzzword? Oh, I Hope Not
My “Buzzword Radar” is oversensitive, honed over years in the PR profession, where the temptation to go the lazy route “”leading provider of robust, scalable solutions” was often too great…
Social Media Top 5: Snap Judgments and Lack of Understanding
I spoke on a few current social media topics on my monthly appearance on Media Bullseye Radio this week. I thought I would throw a few more thoughts out there.…
Social Media Top 5: The Ten Deadly Plagues of Google Plus (aka Growing Pains)
Google Plus an Afterthought? I attended Exploring Social Media Boston last week (ok, Burlington is NOT Boston, but I hope the traveling speakers got a good tour of scenes where…
Go Ahead, Attack Each Other Online (from PodCamp Boston)
Podcamp Boston 6 is in the can- I can’t believe there have been 6 (the first occurring on the fall of 2006). As someone involved in each of these PodCamps…
Social Media Lessons From Vacation
Yeah, right– you think there’s a “social media lesson” for everything? Get a life. Have fun once in a while. Hope those of you in the Northern Hemisphere had a…
Social Media Top 5: Bad Headlines, More Google Plus Concerns and Hopes
A Bad Headline is Still Bad Journalism When I was starting out in public relations, I helped a client, a games web site, get a nice article n the local…
Pan-Mass Challenge 2011 – Done!
Two short weeks ago, I finished my fourth Pan-Mass Challenge. As always it is a great, well-run event, a 2-day ride to Provincetown to raise money for the Dana Farber…