45 Days To Compose A Tweet? Silly, But…
Recently, a lot of social media professionals (like myself) got up in arms over a Business Insider article, “We Got A Look Inside The 45-Day Planning Process That Goes Into…
Recently, a lot of social media professionals (like myself) got up in arms over a Business Insider article, “We Got A Look Inside The 45-Day Planning Process That Goes Into…
Last week, Scott Monty, a friend I have known dating back to his Boston days, announced he was leaving his position at Ford Motors, where he ran digital communications, i.e.…
Well, it finally happened. Almost a decade of hubris by a new wave of marketers telling that social media was the be-all and end-all, and declaring advertising “dead” has finally…
I guess we’ll have to spoil the networks now. “Spare the Snark, Spoil the Networks.” That was the long-time slogan of “Television Without Pity,” a web site and community that,…
I like to be grumpy online about things that bug me; however, I try to be fair and limit my (usually) good-natured condemnations to an element that bugs me, rather…
After four years of (mostly) working from home, I thought I had done it enough to add my thoughts to the pile of home office advice. Rather than playing off…
Social Media Club Boston held an excellent event* this past week at Northeastern University titled “The Myth, Money and Business Value of Viral Content.” The three presenters each brought his…
The new calendar closed the book on my sixth year riding the Pan-Mass Challenge. First of all, one more big Thank You to everyone who supported my participation: those of…
Last week, Social Media Breakfast Boston convened once again: this time at the office of Racepoint Group, for a discussion titled “The Evolution of PR, Marketing and Digital – What’s…
A few months ago, I attended a pair of events in Boston: BlogWell, in which several large brands presented case studies; and the Society for New Communications Research (SNCR) Symposium,…