I had the pleasure yesterday of attending the New Marketing Summit (www.gonewmarketing.com). One of the presentations that hit a chord with me was by Chris Penn (www.christopherspenn.com), a friend and a founder of PodCamp. His message? This "new media" is not based on anything new. Newspapers rule web traffic, Twitter is the new ham radio, etc.
He’s right of course. I have been preaching in public relations that social media is not a new discipline but actually is a refocusing of our core skill: communications. The new tools are incredibly exciting, but they are layered on the ancient ability to communicate.
"What’s old is new again." That’s actually a clever series of posts by Brian Haven at http://birdahonk.com/. I agree. Do you?
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I don’t entirely agree. What’s really new is how it levels the playing field. By reducing the cost of communication to almost zero, it’s done a great deal to eliminate the stranglehold that old-school media had on communications.