When I am a pedestrian, I own the crosswalk. When I do PR, I try to ‘own’ social media. By that I don’t mean as an exclusive domain, but as a differentiator for which I’m known. Not, of course, to the exclusion of other important parts of the practice.
What do you ‘own?’ Professionally, personally, doesn’t matter. How do you own it, and how do you keep well-rounded?
Mobile post sent by DougH using Utterz. 
Replies. mp3
This is an interesting way of looking at an individual’s place in the social media world. With tools like twitter, utterz, etc etc, we are creating so much content, that it’s easy to be all over the place.
I’m not sure this is the point you were trying to make, but it got me thinking about how I can keep ownership over a perspective or area of expertise (or a combination), but be diversified enough so as to not limit myself.
As someone who is actively engaged, but still learning (aren’t we all?) about everything social media has to offer, owning one thing, but knowing a little about everything, poses a big challenge! Thanks for sharing your thoughts this morning!
Kristen, thanks– I think you hit it. A specialty– getting “known” for something– is great for attention, but in my opinion the well-rounded generalist needs to be behind that.
Here’s a groaner of an analogy:
You can be known for wearing the best shirts, but if you don’t have any pants — well…
Good one, Doug. I’ll hold onto that analogy, and remember to keep the full outfit in mind :)