Whoops MySpace
For how many years have I and several other industry colleagues stressed the importance of owning your content, and that storing them on someone else’s platform isn’t good enough?
Now we hear the MySpace has accidentally deleted all content prior to 2016.
I’ll wait while you go make jokes about how MySpace is irrelevant and all the old content is terrible….
…
Ok. people put stuff up there. Especially music, no matter how awful or good. If they didn’t have copies, they have nothing now. So MySpace isn’t relevant? Imagine that happening to Facebook, or Instagram, or YouTube, by accident or through some hostile act.
Copy your stuff and store it somewhere safe, even if you think it’s not important. And definitely do not trust a social platform with the safekeeping of your precious content.
Facebook/Instagram Outage: Owning Your Stuff, Part Infinity
Owning and controlling your online presence extends to paid media as well. When Facebook and Instagram suffered a widespread outage earlier this month, it was more than an annoyance (or an opportunity to do things categorized generally as “not being on Facebook”) to marketers: it was a temporary disaster for advertising and influencer campaigns, as long-planned and scheduled posts went unseen.
That revenue loss is a bigger problem for Facebook et al and their advertisers than a temporary loss of cat photo posts and Instagrams of your lunch.
Least Surprising News Ever- Tumblr Tumbles
Remember when Tumblr recently banned porn and people like me joked, “what else does Tumblr have?” According to many visitors, not much else, judging by the subsequent huge traffic loss. Did Tumblr cut off its “female-presenting nipple” to spite its face?
Ed note: I would have written that users fled for “bluer pastures” rather than “greener” in the Verge article I linked. Opportunity missed.
Bad PR Pitch
There is trying to get attention in unconventional ways, and there is being a completely incompetent dummy. “She opened the email” is not a success metric if Nicole’s response is (presumably) hostile, and she (definitely) posted the NSFW pitch online for all to scorn.
I don’t usually jump on the “bad PR pitch” bandwagon, but this is comically/tragically terrible:
Tweet of the Week
Matt rarely disappoints.