“Serial” Does Not Portend a Podcasting Boom
Doug Haslam “Serial,” a podcast from the producers of the public radio show “This American Life,” is a runaway hit. That’s awesome. What’s not awesome is the leap of logic people are…
2014
Platform Shaming – No, It’s Not Twitter’s Fault
In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good…
Pan-Mass Challenge Fundraising Update – Year 7 (2014)
This August I completed my 7th consecutive Pan-Mass Challenge. The PMC is an annual 2-day bike ride across much of Massachusetts, for which riders raise money that goes to the…
Kim Kardashian Gives Better Social Media Advice Than You Do*
One of the funnest spectator sports in social media marketing is tearing apart the advice of others. Add to that the constant hand-wringing over whether conference presenters should give “101”…
Something Different (But Not Really) – Joining Stone Temple Consulting
2014 has brought a career move, and I am far enough into it to finally write about it here. After leaving an agency – Voce Communications – that did and…
It’s the Next Little Thing, Not the Next Big Thing
I often get grumpy about “shiny object syndrome,” when people jump on some brand-new social network or tool and declare it the “Next Big Thing,” because – well who knows…
You Won’t Get Answers, But You Need Questions
I once used the phrase “(Social media ‘guru’ name here) is Not Smarter Than You” in a blog post as a way of encouraging folks to create their own content…
My Ice Bucket Challenge Post- It’s Not What You Think
This week, I posted a simple question on Facebook: “Are you raising awareness or annoyance?” I didn’t say what this was referring to; I could have been talking about people…
Metrics: It’s Never “THE” Number; It’s Always “A” Number
Recently, I had started seeing friends circulate articles that a study at Princeton had debunked the “10,000 Hour Rule.” That was an idea most widely flogged in Malcolm Gladwell’s book…
Newsjacking Chat on ScribbleLive
I was fortunate to be invited to a live chat on “newsjacking.” The ScribbleLive folks provided an embed link, which installs the chat below. Depending on how things go, I…