What a Facebook “Like” Really Means
Doug Haslam I know, you are probably expecting some sort of metrics-focused deep analysis of the value of a “Like” on Facebook or some other easily-debunked claim. No. Goodness no. I am…
March 2013
Coming to Grips with the Death of Google Reader
As a long-time user of Google Reader to manage the feeds of the blogs and other online publications I read and am interested in, I was understandably among those up…
Real-Time Marketing vs Knee-Jerk Idiocy; a Guide for Smart People
We are hearing a lot lately about “real-time marketing” in social media. The most-cited example is Oreo jumping on the Superdome blackout during this year’s Super Bowl with the “You…