“Newsjacking” – a Good Idea with Some Dangerous Pitfalls
First off, if you read this on the day of publication, I hope those of you affected by Hurricane Sandy are doing well. The concept of “Newsjacking” has become popular…
First off, if you read this on the day of publication, I hope those of you affected by Hurricane Sandy are doing well. The concept of “Newsjacking” has become popular…
Have you ever received a traffic ticket you felt was underserved, and just wanted to serve the police officer a platter of snark? Apple doesn’t see why you can’t do…
We all hate buzzwords, right? Don’t we want to kill them dead before they do more harm? Having been in PR for many years now, I am well familiar with…
In my work, metrics are a big deal. If you don’t measure the success of your social media program, or measure what’s going on before you get started, you can’t…
In attending conferences recently, and more to the point seeing people I know Tweet live from other events, I have seen a familiar complaint continue to thrive: “Content is too…
In my last post, I wrote about compartmentalizing your online lives (personally owned and employer or client owned channels) so you don’t screw up and get in trouble. The more…
In college, I majored in radio. Back then, in the days vinyl still ruled, the common nightmare was not being able to put the needle on the record, much like…
A few thoughts from sitting in on Marketing Profs B2B Forum in Boston: Are conferences too basic? This question is just to head off the inevitable complaints – and I…
Last month, I completed my fifth Pan-Mass Challenge, riding my bike 170 miles over 2 days to raise money for the Jimmy Fund and fight cancer. As always, it was…
For this Social Media Top 5 (now an occasional feature of this blog, apparently), I noticed some articles (the first three on this last) that seemingly posed some absolutes. Of…