“Newsjacking” – a Good Idea with Some Dangerous Pitfalls
Doug Haslam First off, if you read this on the day of publication, I hope those of you affected by Hurricane Sandy are doing well. The concept of “Newsjacking” has become popular…
October 2012
Nobody Likes a Smartass, Unless It’s Apple
Have you ever received a traffic ticket you felt was underserved, and just wanted to serve the police officer a platter of snark? Apple doesn’t see why you can’t do…
Shorthand vs Shortcuts: Buzzwords vs the Angry Mob
We all hate buzzwords, right? Don’t we want to kill them dead before they do more harm? Having been in PR for many years now, I am well familiar with…
Bleep You Data! Why Numbers Suck Unless You Give Them Meaning
In my work, metrics are a big deal. If you don’t measure the success of your social media program, or measure what’s going on before you get started, you can’t…
When to Leave Beginners Behind (hint: Never)
In attending conferences recently, and more to the point seeing people I know Tweet live from other events, I have seen a familiar complaint continue to thrive: “Content is too…
Juggling Content and Voices with Multiple Audiences and Channels
In my last post, I wrote about compartmentalizing your online lives (personally owned and employer or client owned channels) so you don’t screw up and get in trouble. The more…
So (KitchenAid and StubHub) You Made a Mistake on the Social Media – So What?
In college, I majored in radio. Back then, in the days vinyl still ruled, the common nightmare was not being able to put the needle on the record, much like…
Conference Content – Basic and Off-Topic, or Not?
A few thoughts from sitting in on Marketing Profs B2B Forum in Boston: Are conferences too basic? This question is just to head off the inevitable complaints – and I…