The trouble with ROI and measurement is not that you can’t do it
Is it “talk about ROI” season now? I have seen several posts online lately about social media ROI, ranging from “it doesn’t exist” to “here’s how you find it.” It…
Is it “talk about ROI” season now? I have seen several posts online lately about social media ROI, ranging from “it doesn’t exist” to “here’s how you find it.” It…