I learned a lot when I began Round 2 of PR agency life, as I carved out the freedom to pitch media my own way– I got selective about lists, leaving many folks out – keeping only those I thought would entertain the story idea- and customized how I framed the pitch to those who did get it. I was more successful providing context and editing down than I was in the “blast pitch” days.

Newsletters and other content are no different.

Bottom line – we’ve gotten lazy. We don’t often enough step back and think about our marketing messages and who we are directing them to. We don’t filter enough. We don’t respect enough. Using any number of enewsletter programs, you can target your content pretty specifically by using lists. Same is true with Facebook. And you can make it clear on your blog that a post is – or is not – written for all audiences, and like you suggest, you can ask your friends to share the content if if’s not applicable to them.

Consideration. Forethought. Respect. Smart marketing. Understanding the overwhelming amounts of information that we are all bombarded with on a daily basis and trying to thoughtfully and strategically differentiate our messaging isn’t really so hard. You just have to care enough to want to do it.

I love this post. And hope it gets people talking. And, more importantly, changing their behavior.

Shelly
@ShellyKramer

We’d all do well to think as much about how we say things as what we say.