Inbound marketing? What the heck does that have to do with the job market?
Well, first a quick definition of inbound marketing from the Hubspot blog, in a post by Rick Burnes:
Inbound Marketers flip outbound marketing on its head.
Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.
This definition concentrates on content creation, but the real meat is the phrase “people call them.”
Again, what does this have to do with careers? It’s this: when was the last time you had to splat your resume all over the place looking for a position? What did these people know about you? Did you have any presence in the market before making these “cold calls” (and how many times has the job interview process been referred to as “sales?” Yuck). Wouldn’t it be great if people called you?
This has been my experience so far. It’s not some sort of snooty “people know me, they call me” thing, but more that the hard work many people put into spraying their resumes, I put in over the last several years in building up a network, and a body of content that, somehow, has earned me some respect and goodwill- and resulted in people seeking me out. It’s not that I am not doing any “outbound” work as well, but I am confident that this “inbound marketing” version of the career process leaves me with, to put it in marketing terms, higher quality, pre-qualified leads.
All wheat, no chaff. It has certainly made things easier this time around. And if I have talked to you about a job and you’re reading this; yes, I’m talking about you.
I see a lot advice on how to use social networking to find a job. It’s a no-brainer for someone who is unemployed.
Any advice for someone who is looking but needs to stay of their current employers radar?
That’s a great question– My suggestion, in the spirit of this post, is to do the things that get these “inbound” requests now. Raise your profile in front of your industry peers- produce content, be helpful, go to events. I will admit this- I got inquiries before I was officially looking and definitely before I was “free” to do so openly.
[…] This post was mentioned on Twitter by Mike Volpe, Doug Haslam, Ellen Rossano, Pimp my Sources, Santi Chacon and others. Santi Chacon said: Careers and Inbound Marketing: Inbound marketing? What the heck does that have to do with the job market? Well, first a http://url4.eu/173em […]
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RT @DougH: New carers blog post went up last night: Careers and Inbound Marketing: [link to post]
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Great post. RT @DougH: New carers blog post went up last night: Careers and Inbound Marketing: [link to post]
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RT @DougH: New Blog Post: Careers and Inbound Marketing (yes, I make a @hubspot reference) [link to post]
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All wheat, no chaff . RT @DougH: New Blog Post: Careers and Inbound Marketing (yes, I make a @hubspot reference) [link to post] #in
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Best. Advice. Ever. RT @dougH Produce content, be helpful, go to events. [link to post]
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RT @bostonblond: Best. Advice. Ever. RT @dougH Produce content, be helpful, go to events. [link to post]
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RT @DougH: #happo In recent job hunt it helped to blog about experience: http://bit.ly/7GBdHS, [link to post] & http://bit.ly/5XoonW #
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