Comments on: BlogWorld Expo: Digital Symbiosis: How Bloggers Can Benefit from PR and Vice-Versa

By: Doug Haslam

Doug Haslam — Thu, 22 Oct 2009 01:04:08 +0000

John,

The blogger in the session (his name was Douglas, but I am blanking on the name of his blog– terrible of me) said something similar to what you wrote. He did not want PR people to call him only when they had a pitch, but to have a more constant relationship. That was interesting to hear- and I was hoping I would hear it from a non-flack blogger.

Danny– my closing advice for bloggers was– we’re here, use us, make us your resource, bleed us dry.

What’s funny is this all goes back to sounding like what we should be doing for “mainstream” media pitches, whatever those are.

By: Danny Brown

Danny Brown — Thu, 22 Oct 2009 00:59:13 +0000

Can it be reversed as well, Doug? We tend to talk a lot about how PR should approach bloggers; but how about how bloggers should approach PR?

Why don’t bloggers be proactive at finding PR agencies and approach them, advising that they’d be happy to build a relationship on an “as needed” (by both sides) basis? That way, he blogger can periodically check in to see if you have any news for a quite blog day, and you know you have a warm touchpoint for upcoming pitches?

By: John Cass

John Cass — Wed, 21 Oct 2009 23:03:20 +0000

What did you do to Jennifer? She does look really mad at you.

Good post.

Doug, I’m wondering if you think there is a second definition of blogger relations, that where the company does not pitch but conducts a dialogue?

By: DougH (Doug Haslam)

DougH (Doug Haslam) — Wed, 21 Oct 2009 21:01:05 +0000

In reply to mediaphyter (Jennifer Leggio). Twitter Comment

@mediaphyter Hey, that's Aaron's picture- and you;re not the first photo of me w/ wsomeone who looks like they don;t want to be near me.

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By: mediaphyter (Jennifer Leggio)

mediaphyter (Jennifer Leggio) — Wed, 21 Oct 2009 19:12:05 +0000

Twitter Comment

@DougH Thanks for using that picture. I look pissed! lol #bwe09

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By: Cindy Ronzoni

Cindy Ronzoni — Wed, 21 Oct 2009 18:06:20 +0000

Doug, as a PR professional attending BlogWorld I wanted to attend your session, but it conflicted with another of interest. Thanks for posting the topline points. I’m glad that you stressed the importance of relationships-as Chris Brogan said in his keynote, social media is about being social – loving your community – and with that being said, as PR pros we get the great fortune of meeting bloggers with incredible talents.

Sorry I didn’t get a chance to meet you – I promise to next year.

By: TheJenATX (JenWojcik)

TheJenATX (JenWojcik) — Wed, 21 Oct 2009 17:31:04 +0000

Twitter Comment

RT @DougH: From BlogWorld Expo: Digital Symbiosis: How Bloggers Can Benefit from PR and Vice-Versa [link to post] #bwe09

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