– Is it a "bold experiment?" Sure, a lower-tier brand can take the risk. You won’t see this on the main M&Ms site.
– Is it content theft? I doubt it. But rather than participating fully in these outside domains (not that they aren’t) or building their own community, they just linked out.
– Is it confusing to visitors? No, it’s absolutely bewildering. I had such a visceral reaction to the site I actually got angry. I know all these social media sites, but l can’t figure out what to do there, and can’t easily find the info I look for in a product site. How did my 11 year-old son, a big Skittles fan, react to the site? He shrugged.
Anyone want a peppermint?
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Doug Haslam » Blog Archive » Uttercast: The Web Site Gave Me the Skittles: There has been plenty of .. [link to post]
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@DougH I like your take on #Skittles Uttercast: The Web Site Gave Me the Skittles [link to post]
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