Uttercast: Sync Up w/ the Rest of Your Company
Doug Haslam It seems obvious that a company should speak with one voice, but if you are a company with several departments with external audiences, you know how hard that is. I…
December 2008
Uttercast: I don’t want to monetize my blog!
A random Twitter note passed by last night: "10 Ways to Monetize Your Blog in 2009!" My response: "I don’t want to monetize my blog. I want to monetize my…
What to do when your boss is younger and cooler than you…
…you congratulate him! SHIFT Communications Principal Todd Defren was named to PRWeek’s “40 Under 40” list this week. (link, subscription required). Having moved on from the frivolity (ok, I’ve moved…
Uttercast: Is the Search Culture Making Us Boring?
Reading a post By Lois Kelly this morning on New Creatives/Old Creatives (http://blog.foghound.com/386/) made me think about how search has changed how we produce content. Rather than catch the eye…
Social Media Top 5: Goodbye Pownce, PR Still Not Dead, Mapple
Goodbye Pownce, We Hardly Knew Ye – Remember when people were begging and scrambling for beta invitations to Pownce? As a hardcore Twitter user, I did appreciate the differences that…
Uttercast: My How Media Have Changed
I have been reading a heft biography of CBS chief William S. Paley. I always find it fascinating to read about the births and evolutions of various media. This is…
Uttercast: Invasion of the Bad Communicators
I was listening to an Utterli post from Paisano and heard some frustration with how some people are using social media as blunt marketing and PR tools. A couple of…
Uttercast: How to Blog
Ok, that’s a presumptuous post title. However, I think a lot about what makes good content and what keeps people from blogging themselves. One possible complaint: "Not everyone likes what…