I always wondered how people expected their flyers posted on telephone poles to stand out. Look at all the staples on the pole in this picture. So many messages in one place!
Do they work? This pole is in a schoolyard so school events and local yard sales and church fairs ought to work.
As a PR person I am concerned with where, how and with whom messages work. These staple-festooned telephone poles remind us that message targeting is not confined to our social media world or our "traditional media" world. I’m trying not to make this sound cynical, but message targeting is equally important with our neighbors, our friends and our families. Heck, what a great way to practice!
Mobile post sent by DougH using Utterli. Replies. mp3