The Future of Agencies: Thoughts on Social Media Breakfast 33

The Future of Agencies: Thoughts on Social Media Breakfast 33

Last week, Social Media Breakfast Boston convened once again: this time at the office of Racepoint Group, for a discussion titled “The Evolution of PR, Marketing and Digital – What’s Next for the Agency World?” I had been giving a lot of thought to this question over the past year, so I was eager to hear … [Read more…]

Planning and Measurement Lacking in Social Media (Other Than That, Everything is Great)

Planning and Measurement Lacking in Social Media (Other Than That, Everything is Great)

A few months ago, I attended a pair of events in Boston: BlogWell, in which several large brands presented case studies; and the Society for New Communications Research (SNCR) Symposium, an annual presentation of research studies focusing on social media and other new platforms. While there were several great ideas and lots of useful information … [Read more…]

Calling All Comics: Unfunny Social Media Marketers Need Your Help

Calling All Comics: Unfunny Social Media Marketers Need Your Help

Every day, it seems, we see an example of a company, or an individual social media marketer, doing something dumb on the Internet.The cycle goes something like: Brand or person says something dumb or offensive Other social media addicts/professionals see it, point it out, act offended Mainstream media picks it up Social media professionals write … [Read more…]

LinkedIn and the Context of Social Media Etiquette

LinkedIn and the Context of Social Media Etiquette

When people kvetch about getting “Generic” connection requests on LinkedIn, I tend to roll my eyes -and not just because I roll my eyes a lot. The “generic” appearance of these invitations doesn’t bother me. The context of the invite is enough. If that context is lacking (I don’t know the person) or is inappropriate … [Read more…]

This is Why People Hate “Social Media Authors”

Ok, first of all, the hyperbole of the post title is designed for attention. Perhaps my next post will be “This is Why People Hate Bloggers Who Write Hyperbolic Post Titles.” Moving on… I will try to sidestep the – undoubtedly – hundreds of bloggers and other writers jumping on Randi Zuckerberg for using Veteran’s … [Read more…]

A Few Thoughts on Live Blogging

A Few Thoughts on Live Blogging

In the near-decade since “live blogging” events has been a thing, there has been debate about its utility – those arguments tend to extend to attendees live-tweeting, leading to an audience with noses buried in phones. I have tended to agree it’s generally not a bad thing, depending on the context of the event (see … [Read more…]

Ghosts of Social Media Past: Jaiku’s Constant Reminder

With every celebration of the popular social network, the faint Cassandran winds howl “What will you do when it’s gone?” I say faint, because nobody seems to see an imminent demise for Facebook or Twitter, and conventional wisdom tilts to Google Plus getting bigger rather than failing to gain traction. We shouldn’t have to worry, … [Read more…]

Attention, Twitter and TED

I attended TEDx Cambridge this month. While I might be tempted to recap the sessions and the ideas presented, I won’t. What was more unique to me was the experience. Over the last several years, I was surrounded by live-tweeting at conferences, being always connected, and generally being a social media you-know-what. That will always … [Read more…]