Planning and Measurement Lacking in Social Media (Other Than That, Everything is Great)

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A few months ago, I attended a pair of events in Boston: BlogWell, in which several large brands presented case studies; and the Society for New Communications Research (SNCR) Symposium, an annual presentation of research studies focusing on social media and other new platforms. While there were several great ideas and lots of useful information … [Read more…]

Calling All Comics: Unfunny Social Media Marketers Need Your Help

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Every day, it seems, we see an example of a company, or an individual social media marketer, doing something dumb on the Internet.The cycle goes something like: Brand or person says something dumb or offensive Other social media addicts/professionals see it, point it out, act offended Mainstream media picks it up Social media professionals write … [Read more…]

A Few Thoughts on Live Blogging

In the near-decade since “live blogging” events has been a thing, there has been debate about its utility – those arguments tend to extend to attendees live-tweeting, leading to an audience with noses buried in phones. I have tended to agree it’s generally not a bad thing, depending on the context of the event (see … [Read more…]