Planning and Measurement Lacking in Social Media (Other Than That, Everything is Great)

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A few months ago, I attended a pair of events in Boston: BlogWell, in which several large brands presented case studies; and the Society for New Communications Research (SNCR) Symposium, an annual presentation of research studies focusing on social media and other new platforms. While there were several great ideas and lots of useful information … [Read more…]

Calling All Comics: Unfunny Social Media Marketers Need Your Help

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Every day, it seems, we see an example of a company, or an individual social media marketer, doing something dumb on the Internet.The cycle goes something like: Brand or person says something dumb or offensive Other social media addicts/professionals see it, point it out, act offended Mainstream media picks it up Social media professionals write … [Read more…]