Metrics: It’s Never “THE” Number; It’s Always “A” Number

Photo Credit: Patrick Gage Kelley on Flickr

Recently, I had started seeing friends circulate articles that a study at Princeton had debunked the “10,000 Hour Rule.” That was an idea most widely flogged in Malcolm Gladwell’s book “Outliers” – the idea that 10,000 hours was the magic number to become an expert in anything. Like anything popular – pop music, pop science, … [Read more…]

Newsjacking Chat on ScribbleLive

I was fortunate to be invited to a live chat on “newsjacking.” The ScribbleLive folks provided an embed link, which installs the chat below. Depending on how things go, I may produce a follow-up post, but let’s start with the live event, shall we?

45 Days To Compose A Tweet? Silly, But…

Recently, a lot of social media professionals (like myself) got up in arms over a Business Insider article, “We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet.” It’s fun to get our undies in a collective twist over articles like this. In this case, the reaction was, … [Read more…]

Who Killed Scott Monty?

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Last week, Scott Monty, a friend I have known dating back to his Boston days, announced he was leaving his position at Ford Motors, where he ran digital communications, i.e. social media (or at least including social media). The reaction? Well, Scott is popular and well-known in the social media community, and had a visible … [Read more…]

The Social Media Backlash is Here

Well, it finally happened. Almost a decade of hubris by a new wave of marketers telling that social media was the be-all and end-all, and declaring advertising “dead” has finally turned. First, we have Bob Hoffman’s Advertising Week Europe speech, “The Golden Age of Bullshit” in which he defends the still-quite-alive-thank-you-very-much advertising industry from the … [Read more…]