Social Media Top 5: My Marketing Buzzwords are Better Than Yours

My Buzzword-Based Definition of Marketing is Better than Your Buzzword-Based Definition of Marketing Everything the tech world says about marketing is wrong First: “Everything xxx is wrong” is Internetspeak for “Fight me.” Second: Yes, there are a lot of people in marketing who didn’t study marketing. Thank God for that. That said: point taken that basing … [Read more…]

Social Media Top 5: Cancer Comms, A Life Disrupted, & Blab to Bomb(?)

For Immediate Release Podcast: Cancer, Communications and Other Fun Stuff FIR #29: Communications and Cancer For years, I have been a fan of the For Immediate Release podcast, hosted by Shel Holtz and (for most of its run) Neville Hobson. I was lucky enough to appear on the show now and again, and even to co-host … [Read more…]

Social Media Top 5: Retiring TweetDeck, Anchor Audio & Curating Gods

I’m a bit late with my weekly writing, as I spent extra time this weekend cursing university creative writing departments for unleashing a generation of narcissistic bores on the movie-loving online public (if my son compared a film like “Batman v Superman” to “Glengarry Glen Ross” in an essay he would have no privileges for a … [Read more…]

Social Media Top 5: What Podcasts? More Disclosure & Wikipedia Fun, & Instagram Feed Change

  Podcasts? What Podcasts? NPR employees have been instructed not to promote its own podcasts on the air? What? It appears there is a friction between NPR’s longtime brilliance at making its content available via downloadable or streaming media (Podcasts!) and the desire by local stations for listeners to stick with good ol’ terrestrial radio. … [Read more…]

Social Media Top 5: Instant Winners, Loser Apps, & Stopping Online Harassment

Facebook Instant Articles Coming to More Publishers Soon. And…? On April 12, Facebook says, it will open up its Instant Articles platform to all publishers. I haven’t taken much advantage of this platform from the initial group of large publishers with current access, but it is fair to say it has worked well enough for broader … [Read more…]

Social Media Top 5: Reaction-ary, DIY PR Advice From Hell, Making Better Conferences

One Question about Facebook Reactions: Facebook officially released the “reactions” emoji, so people can express a range of emotions outside of the traditional “like” button when not bothering to actually comment on a friend’s post.  I do have one question about how this might change the way we use Facebook: will fewer people like posts … [Read more…]

Social Media Top 5: Just Take No, Multi-Account Instagram, & Vertical Video is Here to Stay

Two “User Experience” Pet Peeves After a week off of writing, I’ll start with two less timely thoughts: First – why stop at annoying customers, visitors or users once when you can get them multiple times before they leave forever? I have been seeing more “No thanks I want decline this amazing offer and keep on being … [Read more…]

Social Media Top 5: Defining “Long-Form,” #RIPTwitter, & Logo Design Perils

This post is 948 words long, which should take you approximately three minutes to read. Are We Defining Long-Form Content Incorrectly?  I have talked about “long-form content” quite a bit lately (including on a Blab-cast about same on AGBeat recently), as I observe many platforms fighting for (more sustained) attention. But are these platforms, like Medium, … [Read more…]