I try not to get caught up in the whole “online influencer” game, in that I don’t put myself out there as an “influencer?” Do I influence people? Probably some, sure. But I don’t subscribe to the “social media celebrity” crap some folks in my business (including people I like, respect and consider to be friends) do to varying degrees.
That said, we all – yes, all of us – have our smaller spheres of influence: family, colleagues, community, et al. I’m more comfortable moving in those smallest groups, which more often than not are spheres of mutual influence rather than some sort of master/apprentice or celebrity/plebe relationship.
Still, I was taken aback by something that happened to me this past week: a tweet making fun of a job listing for a junior position calling for for years of social media marketing experience. Kind of a lame joke, but then I got this response:
It was a bit of a non sequitur, but a well-meaning one from the Pretzel Crisps folks. I was taken aback, wondering if this was intrusive, to jump in on a Tweet that had nothing to do with their product. But I also happen to like pretzel crisps, and direct-messaged them my address, Thinking they’d mail me a sample. That was when I was taken aback again; not 15 minutes after I sent my address, there was a ring at the doorbell as I worked from home. My wife called to me, “Your Pretzel Crisps are here.”
Gigi Yassine from Pretzel Crisps had come to my door, as apparently they had a location near my neighborhood (down The Lake as it happens), and delivered a rather generous bag of Pretzel Crisps of various flavors.
I was so taken aback that I forgot to ask what prompted them to contact me.
So back to my original dilemma; taking freebies is not really something I’m into; so am I a Brand whore now? How do I regain my innocence?
Just to keep things neutral: as much as I like these for snacks, the Buffalo Wing flavor say not so great (there, I feel better already).
Oh- and by the way, I know I’m not a brand whore. But that was interesting.