New Podcast Up: PRobecast 16: Apple/Engadget, Diversity, Preakness pick

Just posted episode 16 of PRobecast, Topaz Partners’ weekly PR-related podcast
[splashcast VBMB8367UC]

This week, Adam Zand and I discuss:

  1. Engadget runs with a bad tip that affects Apple‘s stock price. Are we ready to hold new media to old media standards?
  2. Adam attended the Advertising, Marketing & PR Industry Diversity Job Fair and Leadership Conference in Boston and spoke with Steve Etzler of the Business Development Institute.
  3. Do blogs need edcals? Will they provide edcals? Doug explains why he doesn’t expect to see it happen.
  4. I give a recap of the PRSA Yankee Chapter social media workshop he conducted with Chip Griffin of CustomScoop, and we both recount the Social Media Club Boston “Getting a Second Life” event.
  5. The media are for telling stories: Adam discusses a recent radio story on the family of a slain American soldier serving in the Iraq war.
  6. Bright Side of the week goes to “Kid Nation,” the new CBS reality show featuring kids. We can’t wait for Fox to rip this off.
  7. What to do this weekend: celebrating the Red Sox as their lead over the Yankees approaches 10 games: Adam picks the Preakness— “Street Sense,” if you must know.

Raise your glass of crab cake cocktail and toast the completion of another PRobecast episode!

Text: comment below or email bmoc@topazpartners.com
Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam

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Tube your Mom for Mother’s Day

[youtube=http://www.youtube.com/watch?v=GyRKTpIfcfo]

Work projects should always be this much fun. This video is part of a project to promote the Tubes file sharing software as a last-minute Mother’s Day gift. I think the Mom is letting the son off easy; she had plenty of room to lay on a big fat guilt trip before enjoying the photos sent through Tubes.
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All the Best Ideas Come From Brooklyn

I have always paid more attention to things that come out of Brooklyn– many of my more interesting friends and mentors are from the fabled borough, and nothing beats the Brooklyn Dodgers for baseball lore.

So when Jason Calacanis, a person I first came across when he was editor of the Silicon Alley Reporter and I was a callow PR flack, posted rules about how to link bait him, I had to read it.

It has actually been interesting to see Jason’s latest iterations: WebLogs entrepreneur, Netscape chief, “Entrepreneur in Residence,” all with larger-than-life personality intact. Though I had never met him in person, I recognized him immediately at the Podcast Expo last fall, as he was waving his BlackBerry around, exclaiming that he got a call from the Podfather, Adam Curry (myself and the group I was with were not impressed at the time, as most of us, had received several call and messages from him over the last few weeks). EDIT– I later discovered this was part of a drinking game proposed by Robert Scoble, which made me laugh

The point of this post? I want to see if the link baiting rules work. Jason certainly doesn’t need my link to him, but I would be curious about the reaction, and if other popular bloggers will follow suit in being so forthcoming about how they play the linking game…

Plus, I’m having a shallow moment. Does that make me bad? I don’t care.

ADDED: About Link Baiting: if Jason does link to this and I get traffic, will I keep it? I believe that good content keeps people, promotion (and link whoring) gets them there. So if you like my posts, stick around, if you don’t, that’s ok. I don’t make my living on this blog

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Passport Pictures, and Knowing Your Audience

My wife had an experience today that reminded me that tailoring your content to your audience is always the best move. As a PR flak, blogger and podcaster, as well as an old-time radio guy, I live the maxim that knowing your audience is #1.

She was not amused.

You see, she had her passport photo taken today and immediately wanted to trash it, saying she looked tired, haggard, her hair askew, and pointing out a dozen other faults in her look.

I said– “But sweetie, the only time anyone will judge you from that photo is after you have spent 6 hours on an airplane, probably in coach. I think it’s perfect. you’ll never have a problem in customs.”

Like I said, she wasn’t buying it.

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Radio Days, Part 1

I used to work in public radio, and lately have been thinking about some of the things that happened while I was there. The stories are gradually coming back into mind: the opera singer who had a new dirty joke every night, the guy who mooned the Car Talk guys while they were on the air live; the “bathroom philosophy” memo; classical announcers packing heat; and any number of minor incidents that are hilarious to me, but may not be as interesting to you.

I still have a copy of the bathroom memo, but I’ll dedicate that to another post. This one is somewhat related; one of a series of events that led up to the memo, and the need for a “bathroom philosophy.”

The radio station as configured when I worked overnights (late 1980’s to early 1990’s) had the men’s room outside the front door in the hallway, while the women’s room was inside. That meant that the evening classical announcers and any other off-hours male workers needed to make sure they could get back in the station if they needed to go to the bathroom. Of course, things didn’t always work out.

Most of the classical announcers were part-time, and were not granted keys. That was a problem for the men, so they would rig the door to stay open. But if they forgot, or someone else closed the door–problem. Sometimes they were lucky and someone (maybe me) was already in getting ready for the overnight and could let them back in. Sometimes, it was panic time.

One evening, preparing for my overnight shift, I was walking towards the studio building form the local convenience store when a blur rushed past me. On a college campus at 11:30 in the evening, that was not so unusual. This blur stopped behind me and ran back– that made me nervous. Then I realized it was an out-of-breath Larry, the classical announcer.

“Oh, thank God it’s you. I was running to call you. I locked myself out and the record’s going to end.”

Trying not to roll my eyes at my elder, I ran with him full speed back to the station (a good city block or so), up three flights of stairs, and into the studio, where the needle was against the end of the record, “k-shhk, k-shhk, k-shhk,” and had probably been doing so for a good five to ten minutes.

If you ever were a DJ in the vinyl era, you had that nightmare– the needle that wouldn’t go on the record, the record that ended and wouldn’t change, basically the radio equivalent of not being able to start the car when the serial killer was chasing you. Well, this was real life, and it made me laugh.

As I said, similar incidents led to the new “bathroom philosophy,” and I’ll get to that in another post.

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Welcome

Just starting, so I expect no readers (nor do I ever, thought this a good way to vent or work out thoughts). I will form a more cohesive body of work over the next several posts.