Archive for the ‘social media’ Category

Social Media Top 5: Faces of Death

Monday, December 21st, 2009

I frequently tire of the "xxx is dead" statements that are cavalierly thrown about the social Web. Here are a few, real and imagined, that caught my eye lately, and why they may not be true. RSS is Dead: I understand that Steve Rubel is saying in his post, "As the Decade Closes, ...

Social Media Top 5: Goodbye, D*****bags

Friday, November 20th, 2009

BusinessWeek Editorial Layoffs; Just...Sad Let's pretend that Bloomberg has a master plan for a leaner, stronger, BusinessWeek after buying the troubled magazine recently. They probably do, right? It still boggled the mind to see the parade of high-profile pink slips given out this week: Stephen Baker, Heather Green, Jon Fine, Robert Hof, etc. (the RaceTalk* ...

SIPA Online: PR Stranger Wanders into the World of Publishers and ROI

Friday, November 20th, 2009

This was originally published on the SHIFT Communications "Slice" Blog Last week, I had the pleasure of attending the SIPA (Specialized Information Publishers Association) Marketing Conference in gorgeous Miami Beach, Florida (I know, the life of a PR flack is tough). I was asked to do a little work (the nerve) and present on social ...

Blog Experiment: Video Blog-Casting

Wednesday, November 18th, 2009

Notice I didn't call it podcasting? I'm not sure I want to set up a special feed for video subscriptions, but I am thinking about adding more video to the mix. The challenge: I'm itchy about the visual piece of video. I think the visual element- even a talking head-- draws ...

Social Media Top 5: I Am Smart and Handsome and My Cat is Adorable

Friday, August 28th, 2009

Well, It's official- Social Media is For Narcissists. That's according to a study called The Narcissism Epidemic: Living in the Age of Entitlement produced by San Diego State University and Youth Pulse. As far as I can tell, the study is some sort of knock on Genreation Y being self-centered. ...

Blog with Integrity Not a Shot at PR (in case you wondered)

Wednesday, August 12th, 2009

When marketing blogger and fellow social media Bostonian Susan Getgood alerted me to "blog With Integrity," (www.blogwithintegrity.com), I was intrigued, for a few reasons; There has been a lot of talk among bloggers (especially but not limited to  "Mommy Bloggers"), about attempts by the government to regulate sponsored blog posts. ...

PodCamp Boston 4; Aging Gracefully

Tuesday, August 11th, 2009

UDATE: Kara Brickman has a great summary of linkjs to PodCamp Boston 4 blog posts, photos and sessions,at http://karabrickman.com/2009/08/invasion-of-the-pod-tweeple/ [caption id="" align="alignright" width="267" caption="Photo by CC Chapman"][/caption] As one of many folks who have attended all four Boston PodCamps going back to 2006, it has been interesting to see this event grow- ...

Social Media Top 5: Twankruptcy, Twitter DDoS, Paid Tweetups (You Bet!)

Friday, August 7th, 2009

Scoble Declares Twankruptcy Let's set aside for a moment the fact that some words shouldn't be "Twitterized with a "tw" in front; by "twankruptcy" I am talking to something akin to "RSS bankruptcy" or "inbox bankruptcy" where people xapp all their unread items because there are simply too many. Well, ...

Social Media Top 5: WTF II, What is(n’t) PR, & Mom-Bloggers PR Boycott

Saturday, July 18th, 2009

What the F**k is Social Media (One Year Later): Last year at Podcamp Boston 3, the irrepressible Marta Kagan co-presented a presentation called "What the F**k is Social Media?" Now, she has updated it- it's an entertaining slide deck that manages to put across some compelling statistics about social media, some ...

Social Media Top (Five): How to Get Traffic Without Really Trying

Sunday, July 12th, 2009

How to Get Blog Traffic Without Really Trying: I often refer to this blog- along with my other social media ventures- as a lab. I want to see what works, what people like, what gets you to read, respond and interact. Lately, I have had three instances that showed working methods ...