New podcast episode up

Just uploaded a new episode of the podcast I produce with colleagues from Topaz Partners.

PRobecast Episode #006: This week’s panel, Tim Allik, Susan Koutalakis and Doug Haslam, discuss:

  • Technical note– the Levelator is working quite well for us
  • Susan on pitching trade shows–what is the reporters’ reception to pitching 6 clients at once for a trade show, as Topaz is doing for CTIA? Also, some trade show media lists are not, shall we say, accurate (hat tip to Chuck Tanowitz of Media Metamorhosis)
  • Ghostwriting blogs. Revisiting the PRSA Boston social media panel, and the subsequent online debate about PR people writing blogs for clients (Hat tip to Sterling Hager, John Cass, and our own Todd Van Hoosear; by the way, the word of the day is: “Sanctimonious”)
  • Tim praises USA Today, which has stopped moderating comments– plus we take an easy shot at’s “blogs.”
  • Doug does Twitter redux (he found it useful after all), and a report by Adam Zand from the New Communications Forum
  • Bum Rush the Charts: scheme to put an indy band on top of the iTunes charts March 22.

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Tech Tags:

Twitter Pt II: Useful? Yes–plus I know when everyone goes to bed

Mirrored from my post in the Tech PR Gems blog:

A week ago, I blogged my skepticism about Twitter— would it be useful, or would I burn out with the overload?

The answer is, both.

Since that post, Gideon Television kept me online with some “extreme gonzo twittering,” and I have stuck with it, with increasingly good results. Even though he is now gone from Twitter.

The good?

  • Some very interesting links have been pushed my way, like a CIO Insight article on Second Life
  • I actually like the idea that people alert me when they post to their blogs. It has kept me engaged– those, and the constant updates on the very entertaining video contest
  • There have been at least a couple of online events I or others have joined due to Twitter alerts– that might not have happened otherwise
  • Seeing live Twitters from events such as SXSW and New Communications Forum has been instructive (and could be more so).
  • Quick answers to questions (actuals: where do you go to look for widgets? What kind of digital camera do you like? Are superheroes back in style?)
  • I have actually done a little business-related communication that started in Twitter

The not so good:

  • I now know when everyone on my friends list goes to bed, and what they have for lunch every day– TMI, and adds ot the clutter (no offense, of course).
  • Presidential hopeful John Edwards needs to be more interactive– points for being online, but so far it has only been 1-2 “here’s where I am” messages a day. I need more than that
  • I need to behave myself (so far so good)– this is such a mix of personal and professional communications, that a bad statement from one side reflects poorly on the other

So, I stay on

Tech Tags:

Link Wray makes my day (plus Pete Townshend’s blog)

While I often listen to podcasts during my workouts, I definitely just tune in some of my music part of the time, and I put a random mix of tunes on my MP3 player so I don’t know what I’m gonna get. Sometimes, this really makes me smile.

Today, it was hearing Link Wray and his Wray-men doing a live version of “Jack the Ripper.” According to my notes it was from 1961, meaning the feedback he used in the performance pre-dates stuff we heard from Pete Townshend of the Who by a few years. Wray was definitely an influence.

Speaking of Townshend (who name-checked Link Wray in the recent Who song “Mirror Door”); I have been following his site/blog/diary since 2001 at least, and it appears he has changed up his main site— now he is blogging preview chapters of his upcoming book– very engrossing stuff from a “rock dinosaur” who really gets the social media thing.

Tech Tags:

I won’t read your links of the day

I vow never to have a “links of the day” post. Why? When I do read such links, I am frequently rewarded. However, I rarely click on such posts, because generally the title of the post is “Today’s links” maybe with the date– no info about what’s in the links.

The same is true of Podcasts. I subscribe to Chris Lydon’s Open Source, for example, but for a long time I rarely listened. Why? Because the episode descriptions that popped up in myPodder were generic show boilerplate, nothing about the show or the guests in that particular download (thankfully, that has changed).

I try to remember this as I label blog and podcasts– give a quick snapshot of what’s inside, or prepare to be passed over (by me, anyway).

Tech Tags:

New Podcast Espiode: Topaz PRobecast #5

I would like to cross-post (again) with my work blog, Tech PR Gems, this time to mention a new episode of our weekly podcast, in which I (usually) take part. The topic–loosely–is technology PR, but we have fun and try to make it a good listen. You can listen via the player in the sidebar, or subscribe (info below)– thanks!
This week’s panel, Tim Allik, Rob Capra, and I, discuss:

  • Where’s Adam Zand? Among his travels in the next week, he will be at the New Communications Forum. We look forward to his report in one of our upcoming podcasts
  • PRSA Boston– some impressions on last Monday’s session, “Social Media: Practical Tips, Tricks, Tools and Pitfalls,” where Topaz’s own Todd Van Hoosear was a panelist. A hat tip to panelist Paul Gillin’s summary of the evening, which also included panelist Todd Defren and moderator John Cass.
  • Rob discusses municipal PR; in particular, the city of New Orleans’ search for professional PR help, evolving into a discussion of community blogging, including our own participation.
  • The U.S. Army tells troops not to talk about Walter Reed Army Medical Center expose– Tim awards the weekly “bright side” award to the U.S. military for their handling of the issue, because it can only get better (with a vote for Jet Blue’s own PR regression)
  • Twitter; Doug expands on his post on Twitter burnout (and I pull out the word of the day, “onomatopoetic“).
  • Politics and PR!(?); Hillary vs. Barack vs. David Geffen, and John Edwards gets psyched out in Second Life.

You can subscribe to the podcast via Podcast Ready
or iTunes.

Or simply use the RSS link here: View RSS XML

Tech Tags:

Another loser gets his own blog-I mean, personal brand is king

I thought I was running behind the curve by re-establishing a personal blog after 2 years of contributing to Tech PR Gems (which I still do).

Turns out one of my social media buddies, Christopher Penn of Financial Aid Podcast (hardly a “loser”) has made a similar decision. I do think he has a head start on me for interesting content, but I will continue to distinguish myself (I hope) with clever post titles and pictures of obscure movie characters.

To agree with Chris, it is true that a professional blog (especially a group one) leaves many personal topics untouched. That’s why I’m here, with a push from Ed Lee— but what I am working on now is focusing what I write about here. I think things will shake out fairly quickly.

I should note that I heard about Chris’ new blog through Twitter posts–so maybe Twitter has some use for me— I stay tuned in for now.

Tech Tags:

Twitter adoption to burnout: Approximately 23 minutes

Reprinted from the Tech PR Gems blog:

Was fooling around with Twitter today, after a discussion at one of my regular haunts, the Thursday morning virtual “Coffee with crayon” in Second Life.

I had been signed up for while, courtesy of some friends from PodCamp, but decided to jump in for a day and see what it was like to use it.

Gee willikers, there is no way I can keep up– not on a browser anyway– plus, no way I’m going to tell people when I’m thinking about taking a shower, when I haven’t had enough caffeine, and when I’m goofing off. I have heard nice stories about the Twitter network coming to the rescue, but I just can’t imagine keeping up with this 24/7.

Too much information. Not giving up on it after one day, but sheesh.

But I will see if Gideon Television entertains me, as he does on his blog.

Tech Tags:

On WordPress at last…

Ed Lee can stop his bitching now, I have moved this blog over to WordPress!
I’m still calling it Gischeleman’s Blog, but now it’ll have that nifty-looking Volkswagen logo in the address bar. Just like Scoble!

To all my RSS subscribers: Mom, please upgrade your feed.

Should I restart this blog?

I have long abandoned the idea of a personal blog, as I thought I had nothing interesting to say (witness my early posts below). I had satisfied myself with group blogs, particularly Tech PR Gems and the Garden City blog. Participating in a group of people with similar interests has its continued appeal, and I will do this for the foreseeable future.

Perhaps I should re-think this. Of course, many PR agency people who blog for themselves don’t have an agency blog to contribute to, but what if the aforementioned blogs go away? Do I have to re-build a personal brand from scratch? I think I should get a head start on that, don’t you?

The trick is to have something of value to contribute while not cannibalizing my other efforts.

What got me on this thinking? A post by Ed Lee at Blogging Me, Blogging You. A favorite blog of mine, and a good discussion about blogging and public relations, but also some points about people needing their own individual blogs for their careers.

Hmmm… no one reads this blog– that’s for sure, but I would love to hear outside opinions on this topic.