Archive for the ‘social media’ Category

Social Media Top 5: PodCamp Boston, WSJ Social Media Rules are Cool, Martha Analyzes Twitter

Friday, May 15th, 2009

Podcamp Boston 4 is Coming, August 8-9: I'm a little disappointed that I have a partial conflict on the 8th (it's family, so I'm not exactly sad about it), but I plan to be around as much as possible outside of that. I have had some involvement in PodCamp Boston ...

“Responsibility of the Audience” (from Media Bullseye)

Tuesday, May 12th, 2009

For the last year or two, I have been writing periodic articles for Media Bullseye, an online (and print) magazine run by my friends at Custom Scoop. Lately, I have been writing a monthly column called "New Tools, Old Rules," loosely based on the idea that while social ...

(Not) Social Media Top Five: Live in Austin, Texas

Monday, May 11th, 2009

Time flies-- too much to gather material for my weekly roundup and commentary, but I did want to get this in after my trip to Austin, Texas last week: I have often said, as have many others, that as great as online social networking is, meeting people in person. Most recently ...

Social Media Top 5: Spock, Caucasians and Cockroaches

Friday, April 10th, 2009

Star Trek Screening Was Social Media Marketing? Well, it's not just the Twitter reaction, which helped and becomes more and more valuable as Twitter gains steam. But the Word of Mouth value among a passionate affinity group (Trekkers!) and a jaw-dropping stunt (switch a beloved movie, Star Trek II, and ...

Boston University Students on Twitter

Sunday, April 5th, 2009

A couple of weeks ago, I was invited by Boston University student Amanda Grinavich (to whom I am linked in a mentor program) to speak along with AJ Vaynerchuk in for of the BU PRSSA about Twitter. I had been hearing- and experiencing- that Twitter has not exactly taken hold among ...

Social Media Top 5: April Fools Party Pooper

Friday, April 3rd, 2009

April Fools? Bah, Humbug! for some reason I got all kinds of grumpy this year during April Fool's day. Traditionally, companies and publications put out all kind of fake announcements. Some of them are hilarious, such as Allen Stern of Center Networks' rip on the TechCrunch 50 by announcing the "CN51," ...

Social Media Top Five: SXSW Edition (or Not), and Happy Birthday Internet!

Friday, March 13th, 2009

It's South by Southwest Interactive this weekend, since everybody's attention span is shortened by imbibing in too much, um, Internet knowledge, I will keep things short this week. ******** First, a SXSW Twitter Break (all Twitter breaks are actual Tweets), to give you a taste of the great thoughts being flung across ...

Social Media Top 5; Rocky Mountain Low, Loic’s Nuclear Option, and What Beats Who

Sunday, March 1st, 2009

A Newspaper Goes Dark, with Dignity (?): The Rocky Mountain News produced its last edition Friday, after the sudden announcement that it would do so after the Scripps company was unable to find a buyer. Is this the beginning of the real end for print newspapers? I'll defer to true ...

Social Media Top Five: Journalist POV, Incivility, and PR Agencies Really Doing Social Media?

Saturday, February 21st, 2009

Press Releases From a Journalist's POV Daryl James, a former newspaper professional, lays out some very simple tips on what should go into a news release to get an editor's or reporter's attention. Some of them are beyond common sense, but always worth repeating. Setting aside the fact that the ...

Pan-Mass Challenge Update: Feb 15, 2009

Sunday, February 15th, 2009

The Pan-Mass Challenge is still more than five months away, but I have had an eventful couple of weeks in preparation. Fundraising is Off to a Great Start: Thanks to some very generous folks (who are probably reading this), I am actually ahead of my fundraising pace of last year. I ...