Archive for the ‘social media’ Category

What Made Me Your Audience?

Monday, February 14th, 2011

This post originally appeared on Voce Communications' Voce Nation blog. One of the things that frustrates me most about being in the social media bubble is the fact that we all (social media marketing, PR, and other folks) seem to be each other's audience; reading each other's blogs, books, Tweets ...

Generic Stock Photos and Clip Art- Stop the Blandness!

Tuesday, January 25th, 2011

First, a note- I often worry that blogging more about things that bother me rather than fluffier posts about life and marketing will make me look like an old crank. I stopped worrying about that- as long as I'm providing a solution, such posts have value to some people, I ...

Privacy; Being a Social Media Pro and a Dad

Tuesday, January 11th, 2011

Our son turned thirteen last month. We decided not to let him get a Facebook account. Of course, it's not that simple, is it? As a social media professional, I had eyed this day for some time, wondering if working in social media meant that, of course, I had to have my ...

My 2011 Social Media Predictions

Thursday, January 6th, 2011



A New Mission for the Assistant Senior Patrol Leaders of Social Media

Tuesday, December 14th, 2010

When I was in Boy Scouts as a teen, serving as Assistant Senior Patrol Leader or some sort of youthful post of authority, I had a moment that made me step back. Teaching a younger Scout to tie knots, I got him to learn the bowline (not the easiest one, but ...

Can You Have Thought Leadership Without Thought?

Monday, November 15th, 2010

[caption id="" align="alignright" width="350" caption="Flickr photo by litherland"][/caption] Having worked in PR for more than a dozen years, one of the unkillable buzz-phrases has been "thought leader." For PR clients, it's a simplified expression for being known for more than self-promotional reasons. rather than shilling your product or company (there is always a ...

Pay for Twitter? Of Course!

Tuesday, November 9th, 2010

Back in early 2008, I participated in a Social Media Breakfast in Boston about Twitter. Actually, the title was half tongue-in-cheek, half serious: "How Twitter Changed My Life." One of the questions the audience asked me and my fellow panel members (Laura Fitton, Scott Monty and Jim Storer), was "Would ...

Pan-Mass Challenge: 3-Year Fundraising Review & Thoughts on Doing Good, Well

Monday, October 25th, 2010

For the last three years, I have raised money for the Dana Farber Cancer Institute in Boston as one of 5,000 riders in the Pan-Mass Challenge. Due to the fact that many people in my city (Newton, MA) also ride the PMC, and the fact that I do a lot ...

A Side Effect of Using Location in Tweets; Credibility

Tuesday, October 19th, 2010

I noticed in a Wall Street Journal Tweet that they included location, which of course was the WSJ headquarters. My reaction? That it further legitimized the Tweet, showing that it emanated from the real HQ, not some random place. As you can see in the exchange below, another Twitterer, Josh ...

Social Network as Research Base: NPR Polls Twitter & Facebook Followers/Fans

Monday, October 18th, 2010

This month, National Public Radio released the results of a study of their Facebook and Twitter followers. Rather than prattle on about the results (which you can read here for Twitter and here for Facebook, or see embedded below), I was more interested in the fact that they used their ...