Archive for the ‘social media’ Category
Wednesday, August 24th, 2011
A Bad Headline is Still Bad Journalism
When I was starting out in public relations, I helped a client, a games web site, get a nice article n the local paper. The article was indeed very positive, but the headline made a reference to gambling-- something the client wanted to be ...
Posted in social media, Social Media Top 5 | 1 Comment »
Monday, August 15th, 2011
Periodically, I have mentioned "Personal Brand" on this blog. It's a controversial term, partly because the idea of having a personal brand brings with it the danger of putting your ego in front of anything else of value you do. Of course it doesn't have to be that bad, but ...
Posted in social media | 5 Comments »
Tuesday, August 2nd, 2011
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A few weeks ago, I wrote over on the Voce Nation blog, pleading for patience regarding the new Google Plus social network; patience from users, businesses, social media marketers and Google itself.
It seems that everyone but Google failed to listen to me. ...
Posted in rant, social media | 4 Comments »
Friday, June 24th, 2011
1- I Don't Hate All Infographics
I have posted here grumpily about infographics in the past. People rely on them too much, many of them are too busy, and rather than simplifying a complicated topic, they often make a simple topic terrifyingly complex. These things are not shiny tools to make ...
Posted in social media, Social Media Top 5 | No Comments »
Monday, June 20th, 2011
One: OK, You're Awesome- Now Get to Work
We hear a lot in the social media world about being "awesome." some of the people who espouse this are great friends, others are simply well-known within our little industry. I'm all for building up our confidence with supportive epithets like this, ...
Posted in rant, social media, Social Media Top 5, Uncategorized | 2 Comments »
Friday, May 13th, 2011
[caption id="" align="alignright" width="369" caption="Flickr Photo by Rockman of Zymurgy"][/caption]
Gamification and Game Mechanics
I am getting a little tired-- ok, I was instantly tired when the word surfaced-- of the application of "gamification" to everything new in social media. In most cases, I see gaming as more of a gimmick. Did the idea ...
Posted in social media, Social Media Top 5 | 1 Comment »
Monday, March 21st, 2011
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Posted in rant, social media | 16 Comments »
Thursday, March 17th, 2011
I attended South-by Southwest (SXSW) Interactive for the first time this year (yes, the first time, despite what several people seem to think), accompanying Voce client Monster.com. What did I, the newbie, see and think?
Actually, before I dive in, I was impressed by the "sxswcares" effort, shaking the attendees into at least ...
Posted in social media | 4 Comments »
Sunday, March 6th, 2011
[caption id="" align="alignright" width="269" caption="Flickr photo by factoryjoe"][/caption]
I look at Facebook's moves with a cynical eye, I really do. I think a lot of the changes and features they unveil are done so without fully thinking through the immediate effects on the site's users, both individual and corporate. I also ...
Posted in social media | No Comments »
Monday, February 28th, 2011
I had the pleasure recently of reading two books by people I know. Two *more* social media books by people I know quite well.
So, how am I supposed to do an objective review?
I'm not.
How am I supposed to drum up enthusiasm for social media books when it's probably much healthier ...
Posted in books, social media | 5 Comments »
