Archive for the ‘social media’ Category

Social Media Top 5: WTF II, What is(n’t) PR, & Mom-Bloggers PR Boycott

Saturday, July 18th, 2009

What the F**k is Social Media (One Year Later): Last year at Podcamp Boston 3, the irrepressible Marta Kagan co-presented a presentation called "What the F**k is Social Media?" Now, she has updated it- it's an entertaining slide deck that manages to put across some compelling statistics about social media, some ...

Social Media Top (Five): How to Get Traffic Without Really Trying

Sunday, July 12th, 2009

How to Get Blog Traffic Without Really Trying: I often refer to this blog- along with my other social media ventures- as a lab. I want to see what works, what people like, what gets you to read, respond and interact. Lately, I have had three instances that showed working methods ...

Social Media Top 5: Social CRM Paparazzi, Leaning on Young PR Pros, and Fighting the Elements

Friday, June 26th, 2009

Rockstars of Social CRM- in Pictures!: I blogged about my side impressions from this event early in the week, but Warren Sukernik put together these entertaining slides that give the perspective of someone who joined the event via Webinar: Rockstars of Social CRMView more documents from Warren Sukernek. Are We Setting Up ...

Social Media Top 5: Old Media Gets Bitter, Conferences Suck Less

Sunday, June 14th, 2009

Five Reasons Why your Business Conference Sucks: When I finally met Mack Collier at the recent MarketingProfs B2B Forum Tweetup, I joked that now that we had met in person I no longer need to link to is blog. I lied. Mack actually used the conference as a positive example in a ...

Social Media Top 5: Twitter TIME, Giving Back, and #blamedrewscancer for This tpyo

Friday, June 5th, 2009

How Twitter Will Change the Way We Live: For one thing, it changes the way we read TIME Magazine, I guess. Actually, for an ultra-mainstream publication, TIME delves deeply but still in plain English about such things as Hashtags and live-Tweeting of events. This is a much better article than I ...

Social Media Top 5: Brian Solis Gives Me a Headache, Twitter Chat Advice, & Outside the Echo

Saturday, May 30th, 2009

Getting Out of the Echo Chamber: My good friend Kyle Flaherty blogged recently about getting out of the social media "echo chamber," and the resultant decrease in his activity blogging and on Twitter. There has been a lot of talk about taking social media out of the "echo chamber" so everyone ...

Social Media Top 5: PodCamp Boston, WSJ Social Media Rules are Cool, Martha Analyzes Twitter

Friday, May 15th, 2009

Podcamp Boston 4 is Coming, August 8-9: I'm a little disappointed that I have a partial conflict on the 8th (it's family, so I'm not exactly sad about it), but I plan to be around as much as possible outside of that. I have had some involvement in PodCamp Boston ...

“Responsibility of the Audience” (from Media Bullseye)

Tuesday, May 12th, 2009

For the last year or two, I have been writing periodic articles for Media Bullseye, an online (and print) magazine run by my friends at Custom Scoop. Lately, I have been writing a monthly column called "New Tools, Old Rules," loosely based on the idea that while social ...

(Not) Social Media Top Five: Live in Austin, Texas

Monday, May 11th, 2009

Time flies-- too much to gather material for my weekly roundup and commentary, but I did want to get this in after my trip to Austin, Texas last week: I have often said, as have many others, that as great as online social networking is, meeting people in person. Most recently ...

Social Media Top 5: Spock, Caucasians and Cockroaches

Friday, April 10th, 2009

Star Trek Screening Was Social Media Marketing? Well, it's not just the Twitter reaction, which helped and becomes more and more valuable as Twitter gains steam. But the Word of Mouth value among a passionate affinity group (Trekkers!) and a jaw-dropping stunt (switch a beloved movie, Star Trek II, and ...