Archive for the ‘social media’ Category

Social Media Top 5: Bad Headlines, More Google Plus Concerns and Hopes

Wednesday, August 24th, 2011

A Bad Headline is Still Bad Journalism When I was starting out in public relations, I helped a client, a games web site, get a nice article n the local paper. The article was indeed very positive, but the headline made a reference to gambling-- something the client wanted to be ...

Personal Brands at Companies Solved; What Everyone Needs is a BJ

Monday, August 15th, 2011

Periodically, I have mentioned "Personal Brand" on this blog. It's a controversial term, partly because the idea of having a personal brand brings with it the danger of putting your ego in front of anything else of value you do. Of course it doesn't have to be that bad, but ...

Google Plus: I Thought I Told You All to be Patient

Tuesday, August 2nd, 2011

[caption id="" align="alignright" width="400" caption="Flickr Photo by merwing✿little dear"][/caption] A few weeks ago, I wrote over on the Voce Nation blog, pleading for patience regarding the new Google Plus social network; patience from users, businesses, social media marketers and Google itself. It seems that everyone but Google failed to listen to me. ...

Social Media Top 5: (Mostly) Nice About Infographics, Blog Topics, Sock Monkeys & Brand Control

Friday, June 24th, 2011

1- I Don't Hate All Infographics I have posted here grumpily about infographics in the past. People rely on them too much, many of them are too busy, and rather than simplifying a complicated topic, they often make a simple topic terrifyingly complex. These things are not shiny tools to make ...

Social Media Top 5: Through Being Awesome, Content Quality & My Checkins Are Interesting

Monday, June 20th, 2011

One: OK, You're Awesome- Now Get to Work We hear a lot in the social media world about being "awesome." some of the people who espouse this are great friends, others are simply well-known within our little industry. I'm all for building up our confidence with supportive epithets like this, ...

Social MEdia Top 5: Game Over, Evil PR, Scoville Burnout

Friday, May 13th, 2011

[caption id="" align="alignright" width="369" caption="Flickr Photo by Rockman of Zymurgy"][/caption] Gamification and Game Mechanics I am getting a little tired-- ok, I was instantly tired when the word surfaced-- of the application of "gamification" to everything new in social media. In most cases, I see gaming as more of a gimmick. Did the idea ...

The Iconoclast’s Guide to Social Media

Monday, March 21st, 2011

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A Wide-Eyed First-Time Attendee’s guide to SXSW Interactive

Thursday, March 17th, 2011

I attended South-by Southwest (SXSW) Interactive for the first time this year (yes, the first time, despite what several people seem to think), accompanying Voce client Monster.com. What did I, the newbie, see and think? Actually, before I dive in, I was impressed by the "sxswcares" effort, shaking the attendees into at least ...

A Brief Word About Facebook Naysaying and Taking the Long View

Sunday, March 6th, 2011

[caption id="" align="alignright" width="269" caption="Flickr photo by factoryjoe"][/caption] I look at Facebook's moves with a cynical eye, I really do. I think a lot of the changes and features they unveil are done so without fully thinking through the immediate effects on the site's users, both individual and corporate. I also ...

How to Fight Social Media Book Fatigue

Monday, February 28th, 2011

I had the pleasure recently of reading two books by people I know. Two *more* social media books by people I know quite well. So, how am I supposed to do an objective review? I'm not. How am I supposed to drum up enthusiasm for social media books when it's probably much healthier ...