Archive for the ‘social media’ Category

When to Twitter, when to blog?

Sunday, March 30th, 2008

Microblogging as replacement for blogging? Hogwash! Those of you who know me, or at least have read this blog a fair bit, know I use Twitter. A lot. Twitter is commonly known as microblogging, which has begged the question often in the past year: will microblogging, specifically Twitter, replace blogging? The answer, ...

Social Media Top 5: Our Hour (for Earth)

Saturday, March 29th, 2008

1) Earth hour: Google leads the way in environmental conscientiousness by going to an energy-saving black homepage. I was so impresses I printed out 50 copies for my friends. Make that 36- I ran out of ink 2) The Great Tweeterboard Outage of 2008 leaves dozens of Twitter addicts unsure of ...

The Age of Conversation: Bum Rush the Amazon Charts on March 29

Thursday, March 27th, 2008

Those of us in social media, particularly the marketing and communications practitioners, have long been aware of The Age of Conversation, a collaborative book in which 100 marketing authors bring one page of their ideas on the topic of "conversation." the book is a remarkable exercise in mobilizing a passionate ...

Social Media Top 5: Why Bother?

Sunday, March 23rd, 2008

Time for another Social Media top 5, after another long week of being immersed in the biz: 1) Marketing guru Seth Godin says you don't need to bother having a resume. Instead, just write a string of best-selling books. Actually-- a great idea-- the resume needs an update, but people ...

Social Media Top 5: Cleaning up after SXSW Interactive

Friday, March 14th, 2008

Time for the weekly Social Media Top 5, a collection of japes, jeers, jerks, and general thoughts about social media, real and imagined. 1) First up, the big buzz at SXSW Interactive this past week was the keynote, in which Facebook founder Mark Zuckerberg was interviewed by BusinessWeek's Sarah Lacy. Much ...

Social Media Top 5: Calling a Foul on SXSW

Friday, March 7th, 2008

This week, the SXSW interactive conference is going on down in Austin, Texas, and all the "cool kids" from social media are there. Except me. This Week's Social Media Top 5 addresses this apparent injustice. 1) Why I'm not at SXSW 1: If Austin, Texas gets nuked over the next few ...

Do We Need Video as a Communications Tool? Bizarro Edition

Thursday, March 6th, 2008

This week, Media Bullseye published an article I wrote titled "Do We Need Video as a Communications Tool?" While far from comprehensive, the article has generated some response (mostly private as of this writing, rather than in comments). You can read the article over at Media Bullseye, but in essence ...

Social Media Top 5: Drop Dead TED

Sunday, March 2nd, 2008

My weekly thoughts on social media, set down while pondering why the Obama campaign has not officially adopted New Orleans legend Allen Toussaint's "Yes We Can" for the campaign. The best version of that song is Lee Dorsey's, for what it's worth... 1) In preparation for the expected traffic onslaught during ...

Social Media Top 5: Why Facebook numbers are down

Saturday, February 23rd, 2008

Time for another semi-satirical look at Social Media happenings. This week, the Facebook WTF: visitors to the popular social network were reported down in the UK for the first time in January. On top of that, numbers have levelled off, even dipped a bit, in the US. What's a super-poker ...

Blog Tag: What are you reading?

Thursday, February 21st, 2008

We all love blog tag! Ok, maybe we pretend we don't sometimes, but we love being linked to, and we love sharing info about ourselves. So, I would like to start a blog tag experiment inspired by a client, Brijit, which provides 100-word abstracts of long-form content, or as they put ...