Archive for the ‘social media’ Category

PodCamp Boston 3: “Smart Social Media Marketing”

Monday, July 21st, 2008

For PodCamp Boston 3, I was fortunate to be invited to sit on a panel with crayon's Greg Verdino, Morpheus Media's Adam Broitman (pictured below, with me, as a make-good for leaving him out of my "Bald Marketing Bloggers" post), and ooVoo's Philip Robertson, titled "Smart Social Media Marketing. ...

Personal Branding from the Person’s Point of View

Monday, July 7th, 2008

I could not let my new employer, Todd Defren, Principal at SHIFT Communications, post about personal branding without firing off a response from the "personal" side of the equation. I have long been in agreement with the concept of "half-owned brands," as Todd quotes Chris Brogan. In fact, when I re-started this ...

Quality and Standards: How much for that video?

Friday, July 4th, 2008

At Social Media Breakfast 8 in Cambridge, Mass. on June 24, the topic was video, and some innovative ways people are using video. Of particular interest to me were Ben Grossman and Emily Belyea's presentation of their www.talktorunningman.com project at Emerson College, and Rob Lane's explanation of how Overlay.tv makes ...

Social Media Top 5: 4,000 for 40 and Other Obnoxiousness

Friday, June 27th, 2008

For this week's Social Media Top 5, I get to be the Social Media Jerk-- at least to start: 4,000 for 40. Nothing says "Social Media Jerk" like Shiny Object Syndrome, unless it's "Round Number Mania." For my 40th Birthday (June 28, 2008), I have decided to pester people in pursuit ...

Social Media Top 5: Twisney’s onto something: where next?

Friday, May 9th, 2008

As if any blogger or social media addict needed ego-inflation, the kind folks at Utterz called me an "immortal" among mobile podcasters. Apparently I'm a mobile podcaster. Ok, I'll buy that. Immortal? well, that would be cool: In a social media world wheree even the unassailable Steve Rubel has to admit ...

Utterzcast: ‘Broken’ Conversation

Wednesday, April 16th, 2008

I have been hearing a lot about 'broken' conversations lately, most recently on Todd Defren's blog, www.pr-squared.com. What do you do if something you started on your blog is discussed elsewhere- on Twitter, on Utterz, or another blog? In a nutshell: deal with it. Find and follow, or miss out. How ...

Social Media Top 5: Attack on Israel is Keenly, um, Felt

Friday, April 11th, 2008

I'm making up less stuff this week, go figure. Good topics on the Interwebs though: 1) Loren Feldman of 1938 media, while not exactly trying to wipe (Shel) Israel off the map, has been focusing his peculiar (and admittedly, sometimes funny) brand of character assassination against the so-named social media mainstay ...

Social Media Top 5: Gimme Gimme ChaCha Heels

Friday, April 4th, 2008

Time again for my Social Media Top 5, a series of observations, snarks and made-up stuff about social media. My items for this week, honoring Opening Day for the Inside Baseball season: 1) Steve Rubel wants to kill "Social Media." Is the feeling mutual? Seriously, the horse is out of the ...

When to Twitter, when to blog?

Sunday, March 30th, 2008

Microblogging as replacement for blogging? Hogwash! Those of you who know me, or at least have read this blog a fair bit, know I use Twitter. A lot. Twitter is commonly known as microblogging, which has begged the question often in the past year: will microblogging, specifically Twitter, replace blogging? The answer, ...

Social Media Top 5: Our Hour (for Earth)

Saturday, March 29th, 2008

1) Earth hour: Google leads the way in environmental conscientiousness by going to an energy-saving black homepage. I was so impresses I printed out 50 copies for my friends. Make that 36- I ran out of ink 2) The Great Tweeterboard Outage of 2008 leaves dozens of Twitter addicts unsure of ...