Doug Haslam
Gischeleman: "To Create With the Mind"
social media
A Few Observations for June 7, 2013
Friday, June 7th, 2013
In lieu of a “real” blog post, some thoughts that leaked out of my ears: If you Tweet that people are “doing it wrong” – you’re doing it wrong People have “personal brands” about Personal Brand (or against Personal Brand). No, really. The only thing requiring more effort than making video (even good ones) is [...]
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On Nitpicks and Fun
Saturday, May 25th, 2013
Recently, the creator of the “gif” image format brought attention, while accepting a Webby Award, to the correct way to pronounce it, with a soft “g.” Many people, myself firmly included, look at the spelling and understandably pronounce the word with a hard “g,” the better to underscore sentences such as “The next person to [...]
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A Prayer for Passive Aggressive Resistance
Wednesday, May 15th, 2013
Often online, and especially in the social media marketing biz, people resort to what we like to call “passive-aggressiveness,” which I will oversimplify by defining it as crabbing about something without naming names. The second most-popular sport in social media, I suspect, is calling people cowards for being passive aggressive. On the one hand, I [...]
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Critics Gonna Crit – on Google Glass and other Silliness
Wednesday, May 8th, 2013
Google Glass is coming out, and the early ambassadors have their copies. They look ridiculous- the glasses and the people wearing them – but that doesn’t stop the debate over “internet civility” from wandering over to Google Glass uninvited. Apparently, if you point out that Google Glass looks stupid and that the people publishing preening [...]
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The Problem with “Global” Social Media Statistics
Sunday, April 14th, 2013
You have heard them, you have seen them – the data that tells the “right day and time to Tweet,” best days for Facebook engagement, how many times a week to blog… Just look at this one (well, I shrunk it because like too many infographics it’s too big to make sense visually in this blog [...]
Posted in social media | 7 Comments »
On the Death of the QR Code
Thursday, April 4th, 2013
So, my good friend Aaron Strout, who knows a thing or two about location-based technology, declares the “death of the QR code.” I get it. That said, I am always suspicious of people declaring the “death” of any technology or service. Another thing – can something be dead if it has never really lived? I [...]
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What a Facebook “Like” Really Means
Thursday, March 28th, 2013
I know, you are probably expecting some sort of metrics-focused deep analysis of the value of a “Like” on Facebook or some other easily-debunked claim. No. Goodness no. I am here thinking about why we Like comments or posts, and if those of us reading can tell the difference. This becomes more pronounced in Groups, [...]
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Coming to Grips with the Death of Google Reader
Tuesday, March 19th, 2013
As a long-time user of Google Reader to manage the feeds of the blogs and other online publications I read and am interested in, I was understandably among those up in arms when Google announced, tucked into a laundry list of other “Spring Cleaning” closures, that it is shutting down Reader as of July 1. How can [...]
Posted in social media | 3 Comments »
Real-Time Marketing vs Knee-Jerk Idiocy; a Guide for Smart People
Wednesday, March 13th, 2013
We are hearing a lot lately about “real-time marketing” in social media. The most-cited example is Oreo jumping on the Superdome blackout during this year’s Super Bowl with the “You can still dunk in the dark” Tweet and image: “How clever.” “How timely.” “How?” Anyone who manages a brand’s social media efforts was certainly shaking [...]
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Post-Posterous: Incremental Tools and Obsolescence
Wednesday, February 27th, 2013
Not convinced that you should own your own content, somewhere, somehow? Did you use Posterous as our content platform because it was easy? Just recently, Posterous went and did it: they shut down. Posterous, which I refer to as a “mini-blogging” platform – somewhere between the micro-blogging of Twitter, the company that bought it, and [...]
Posted in social media | 4 Comments »




