Archive for the ‘social media’ Category

Social Media Top 5: Olympic Chaos, Making Mistakes, and Losing Your %&*#

Sunday, February 21st, 2010

It's not about quantity, but the gold you can get from the chaos you create. I joked during the Olympics that some of the duller (to me) sports could be "crossed up." That is, have four or more athletes compete at once to create excitement, as in the snowboard cross ...

How My Social Media Use Changed in 2009

Tuesday, December 29th, 2009

This summary is for the benefit of blog subscribers who might not see some of the gr eat content over at MediaBullseye.com. Please visit there for my full article with details on how and why I made these changes. How has your social media usage? How will it change? I started using ...

Social Media Top 5: Faces of Death

Monday, December 21st, 2009

I frequently tire of the "xxx is dead" statements that are cavalierly thrown about the social Web. Here are a few, real and imagined, that caught my eye lately, and why they may not be true. RSS is Dead: I understand that Steve Rubel is saying in his post, "As the Decade Closes, ...

Social Media Top 5: Goodbye, D*****bags

Friday, November 20th, 2009

BusinessWeek Editorial Layoffs; Just...Sad Let's pretend that Bloomberg has a master plan for a leaner, stronger, BusinessWeek after buying the troubled magazine recently. They probably do, right? It still boggled the mind to see the parade of high-profile pink slips given out this week: Stephen Baker, Heather Green, Jon Fine, Robert Hof, etc. (the RaceTalk* ...

SIPA Online: PR Stranger Wanders into the World of Publishers and ROI

Friday, November 20th, 2009

This was originally published on the SHIFT Communications "Slice" Blog Last week, I had the pleasure of attending the SIPA (Specialized Information Publishers Association) Marketing Conference in gorgeous Miami Beach, Florida (I know, the life of a PR flack is tough). I was asked to do a little work (the nerve) and present on social ...

Blog Experiment: Video Blog-Casting

Wednesday, November 18th, 2009

Notice I didn't call it podcasting? I'm not sure I want to set up a special feed for video subscriptions, but I am thinking about adding more video to the mix. The challenge: I'm itchy about the visual piece of video. I think the visual element- even a talking head-- draws ...

Social Media Top 5: I Am Smart and Handsome and My Cat is Adorable

Friday, August 28th, 2009

Well, It's official- Social Media is For Narcissists. That's according to a study called The Narcissism Epidemic: Living in the Age of Entitlement produced by San Diego State University and Youth Pulse. As far as I can tell, the study is some sort of knock on Genreation Y being self-centered. ...

Blog with Integrity Not a Shot at PR (in case you wondered)

Wednesday, August 12th, 2009

When marketing blogger and fellow social media Bostonian Susan Getgood alerted me to "blog With Integrity," (www.blogwithintegrity.com), I was intrigued, for a few reasons; There has been a lot of talk among bloggers (especially but not limited to  "Mommy Bloggers"), about attempts by the government to regulate sponsored blog posts. ...

PodCamp Boston 4; Aging Gracefully

Tuesday, August 11th, 2009

UDATE: Kara Brickman has a great summary of linkjs to PodCamp Boston 4 blog posts, photos and sessions,at http://karabrickman.com/2009/08/invasion-of-the-pod-tweeple/ [caption id="" align="alignright" width="267" caption="Photo by CC Chapman"][/caption] As one of many folks who have attended all four Boston PodCamps going back to 2006, it has been interesting to see this event grow- ...

Social Media Top 5: Twankruptcy, Twitter DDoS, Paid Tweetups (You Bet!)

Friday, August 7th, 2009

Scoble Declares Twankruptcy Let's set aside for a moment the fact that some words shouldn't be "Twitterized with a "tw" in front; by "twankruptcy" I am talking to something akin to "RSS bankruptcy" or "inbox bankruptcy" where people xapp all their unread items because there are simply too many. Well, ...