Archive for the ‘social media’ Category
Monday, May 24th, 2010
In the past, I have seen people bristle at the notion of "personal brand."
You know, and I know, people who have gotten high off their own Google Analytics and displayed an inflated sense of their own self-importance.
So what?
Really, so what?
That's no reason to sublimate the ego in social media.
It is, ...
Posted in social media | 1 Comment »
Friday, May 21st, 2010
First thing first. No, I am not deleting/deactivating/scorning my Facebook pages.
It's not because I am afraid of this (although on some level I am- and btw, some NSFW language on this South Park clip, if you can believe it):
On the other side of the issue, neither am I one of ...
Posted in social media | 13 Comments »
Sunday, May 9th, 2010
I am breaking up my usual “Top 5″ post for a couple of reasons: first, the two (not five) topics I picked were enough material to stand on their own; second, I wanted to monkey with the format to see if the posts turn out better if they are a ...
Posted in Pan-Mass Challenge, Social Media Top 5, social media | No Comments »
Saturday, May 8th, 2010
I am breaking up my usual "Top 5" post for a couple of reasons: first, the two (not five) topics I picked were enough material to stand on their own; second, I wanted to monkey with the format to see if the posts turn out better if they are a ...
Posted in Social Media Top 5, social media | 4 Comments »
Sunday, February 21st, 2010
It's not about quantity, but the gold you can get from the chaos you create.
I joked during the Olympics that some of the duller (to me) sports could be "crossed up." That is, have four or more athletes compete at once to create excitement, as in the snowboard cross ...
Posted in Social Media Top 5, social media | 3 Comments »
Tuesday, December 29th, 2009
This summary is for the benefit of blog subscribers who might not see some of the gr eat content over at MediaBullseye.com. Please visit there for my full article with details on how and why I made these changes. How has your social media usage? How will it change?
I started using ...
Posted in social media | No Comments »
Monday, December 21st, 2009
I frequently tire of the "xxx is dead" statements that are cavalierly thrown about the social Web. Here are a few, real and imagined, that caught my eye lately, and why they may not be true.
RSS is Dead: I understand that Steve Rubel is saying in his post, "As the Decade Closes, ...
Posted in Social Media Top 5, social media | 10 Comments »
Friday, November 20th, 2009
BusinessWeek Editorial Layoffs; Just...Sad
Let's pretend that Bloomberg has a master plan for a leaner, stronger, BusinessWeek after buying the troubled magazine recently. They probably do, right? It still boggled the mind to see the parade of high-profile pink slips given out this week: Stephen Baker, Heather Green, Jon Fine, Robert Hof, etc. (the RaceTalk* ...
Posted in Public Relations, Social Media Top 5, rant, social media | 4 Comments »
Friday, November 20th, 2009
This was originally published on the SHIFT Communications "Slice" Blog
Last week, I had the pleasure of attending the SIPA (Specialized Information Publishers Association) Marketing Conference in gorgeous Miami Beach, Florida (I know, the life of a PR flack is tough). I was asked to do a little work (the nerve) and present on social ...
Posted in Public Relations, social media | No Comments »
Wednesday, November 18th, 2009
Notice I didn't call it podcasting? I'm not sure I want to set up a special feed for video subscriptions, but I am thinking about adding more video to the mix.
The challenge: I'm itchy about the visual piece of video. I think the visual element- even a talking head-- draws ...
Posted in Video, social media | 3 Comments »
