Archive for the ‘social media’ Category

I Love This Infographic, for All the Wrong Reasons (?)

Monday, May 21st, 2012

In my constant kvetching about how infographics are serving to annoy rather than inform us, a friend (Michael Pace) hipped me to this infographic: SOCIAL LUMAscape View more presentations from Terence Kawaja It appeared in this piece on Business Insider, which suggested that social media is way too complicated due to all the ...

Reprehensible Ego-Tripping or Fun? Both!

Friday, May 4th, 2012

In Social Media Marketer-Land, we often make sport of the constant ego-building, attention-mongering activities that are all too prevalent. I do it, you do it (oh, I know you do don't act all innocent), and it's great that we call each other to account for being egomaniacal jerks. Sometimes, though, we're ...

“New” Rules of Content Marketing; Not So New

Tuesday, May 1st, 2012

A version of this post originally appeared on the Voce Nation Blog In February, I attended Boston's Social Media Breakfast 26: "The New Rules of Content Marketing." Since much of what my colleagues and I at Voce Communications/Porter Novelli do  centers on content, I figured I would hear a lot of interesting ...

Pinterest and Instagram; The Scales Fall From My Eyes (Somewhat)

Friday, April 13th, 2012

in my cynical, skeptical way, I have spent the last several months heaping doubt and scorn on Pinterest and Instagram, mainly as a hedge against the people who seem too excited about either of these being the "next big thing." I have, some of you will like to hear, since ...

Signal-to-Noise Ratio: a Two-Way Street

Saturday, April 7th, 2012

While at the PRSA Digital Impact Conference this week, I sat I in on Pierre-Loic Assayag of Traackr's presentation on "influence." Aside from approaching influence as a common sense topic - eschewing single scores for a more well-rounded view of finding influence that is, honestly hard work - he also ...

Social Media Top 5: Pinfographics, Homeless Hotspots at SXSW, and Legally Social

Sunday, March 18th, 2012

1) Don't Kill All the Lawyers I enjoyed this short piece on managers and lawyers by Ted Weisman of Lois Paul and Partners. The truth is, between bigger brand with their own established standards and practices getting better at social media, and regulations piling up, having to deal with lawyers - ...

Social Media Top 5: Humanize Your Infographics with Analytics

Friday, March 9th, 2012

Yeah, nobody's reading this fresh because everybody's at SXSW Interactive, right? Except those that aren't. "Humanize" - Rush to Publish Causes Confusion The fact that publishing tools are plentiful and easy to use does not excuse mistakes made in the rush to publish- though it does cause them. On the other hand, the self-correcting nature of ...

#MySMCStory: Social Media Club Boston

Thursday, March 8th, 2012

I have been involved in some form with the Social Media Club Boston Chapter since its founding in 2006, and remain so to this day, currently serving as a member of the board. This year, the parent organization is raising operational funds and asking people, past and present members and ...

Social Media Top 5; Pinterest Copyright, PR Defined, More Infographic Atrocity

Friday, March 2nd, 2012

Pinterest and the Copyright Bogeyman Pinterest has captured the hearts and minds of social media shiny-object navel-gazers. It's great, it's simple, it's visual.. but back in January, I couldn't help but wonder if there were copyright issues. Boy howdy were there. While I now wonder if the current hysteria over copyright ...

Focus Panel : Discussion on Content Marketing

Friday, February 24th, 2012

I'm always tickled to be included among smart people on a panel to discuss social media, communications, and other issues. Earlier this month, I was honored to be included in the following group for an online panel on Content Marketing moderated by Steve Farnsworth of Jolt Social Media and hosted by Focus.com: Joining me were:  John McTigue EVP, Co-owner ...