Social Media Top 5: ATTENTION EVERYBODY- THIS IS A ROUNDUP

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Chris Brogan Thinks I’m Lazy

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That settles it: roundup posts are lazy? When I get around to it, I’ll give him a piece of my mind. Meanwhile, I am so lazy that I am counting this as one of the 5 for this week’s ROUNDUP POST.

Twitter Verification is Now For the People

Socialism rules! Equal rights for all! That sign of the bourgeoisie, the Twitter verified account blue checkmark, is now available to the hoi polloi. Well, as long as you pass the test of notability, but at least everyone now has the option to ask.

I applied (I am @DougH! Remember?) I am hoping that eventually we can customize our checkmarks, so that I may disply mine in the colors of the Stewart of Atholl clan:

stewart-atholl-ancient-10oz-wool-tartan-swatch_lg

It’s not much to ask.

Who Ya Gonna Call? Twitter Support? Hate Speech is Not Free Speech

I don’t have much to add to the chorus of voices already online, but as a fan of Leslie Jones from (slightly) before her SNL debut, I am an even bigger fan of the #LoveforLeslieJ hashtag, started after racist/misogynist (cheaper when you buy two) Twitter trolls attacked her for the crime of being a very funny lady in the new Ghostbusters movie. I’m not going to get back into the whole history of trolls turning the fact of a Ghostbusters reboot with a female cast into an excuse to be hateful on Twitter, but I will celebrate the fact that Twitter finally found some spine to ban someone (a so-called “journalist,” Milos Yiannopolous) for ringleading the hate.  Now, for Twitter to crackdown on hate speech (which is not free speech) and other forms of abuse more consistently (?).

As for the movie- I dream of a day when we can simply say that Ghostbusters was a very funny movie that was limited only by its required reverence of the source material- I agree with my friend at The Boston Globe in that I hope a sequel is less beholden to the original and is a bit more bonkers- everyone involved (even the fellas) earned it.

If You Are Going to  a Conference for the Keynotes, Maybe You Don’t Need to Go to the conference

When I go to conferences, I often use the keynote slot as a way to get work done. Keynotes are often simply some sort of celebrity booking to either attract attendees (though if that’s why you are booking a ticket for a conference you probably shouldn’t be going at all) or to reward them for coming all that way.  Does a keynote need to be relevant? Do Spredfast customers expect Daily Show host Trevor Noah to impart some wisdom on social media analytics? Did Amy Schumer throw relevant red meat to the Inbound Marketing flock? Of course not.

That was part of what went into my reaction to outrage by part of the BlogHer audience when Kim Kardashian was announced as a keynote. Sure, she’s a celebrity, which normally would indicate an irrelevance that incites no more than an excuse to skip the session. Sure, some might object to what she represents. But to be honest, my reaction was that she is actually relevant: someone who not only uses social media well, but has said some very common sense things about how to approach social media that puts her ahead of most social media “gurus” in imparting such advice.

I’m not part of the BlogHer community, and I understand the passion of much of the community, but part of me feels quite happy that a conference was able to balance the need for a celebrity draw with actual relevance. Last year, the conference had Gwyneth Paltrow. I’m not going to judge that.

But like I said, I’m not an invested part of that community.

I Have Joined GoPro Nation: Here is Why

As a cyclist, I like to occasionally take videos of rides. I have resisted, vociferously, using a GoPro camera because they are bulky and awkward, despite their quality and popularity. I favored the Contour cameras, as their shape was unobtrusive on the handlebars. That said, after a number of years my Contour finally broke. As a replacement? A GoPro, due to the apparent downfall of the Contour brand. Fortunately, GoPro finally, a while back, introduced a model, the Session, that was small like I wanted- and finally, they lowered the price (it was originally $400 like the clunky, butt-ugly Hero model). Sold. So far, I am happy with the raw tests.

 

Social Media Top 5: Pokemon Go Stages of Good Grief

Image credit: k crosland on Flickr

The 5 Stages of Pokemon Go

This is hardly the first or last Pokemon Go blog post out there, but I can guarantee you it’s the only one I have read. I found it a bit hard to ignore. I also find it easy to mock- but that would be too easy. It’s a fun app for a lot of people, with the accompanying overreach in praise, overreaction in backlash and caution, and general lack of big-picture awareness (hint: augmented reality may actually be useful after all these years- this is n’;t it, but may lead to it. See, I led off with my positive takeaway!). On to my rambling:

When a new mobile app really takes off right out of the gate, I have noticed a Kübler-Ross-style arc to its introduction and adoption. Pokemon Go is no exception, though it also proves that there may be endless Kübler-Ross variations.

  • Mass Adoption: Take an overly complicated geo-based mobile game, strip it down and add a pop-culture element that stimulates the idiot-centers of the modern brain (I believe the scientific term for the social lubricant is derpamine). Soon you have a mass-adopted mindless game that could be used for…well, anything I guess.
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No nefarious intentions here, I promise

  • Inflated Sense of Benefit: Oh, yes, people are exercising and socializing because of Pokemon Go. After all, you have to physically go to the locations to catch the beasts, right? Plus, the throngs of peacefully-assembling hordes staring at their phones is a sight to behold. Our nation is saved. Yes, there are absolutely people for whom the game is getting them out when they might not, and communicating in ways they otherwise might not, but describing the app as some sort of fitness craze is a bit much.
  • Backlash: With any overwhelming popularity comes withering dismissal. I am generally happy to be cranky about silly popular things online, though to be honest I have no problem with Pokemon Go. My complete lack of interest in the game personally is more due to my complete lack of interest in Pokemon the first time around, so I come by my ambivalence honestly. What’s your excuse?
Image Credit: txmx 2 on Flickr

Image Credit: txmx 2 on Flickr

  • Opportunism: As a marketer, I always eagerly await (read: anticipate with dread) the kneejerk “Marketing Lessons” posts of whatever is going on. For Pokemon, the worst took the form of advice on taking monetary advantage of a fad that is only a few days old. I actually got an email from a marketing firm with the subject line “Turn Pokemon Go Into Dough for Your Business.”
Image credit: k crosland on Flickr

Image credit: k crosland on Flickr

  • Danger (Privacy): Immediately after the game came out, the Internet Cassandras warned of privacy issues. These were both offline – danger of being assaulted either from being lured somewhere due to the game, or simply due to not being aware of surroundings – or online – the iPhone edition getting full access to your Google account (which was fixed, but despite the “don’t worry” attitude of this article, it was a real thing), or maybe stupid people downloading malware-laced knockoffs on Android. In defense of the Engadget article, I do agree that the game is not likely a privacy apocalypse, but do be careful out there.

    Image credit: jublin on Flickr

    Image credit: jublin on Flickr

  • Danger (Darwin): It’s only a matter of time before someone gets killed playing Pokemon Go, right? Please don’t fdo a dead pool, we’ve already had enough close calls (one near-contender resulted from a man assuming players were criminals and shot at them, because ‘Murica). I really don’t want to know if and when it actually happens. It’s weird enough that more than one early story described players discovering dead bodies, as if they were in some half-baked coming-of-age-movie. Who am I kidding: is there really a danger to playing a fantasy game in the real world?

  • Squirrel: How long do you think the Pokemon Go craze will last? I assume it will wear off, and quickly. But I also suspect it will inspire some folks to come up with some interesting uses for augmented reality – as well as some new brainless ones. Enjoy the game is it’s your thing- just be careful of what you might find:
http://imaslowcheetah.tumblr.com/post/10821577203/they-live

 

 

 

 

 

Social Media Top 5 (Not): Identity Theft is Fun (Also Not)

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Late last month, I was hacked. Specifically, a few of my accounts were hacked, most notable being my everyday Google account and my “@DougH” Twitter handle, which I have had for nearly ten years. No matter what is taken (or not), while I got everything back and lost not much more than a month of frustration, it was an interesting experience and I learned a few things, among them:

Lots of People Have Your Personal Info

One of the things you do when you have a known breach of your personal data is to file a police report. In my case nothing (no money or assets, that is) was stolen, so the local police were not that enthusiastic. As I asked them to file a report anyway so I have something on the record, The officer mentioned something that I agree is very likely true: many people have your personal information, as it is so easy to get: your address, phone number, social security number and even more. Rather than lay awake at night in fright, I realize this is the plight of most of us, and the proper response is:

  • Don’t be paranoid about people having your personal data; assume they do. Watch all your financial accounts very closely; many companies (American Express does a great job of this) will alert you to unusual activity, but regularly comb financial account activity on your own. Besides, there are plenty of other benefits to knowing the state of all your accounts.
  • Don’t be afraid to change your accounts: move things around if you think a credit card or other account is compromised: change passwords regularly,  etc. etc.
  • Use the credit bureaus: they are such a pain in the butt in a good way: when I filed a fraud alert with Experian (which alerted the other bureaus by default), every time I performed a legitimate new transaction (opening a new car lease, for example), the bank had to call me to verify that everything was in order. I’ll take that inconvenience (in fact, I gave up on a retail credit retail credit account I didn’t really need) knowing that if someone tried to open a fraudulent account in my name, that the same stops are in place.

Customer Support for Online Services is Gravely Lacking

Here is my real point of concern from my experience. First: I appreciate that it is not super-easy or instantaneous to get your account back if you don’t have access to a password or other information: however, it should still be more difficult for someone to steal your account than it is for you to prove that you are you and get it back. While Twitter is only so important, and Google only somewhat more so depending on what you keep linked to your account, it is disruptive, upsetting and potentially catastrophic to lose control of your accounts to some other person.

In the case of my phone provider, getting control of my phone number back was pretty easy- but so, apparently, was the process for the hacker to get my number in the first place. There must have been some breakdown in protocol where the hacker was not required to use my “secret code” (which I don’t even write down) to get access and switch my phone number. That should not happen, but it did. The provider called a family member to confirm this was a valid action (a good policy), but when the family member failed to answer they went ahead and handed over my life in the form of a phone number anyway (not such a good policy). The hacker had the number for two or three hours, but that was enough to change account passwords and phone numbers.

In the case of Google, the account recovery process resulted in Google asking me (by email, as no actual people were evident in my contacts with either company) to fill out the same account recovery form with the same questions (and answers) – repeatedly.  My experiences with Twitter were similar. While I don’t know exactly what triggered the final recovery of the accounts, I did have friends inquiring with contacts they knew, but I had no idea of knowing exactly who or how finally got things moving- and i that means anything for most people who simply get stuck in the robotic “customer support” loop.

By the way, The Daily Dot was kind enough to include me in a story on the difficulties of recovering accounts from social media platforms and Internet services.

So, a month later, I have my accounts back. The process of confirming identity should be thorough, but it should not take nearly that long.

Definitely Activate Two-Factor Security. However…

One thing most people asked once I got hacked was “did you have two-factor security on? You gotta have two factor security!”

Thanks, Frances…

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Truth is, I couldn’t remember at first, but I obviously had not turned on two-step authorization features for Google and Twitter. I was just lazy, but the truth it is worth the hassle.

That said- the real answer to the question, unfortunately, is it didn’t matter. In two-factor, the second factor is normally your phone- and if a hacker gets your phone number, you’re screwed anyway. So don’t relax just because you have two-factor security turned on (you smug reptile), you still need to be on guard.

Perhaps if that second factor were something less transferable- a corneal implant or a simple tattoo on the inside of one’s eyelid, maybe- it would be more effective, but I suppose that would just encourage the growth of rings of eyelid or eyeball thieves.

Photo Credit: Odric on FLickr

Photo Credit: Odric on Flickr

Another fun link- in a recent This Week in Google podcast, panelist Gina Trapani describes (about 44 minutes in) more or less exactly what happened to me; so either it’s more common than we want to admit or there is a concentrated identity theft crime spree.

So, big fun in Internet-land over the last month- between that and end-of-school (forever: my son graduated) activities, I’ve stayed away from writing here. I’m just glad it is over with.

Blog Silence

Image credit: Julian Tysoe on Flickr

Out of respect for the millions of victims of marketing blogging, I am taking a brief break from writing new posts.*

Image credit: Julian Tysoe on Flickr

Image credit: Julian Tysoe on Flickr

*Or, I’m busy and/or dealing with offline events and issues that demand my time

 

Social Media Top 5: Influenza Marketing, Old Guy Rants & a Twitter Fix

Image Credit: id iom on Flickr
Image Credit: id iom on Flickr

Image Credit: id iom on Flickr

Influenza Marketing: Is the Process Ailing?

“Influencer Marketing” is one of the biggest buzzwords for a marketing tactic (yes, tactic) that is often a bit slippery in a number of ways. First slippery point is that identifying what an “influencer” is for a company is not always the easiest thing to do: whom do they influence, what is their reach, what qualifies one as an “influencer” (hint: if you say you are an “influencer” in your olne bio you are disqualified in my book), and where and how do we find them? The second slippery point is the real value of influencers: what are they worth, do we have to pay them and how much, and can we count on them to follow rules (particularly disclosure guidelines and other laws and regulations)? There is a lot to think about for programs where you really need to be sure what your return should be for the effort and expense.

One article that caught my eye was a confessional piece in which an agency wag talks about the insane amounts of money “influencers” ask for. This seems to be a case of companies and their agencies saying “we need an influencer marketing” program, meeting the increasing cash demands of these so-called influencers, and hoping for the best (or hoping they can get away without measuring what matters). Will brands, as the article says, “start realizing the amount of followers you have doesn’t mean s**t,” causing the decline of the “professional influencer,” reducing such programs back to recognizing passionate brand advocates and rewarding them for spreading the word honestly? It seems that the cash-for-love system is too easy to die without a fight, but I guess we’ll see.

I Disagree: There is Lots of Content Marketing that is as Awful as Most 30-Second Spots

This is the first of two stories I have seen featuring old dudes talking about how great everything was when they ruled the world and how crappy everything is now that the social media comet has threatened to wipe out the old-school dinosaurs. While Sir John Hegarty has a point about the need for any content to be able to tell a story succinctly and, to be succinct about it, accomplish its goal in a short time, the reliance on how old 30-second spots are so much better than today’s “content  marketing” comes off as the babblings of an old-timer who refuses to embrace new methods and turn them to his advantage.

Also in fairness: there is plenty of content marketing that is as awful as your typical advertising creative, so the jobs for people with terrible ideas will never go away.

You knaves! Get out of my moat!

Books are Here to Stay, Dagnabit 

In my other “Old Guy Ranting” find, we see a writer gloating over the hardy survival of the physical book.

Congratulatons! The book has not completely perished, as the easily-dismissed predictions of idiot pundits declared. I’m not sure where the writer is going with the music business analogy, as he strains to prove that the future of music as a viable career is in live performance rather than recorded ones- something the most successful touring musicians always knew. Does he mean the future of the book is live book readings? No- so the music industry analogy falls apart, despite a very good if irrelevant point.

The way I see it, books are the new vinyl. Or the old vinyl. Or something; more and more, I see the “pro-book” people emphasizing the superior look and feel, ability to read, and greater all-around enjoyment of paper to be superior to the convenience and identical content of electronic books. Just like music. If it enhances your experience, great- and no, they will never go away completely, nor will vinyl, newspapers, or hats.

Just don’t give me old books- those musty basement finds trigger my allergies.

 

Twitter Fixing the Only Thing Dumber than 10,000 Character Tweets 

It appears Twitter is fixing one unnecessary barrier of the 140-character Tweet: the fact that URLS and image files count against your character limit. I like the limitation of Twitter, keeping messages short and snappy, but do not like that illustrating with a link or image cripples the text form. So- yes, I like something new.

 

This Week in Stupid Facebook Apps That Might be Stealing Your Info:

or- And Now, a Word from “Wonderful Ladiesman”

The Captain Beefheart Name Generator Rum and Monkey

If you must use a Facebook-connected app of uncertain provenance, surely betraying your private information to some nameless developer/marketer, then that app should be the Captain Beefheart Name Generator. I approve, especially as this one did not appear to take my Facebook credentials.

Social Media Top 5: Facebook Sponsored Content, What Holds Podcasting Back, and Lessons from Kobe

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This week’s topics inspired in part by my participation in the revived Media Bullseye Roundtable podcast. Always a pleasure to chat with Chip Griffin about media and communications topics.

facebook-verified…and the Beast Shall Bear the Mark of the Blue Check…
I like the idea that Facebook is using its own bully pulpit to restrict how sponsored content is disseminated, by allowing only verified accounts to post sponsored content such as “affiliate links, ad images, links to info about (other’s) products or services.”

But wait, that Search Engine Journal link above suggests the new policy is restrictive; after further reading (perhaps Facebook’s actual post?), it seems more that Facebook is opening up sponsored content, though only to verified accounts to control access, and with easy disclosure tools, as making it easy is the best way to ensure disclosure. From that angle, I actually like it.

As a regular Joe, I have to ask: does this mean I should assume anyone with a verified Facebook account – not just actual celebrities with a mass audience – will be pimping out space on their page? Should I just avoid such people?

Also: a friend pointed out that the Facebook checkmark is white, not blue. I’m not changing the headline.

This week in “Marketing Lessons From…”

Oh, my. They just keep on coming. As a Celtics fan, I am proud to have nothing to learn from the just-retired NBA star Kobe Bryant, but if one must, here is what I learn about marketing (not just AdWords) from Kobe:

  • Take as many shots as possible, then point to the total successes and not your success rate. Everyone will think you are a hero.
  • If you have irreparably tarnished your brand, change your logo (or number).
  • Give yourself your own nickname (actually, don’t do that. Don’t ever do that. It’s the only rule of nicknames: you don’t get to give yourself one. I refuse to recognize “Black Mamba”).

That’s it. Other than that, it’s too much to hope that these “marketing/advertising/PR lessons from X” post will stop giving me fresh material.

What Kobe Bryant can teach you about succeeding with AdWords

Podcasting is Growing, But Is There an App to Support it?

The New York Times had a lengthy article on the state of podcasting last Sunday. While it seemed focus on “big time” podcasts such as those by or related to National Public Radio, it did point out that Apple’s podcasting tool seems to have been abandoned as-is after being built about a decade ago, and lacks in features for podcasters (some of who want download and listening data).

As a podcast listener, I’m more interested in what would make things easier for more people like me to listen to them. Currently, using existing apps like iTunes and DoggCatcher (which I use on Android) is a little too complicated and clunky.

I do see hope in putting podcasts in apps where people listen to other programming – going where they are instead of thinking of podcasts as a whole new medium- but TuneIn, the radio app, is focused on streaming rather than asynchronous listening, while Spotify, a more interesting possibility, has a new directory that is not comprehensive (unless you want those NPR podcasts, I’m sure those are there).

Listening habits need to settle in- and apps need to account for downloads and streaming in balance. Otherwise, I will continue to justify my earned cynicism on stats showing how much podcasting is surging in popularity.

Twitter Data and the Government: Principled Stand or Grandstanding, um, Stand?

In another item from the Media Bullseye podcast, I spoke with Chip about Twitter’s revoking government access to a data mining tool of which it owns a 5% stake. Is it a principled stand, a PR move (in the wake of the Apple/FBI iPhone hacking standoff), or simply a pragmatic business move hidden by one of the former? That Dataminr analyzes already public Tweets makes this more puzzling: what exactly is Twitter (and Dataminr) withholding access to, apart from the ability to more quickly analyze Tweets. I don’t know.

This Week In Stuff I Saw Lionel Menchaca Post: Instagram Redesign 

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Instagram’s big redesign goes live with a colorful new icon, black-and-white app and more

All I can take from this is the old Polaroid Camera-style logo had to go, as the “retro-photo” image of Instagram gives way to a more modern image. But I am a simple country blogger, not sophisticated in the ways of logo and app design. It’s just refreshing that I haven’t seen a lot of “this new logo sucks” crabbing that is typical in social media (or have I missed it? Don’t tell me).

h/t Lionel Menchaca

Social Media Top 5: Humorless vs Unfunny: Who Wins? Plus, Schools Get Smart & More Brand Bullies

Image Credit: Iván Niño on Flickr
Image Credit: Iván Niño on Flickr

Image Credit: Iván Niño on Flickr

When Parody Run Amok and Lack of Disclosure Clasp Sweaty Palms and Jump off the Bridge of Propriety

I just thought that was a cool sentence, but I found this story to force into a clash two things I hold dear- the hilarious denuding of social media pundit egoism, and the need for disclosure in all forms of publishing, from newspapers to individual Tweets.

What happened? First, witness the parody Twitter account, “Prof Jeff Jarvis,” an often-funny comic stream of semi-consciousness, which rightly infuriates the real Jeff Jarvis of TV Guide and “Dell Hell” fame, and currently a CUNY professor and regular contributor to the This Week in Google podcast (I’m a fan); he would rather his name not be used in vain (rather than vanity). That he may be right (I’m no lawyer) is separate from the quality of the Tweets, so may they live on in some form.

Recently, Esquire Magazine published an article by “Prof. Jeff Jarvis” about some thing or another. I forget, I was bored, but you can check out a cached copy here.

The biggest crime of the piece, of course, is that it is not very funny. Perhaps that is part of the root of the second crime, that there was not a clear enough disclosure that the piece was not authored by the Real Jeff Jarvis. RJJ has obviously had it with the misuse of his name, as he published on Medium (not to be confused with Measured). 

Real Jeff Jarvis is perfectly within his rights to have no sense of humor about this- something I try to keep in mind every time I laugh out loud at this parody account. I personally don’t care about the battle between the Tweeter and Mr. Jarvis, and if it is legally shut down, so be it. But Esquire absolutely did a poor job clearing up any potential confusion (no wonder the article was taken down).

Also, “Professor” Jarvis is much funnier on Twitter than he was here. Leave Esquire to the likes of Charlie Pierce. So, yes, we should endure (Real) Jarvis’ windy indignation, simply because he’s right.

Disclosure, people.

Also, I take it all back- THIS Jeff Jarvis is far more entertaining than either of the other old bores.

Ahead of the Curve Meets Better Than You Think at Syracuse University

I found this story about a Buzzfeed partner teaming up with Syracuse University to offer a course in social media content to be interesting for two reasons:

  • A decade ago, I expressed concern that public relations curricula were not evolving fast enough to embrace social media and keep students up with the changing landscape. I assumed the same was true for journalism and other content-related pursuits. A course like this threatens to make college educations current with trends and technology.
  • It’s a reminder that Buzzfeed is more than listicles and cat videos (I don’t even know if they are really a big source of cat videos, but I hope you get the point); there is more serious thought into the content and kinds of content on that site, compared to others. And if they are planting seeds in students that will grow into a tree of talent for their future plans, then good for them.

Brand Bullying Run Amok or Brands Being Inappropriate and Just Need to Stop? 

I’m a week late and an indignant opinion short by now, but I have turned from fretting about brands trying to horn in on public events, such as the unexpected death of Prince, towards the attitude that maybe social media pundits ought to take a break- to shut up about brands shutting up. Telling Minneapolis-based companies like General Mills, makers of Cheerios, how they should mark the passing of one of their hometwon icons- or whether they should do it at all- is now feeling foolish.

So all I will say after a week of observation is that it is time for “social media gurus” to stop bullying brands and do something more entertaining- shame and destroy each other- as long as it’s done in an entertaining manner. Have at it, guys and gals.

Besides, my friend Christopher Barger surpassed any thoughts I might have had- and certainly any word count I could have applied to it – in his worthwhile post, so go read that.

Besides, our anger should be focused at Mr. Rogers and Purple Panda for appropriating Prince’s signature color and flaunting it in the media, decades before His Actual Purpleness – right?
Purple_Panda

HBR is Too Important to be Left to Hacky Bloggers

The line above is not a reference to the quality of the article “Social Media Is Too Important to Be Left to the Marketing Department,” but certainly to the flippancy of the headline, which suggests that if something is important it should not be left in the slippery hands of marketing. Any marketer should be insulted by that inference, which is too bad because the article isn’t the kind of hacky hatchet job the title suggests and which I’d love to look down on, especially given the varying quality of posts on the Harvard Business Review‘s blog. It is, if espousing ideas that should long be familiar with any social media professional, well-reasoned and supported by examples, so have a read.

This Week in Things I Hate for No good Reason:

People using their Snapchat “Ghost” template profile pics on Facebook. Just stop it.

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No, really. Why on Facebook? Stop it.

Social Media Top 5: My Marketing Buzzwords are Better Than Yours

Image Credit: Alice on Flickr
Image Credit: Alice on Flickr

Image Credit: “swot” by Alice on Flickr

My Buzzword-Based Definition of Marketing is Better than Your Buzzword-Based Definition of Marketing

Everything the tech world says about marketing is wrong

First: “Everything xxx is wrong” is Internetspeak for “Fight me.”

Second: Yes, there are a lot of people in marketing who didn’t study marketing. Thank God for that.

That said: point taken that basing everything around content marketing and “inbound marketing” is a terrible idea and pundits who say so should be shunned, even if their name rhymes with Beth Bodin, but to say they “don’t exist” because they don’t fit in with your old-school definitions is silly. They exist. OK, “inbound marketing” is a cynical branded buzzword invented by Hubspot, but they did a good job of defining it and why it might be important (a much better job than they have ever done at explaining what the company actually sells, but ).

The author goes out of his way to denigrate content marketing as not marketing (well, that was my reading):

“Content marketers” are doing nothing different from what creative teams have always done.

Careful, there- “creatives” remain a species in need of Darwinist disruption, particularly in advertising, in only to breed out cleverness for cleverness’ sake.

That marketers should know the basics is obvious, though it comes dangerously close to drawing the conclusion that a marketing degree is the path. We know that schools tend to be three or more years behind in adopting modern shifts (PR curricula took at least that long to adopt social media, with few exceptions). The trick is to accept the new ideas and place them where they belong in marketing strategies- which this article attempts to do- but be open to redefine what the mix does and which emerging channels are more important than, if not displacing, traditional modes.

Last: as much as I hate buzzwords, let’s not get into dismissing them if there is an idea they represent (even “inbound marketing,” though feel free to call it something different if the term recalls the horror of awkward corporate musical YouTube videos). After all: what are “marketing mix,” “the Four P’s” and “SWOT Analysis” but buzzwords coined to try to simplify some of the core aspects of marketing?

Content marketing? In its place, and the best practitioners know it’s merely part of a larger strategy. Those who don’t didn’t earn such wordy bombast.

Get on my lawn.

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We Got Our Own Damn Site

First, let’s ignore the fact that The Economist is using a Kanye gif. I’d like to pretend that didn’t happen.  That said, this is an interesting use of Medium – to discuss the features of a web site redesign, and more importantly, to explain why economist.com is necessary, and viable, in a world of proliferating off-domain content platforms. This is now my favorite argument in favor of owning your stuff.

 

Post-app? But I Just Got Comfortable with “App!” or, Marky Zuck’s Every Flavour Bots

I’m sharing this largely because the headline made me chuckle: “Facebook Believes Messenger Will Anchor a Post-App Internet.” Leave it to Wired to be future-thinking. I’m not ready for post-app. It took me a while to be comfortable with the quality, stability and speed of apps on mobile to finally favor them over mobile web versions. Now the mobile web- or, more precisely, the mobile-friendly web- works even better – so do we need a new platform?

We do, if bots are to catch on. Facebook has announced that Messenger will rely heavily on chatbots. As my former colleague Christopher Barger points out, bots are great for big brands to scale response, and to do it where are people are (for now), Facebook. I’d prefer the buzz of the announcement to die down before seeing if this is the next big thing, and I worry that poorly-tuned bots will turn into spam or worse crimes of the kind Twitter Direct Message devotees could only dream of committing.

 

Student Athletes Being Dumb on Social Media

Student athletes are often encouraged to be on Twitter- I have seen it up close with my son and his teammates: it’s a great place to interact with the local high school sports reporters, as well as sharing information about games et al. We also see pro athletes are on Twitter more often than not, as well as Facebook, Instagram, and the rest. It’s clear that young athletes could use more training about how to conduct themselves online, as another group of people monitoring the web is the coaches.

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(H/T Mel Webster)

 

This week in Private Personal Data Collection Fun Apps

Hey, Boston sports fans, how far do you live form Fenway Park, home of the Red Sox? Enter your info at http://feetfromhome.com and find out? Actually, don’t. I don’t mind the occasional app that asks for info in exchange for some value, but this one- I can’t believe smart people entered their info into this database of unknown origin.

Social Media Top 5: Cancer Comms, A Life Disrupted, & Blab to Bomb(?)

Image Credit: Norbert Gálfi on Flickr

For Immediate Release Podcast: Cancer, Communications and Other Fun Stuff

FIR #29: Communications and Cancer

For years, I have been a fan of the For Immediate Release podcast, hosted by Shel Holtz and (for most of its run) Neville Hobson. I was lucky enough to appear on the show now and again, and even to co-host it, and always considered the FIR community to be one of the richest social media communities to which I have belonged.

In the program’s current incarnation, I have been honored that Shel has asked me to be a panelist on a regular, rotating basis. This week, I joined friends Mark Story and Jennifer Stauss. Tying us together for this episode was our varying involvement with cancer and communications. Mark is social media lead at the National Cancer Institute (Cancer.gov), and Jennifer led the initiatives WTF (Where’s the Funding for) Lung Cancer, and SMAC (Sock Monkeys Against Cancer).

Out of my depth, I at least can claim to be a participant in cancer fundraisers, as I ride annually in the Pan-Mass Challenge (to which you can donate at http://bit.ly/pmcdoug – as always, thank you!).

Here’s me riding the PMC  last summer with Nomo, Jennifer’s lead  SMAC sock monkey:

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Anyway, please have a listen to the podcast, as we discuss how organizations can and do coordinate efforts for awareness, research and treatment; we also talked about the AP Style Guide’s “lowercasing” of internet and web (AP Style Guide, guardian against Oxford Comma overuse, can do no wrong!), and the release of Dan Lyons’ book about his experience working at Hubspot, among other things.

Speaking of That Book…

I haven’t read Disrupted yet, though it is in my Kindle queue. While I have several very good friends at Hubspot, I found Lyons’ hiring there to be a potentially odd fit- a young, excitable culture embracing a middle aged, sharply-cynical writer best known as the voice of Fake Steve Jobs? I recall one incident that confirmed my suspicions, which Dan also recalled in a LinkedIn post about age discrimination in the tech industry.

I like Dan’s writing- that’s why I’m reading it, and no amount of snippy, biased reviews or happy-face counter-marketing can stop me from turning the virtual pages.

That said, good luck to both “sides” in all endeavors.

Image Credit: Norbert Gálfi on Flickr

Image Credit: Norbert Gálfi on Flickr

Blab to Bomb?

I really like Blab as a livestreaming service. So does the author of this blog post, Nathan Hague. Blab is a great tool for conducting online panels and conversations, and in the eyes of many who have tried it they found it easier to use and more reliable than, say, Google Hangouts. What Hague tries to point out is that these free tools have costs, and as they scale in minutes and users, those costs can pile up. I didn’t check his math, but even if he is wrong- and I’m not sure about some of the multiplication in there- he is pointing out the (potential) downside of startups that rely on venture funding to get them through growth, but without any whiff of a revenue model. We’ve been through it over and over since the first Internet bubble. Is there a plan for these companies or is it more convenient to forget history and hope for a few winners before the new Web (sorry, web) economy crashes like the old?

Star Wars or Star Trek? Get it Straight or Stay Out of It

I love futuristic tech. I refuse to make fun of Virtual Reality apps, even though being grumpy out it should be right up my alley; it just feels like a technology whose time, to some extent, has come to shine for practical and fun use on a larger scale than had been possible.

However- when promoting such technology, it is wise to get your geek lingo straight; for example, this video Futurism posted on Facebook touts a really cool piece of technology, saying the app “allows you to virtually teleport anywhere in the world –Star Wars style.”

My first instinct was to check the comments to see how quickly the “Star TREK not Star Wars” comments came rushing in, and I was not disappointed.

#nerdfail – although, perhaps the split infinitive à la “To go boldly where no man has gone before’  was a defiant, knowing wink. (nah)

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Forbes- On Brand, as Usual

It’s easy to gripe about Forbes – like the Harvard Business Review blog – diluting its formidable brand by letting lots of people write for the Forbes Contributor Network. However, there are many excellent writers there as well (including, naturally, some clients), so the looser editorial standards mean less the end of journalism and more that readers are responsible for sifting the gold from the sand.

Still, I was amused and somewhat horrified to find that there is a columnist on Forbes- Forbes!- who dedicates server space to play-by-play of events like Wrestlemania 32.

WWE is big business, but this sort of posting seems a little off-brand, even for this new era. Or am I just oversensitive?

At least he did the job, delivering a link to the content I was looking for – Shane McMahon’s insane 20-foot jump from the top of the cage during the Hell in a Cell match. Though he eventually lost to The Undertaker, who knew he had it in him?

 

 

 

Social Media Top 5: Retiring TweetDeck, Anchor Audio & Curating Gods

Image credit: Shawn Campbell on Flickr

I’m a bit late with my weekly writing, as I spent extra time this weekend cursing university creative writing departments for unleashing a generation of narcissistic bores on the movie-loving online public (if my son compared a film like “Batman v Superman” to “Glengarry Glen Ross” in an essay he would have no privileges for a month). Back to my own nonsense:

Image credit: Shawn Campbell on Flickr

Image credit: Shawn Campbell on Flickr

Twitter retiring TweetDeck for Windows

Since I started working at Stone Temple Consulting in 2014, I have been back using PCs. One thing i have relied on heavily for social media use is Tweetdeck, the Twitter management console Twitter has owned for a few years now. Specifically, it has been a convenient way to keep my personal/professional use of twitter separate from any client-related account management- where I would use a paid tool, and log in to Twitter directly on the Web to double-check posts and analytics. That last part is germane to how my heart sank a little on hearing the news that Twitter is retiring Tweetdeck as a separate application and forcing you to log in to Tweetdeck via the web. From their announcement:

You’ll no longer need to log in to TweetDeck separately. Now, when you move from TweetDeck to Twitter websites, or from these websites to TweetDeck, you’ll be automatically logged in — making it even easier to move between the tools you use daily.

This means if I log in to Tweetdeck, that is how I log in to Twitter itself, removing a layer of separation from personal accounts and client accounts, a potentially dangerous predicament. Prediction: more people who manage Twitter for employers and brands will be prone to Tweeting to the wrong accounts. At least our “Social Media Screwups” decks will have fresh material.

Anchor- Utterli fascinating?

I haven’t heard a ton of buzz about this – thank the heavens – but was intrigued to see bits of news cross my feeds about a new app called Anchor.

According to the web site, Anchor:

…makes it easy to broadcast short audio clips to a global audience in seconds. Your listeners can talk back, sparking instant group conversations that were never before possible.

“Never before possible” is nothing more than marketing fluff, and probably less than that (read: bold untruth), as anyone who used the deceased app Utterli can tell you. However, the TechCrunch article has interesting quotes from public radio station WNYC’s social media director about how they might use it to involve listeners; this brings to mind the factor of timing that Utterli did not have in its favor, as far as having markets outside of the “let’s engage!” kum-bay-yah social media crowd is concerned.

I’m interested- or will be – Anchor is iOS only at this writing, so I will frown vigorously at anyone who declares it the Next Big Thing before it’s available to all major OS’s.

Twitter Stickers?

Speaking of not-the-next-big-thing: sure, why not. I won’t use Twitter stickers, but there’s no reason to scorn experimentation (though I dare anyone to call it the “next big thing.” I dare ya).

Image Credit: Quesh on Flickr

Image Credit: Quesh on Flickr

End of Websites?

NONSENSE…BUT- this article does at least bring up, convincingly, the idea that not everybody needs a web site. Does an athlete need one? Maybe not. However, one good example does not make a trend, so this article is simply another example of someone reaching too far to make a point that doesn’t need to be made. Most companies- and a lot of people- will always want to come back to their own “owned” (to the extent you own something for which you pay hosting fees, pay designers and coders, and borrow or buy software) platforms – their web sites. As slick and useful and social as many platforms get, the “end of websites as we know them” is not upon us.

This is Simple: Curation is Necessary, and the Curators Will be Seen as Gods. 

My colleague Mark Traphagen hipped me to this article on how Spotify’s wonderful new(ish) “Discover Weekly” feature is more than a discover tool; it is, in my words, a focused discovery tool. We don’t need access to new content, we need ways to prioritize what we find, and what deserves our attention. Access to the world means we are not force-fed a narrow slice of popular culture, but now it means we do need tools (and people) to tell us which part of the “long tail” to ride. Discover Weekly give guidance by analyzing what you listen to, and pulling additional music based on the playlists of others who listen to the same music (I am oversimplifying this, for sure). Then, it delivers you a concise weekly playlist, instead of a word of music from which you could never pick a starting point. You still have the means to dive down any rabbit holes should you want to, but the curators are here to tell us what to do, and we should welcome the help. I do.