My Top 5: Gone-gle+, I’m on a List, and Astroweeding
Google+, We Hardly Knew (What To Do With) Ye That disturbance in the Force you felt last week was the sound of thousands (millions?) of dormant Google+ accounts crying out, then falling forever silent. Google+, as of April 2, is no more. Yes, some of us mocked Google+ on its launch, but we tried it […]
My Top 5: Yes, MySpace Still Exists (oh, wait…)
Whoops MySpace For how many years have I and several other industry colleagues stressed the importance of owning your content, and that storing them on someone else’s platform isn’t good enough? Now we hear the MySpace has accidentally deleted all content prior to 2016. I’ll wait while you go make jokes about how MySpace is irrelevant […]
My Top 5: Time for Tiktok, Dark Mode, and…Influencers?
Time for TikTok? I don’t typically get over-excited about new social platforms, but I do check them out when I can. Thanks to a prod from Shel Holtz of the “For Immediate Release” podcast, I took a closer look at TikTok then I might have this early on? Below I expand on some thoughts I […]
My Top 5: Pandora Stories Can Reward Creativity, and Thoughts on Ending Loyalty
I am back with my marketing and PR Top 5, which this time around is 3 (sorry, no refunds): Another “Stories” Feature? But Wait, I Have Thoughts About Pandora Stories Whenever a social media app launches a “Stories” app, I make a nasty face and, while checking them out, wonder why generally these features can’t […]
My Top 5: Tumblr Clamps Down on (Sex) Fun, How Dare LinkedIn Try to Be Interesting, and Quitting Social Media
My weekly thoughts on communications, marketing and social media, published weakly. Why You No Blog? Nobody actually asks me this, but it’s time for me to exercise my blogging muscles again. Aside from focusing on learning and serving clients rather than trying to spend time writing about my industry, I have indulged my online addiction […]
My Top 5: How to Prepare for April Fool’s Day, Blockchain Spam, Snapchat Never Learns
April Fool’s Is Just Around the Co… Wait, No. Some brands and marketers just can’t wait to do some sort of gee-whiz fun prank online on April Fool’s Day. Too many do it without regard to whether it fits their brand image or not (ahem, GOP). Others just do something that is not funny and […]
The Real Solution for the Oxford Comma (and Revisiting Owning Your Stuff)
Oxford Commas Are Rarely Necessary There is no argument more fun on the Internet than a grammar argument. People dig in their heels, refuse to budge, and in the end none of it matters. As if to compound the meaninglessness, most professional writers, at any given moment, are one client or new job away from […]
My Top 5: Nothing to Worry About
This past week has brought some news from around social media and digital marketing, but I don’t think we need to wrry (too much)… Embedding Tweets is Copyright Infringement!!!! Don’t Worry… A recent court ruling said that embedding Tweets (or even some links) can be considered copyright infringement. That sounds frightening- can I be sued […]
My Top 5: Insta-Posting, Bot-tunes, Career Medi-ocracy, Cut-and-Paste THIS
Businesses Can Now Post Incessantly on Instagram This is not the most exciting story, but it is the most relevant to people operating social media accounts day-to-day; Instagram’s API now allows third-party tools like Sprout Social and Hootsuite to post directly to the platform. It has long been a frustration of social media managers who […]
My Top 5: Hustle This, List That & Whither Contributor Networks?
Hustle This! There has been a culture (or cult) of “hustle” in the entrepreneurial space that I find about as exhausting as an 80-hour work week. I am truly happy to see a lot of backlash to that “work is life/nothing else matters” philosophy from people I respect. Hard work is admirable, and most of […]