My Top 5: Pandora Stories Can Reward Creativity, and Thoughts on Ending Loyalty
I am back with my marketing and PR Top 5, which this time around is 3 (sorry, no refunds): Another “Stories” Feature? But Wait, I Have Thoughts About Pandora Stories Whenever a social media app launches a “Stories” app, I make a nasty face and, while checking them out, wonder why generally these features can’t […]
My Top 5: How to Prepare for April Fool’s Day, Blockchain Spam, Snapchat Never Learns
April Fool’s Is Just Around the Co… Wait, No. Some brands and marketers just can’t wait to do some sort of gee-whiz fun prank online on April Fool’s Day. Too many do it without regard to whether it fits their brand image or not (ahem, GOP). Others just do something that is not funny and […]
The Real Solution for the Oxford Comma (and Revisiting Owning Your Stuff)
Oxford Commas Are Rarely Necessary There is no argument more fun on the Internet than a grammar argument. People dig in their heels, refuse to budge, and in the end none of it matters. As if to compound the meaninglessness, most professional writers, at any given moment, are one client or new job away from […]
My Top 5: Nothing to Worry About
This past week has brought some news from around social media and digital marketing, but I don’t think we need to wrry (too much)… Embedding Tweets is Copyright Infringement!!!! Don’t Worry… A recent court ruling said that embedding Tweets (or even some links) can be considered copyright infringement. That sounds frightening- can I be sued […]
My Top 5: Insta-Posting, Bot-tunes, Career Medi-ocracy, Cut-and-Paste THIS
Businesses Can Now Post Incessantly on Instagram This is not the most exciting story, but it is the most relevant to people operating social media accounts day-to-day; Instagram’s API now allows third-party tools like Sprout Social and Hootsuite to post directly to the platform. It has long been a frustration of social media managers who […]
My Top 5: Hustle This, List That & Whither Contributor Networks?
Hustle This! There has been a culture (or cult) of “hustle” in the entrepreneurial space that I find about as exhausting as an 80-hour work week. I am truly happy to see a lot of backlash to that “work is life/nothing else matters” philosophy from people I respect. Hard work is admirable, and most of […]
My Top 5: Stop Saying Twitter is Dead or Get Out of the Way (Plus Some Facebook Stuff)
Stop Telling Me Twitter is Dead Cruising social media posts by others in the industry, I sense a more frequent rash of “I don’t get value from Twitter” and “Twitter is dead” posts. Great! If you don’t get anything out of Twitter, then get out of the way. That doesn’t mean it is dead. I […]
My Top 5: Article Payola, Dilly or No Dilly, #metoo Salute
I have long neglected this space, what so many more fascinating things to read and worry about in the world over the last several months. I figured it was time to clear out a few cobwebs. Not coincidentally, I discuss some of these topics with Shel Holtz and Ike Pigott on the most recent episode […]
My Top 5: Zillow Goes to Hell, Meek(er) Rebuttal, Influencer Self-Policing, Kill Uber?
McMansion Hell, Zillow and Intellectual Property This past week, I have seen passionate posts online about the issue of the (very funny) McMansion Hell site being served with a Cease & Desist (and threatened lawsuit) by Zillow over using images without permission. First things, first- Zillow dropped the threats in exchange for MMH’s agreement to…well, […]
My Top 5: Disclosure Moves Forward, Thanks to Instagram and More…
Instagram Wants You to Label Your Garbage (well, Your Sponsored Posts) What would it take for me to dust off my blog after some well earned rest (aka “neglect”)? Some good news from the world of social media disclosure, of course! Instagram is introducing “sponsored post” labels. To someone who has often harped on the lack of […]