Archive for the ‘rant’ Category
A New Mission for the Assistant Senior Patrol Leaders of Social Media
Tuesday, December 14th, 2010When I was in Boy Scouts as a teen, serving as Assistant Senior Patrol Leader or some sort of youthful post of authority, I had a moment that made me step back. Teaching a younger Scout to tie knots, I got him to learn the bowline (not the easiest one, but ...
Can You Have Thought Leadership Without Thought?
Monday, November 15th, 2010[caption id="" align="alignright" width="350" caption="Flickr photo by litherland"][/caption] Having worked in PR for more than a dozen years, one of the unkillable buzz-phrases has been "thought leader." For PR clients, it's a simplified expression for being known for more than self-promotional reasons. rather than shilling your product or company (there is always a ...
Pay for Twitter? Of Course!
Tuesday, November 9th, 2010Back in early 2008, I participated in a Social Media Breakfast in Boston about Twitter. Actually, the title was half tongue-in-cheek, half serious: "How Twitter Changed My Life." One of the questions the audience asked me and my fellow panel members (Laura Fitton, Scott Monty and Jim Storer), was "Would ...
Social Media Top 5: Goodbye, D*****bags
Friday, November 20th, 2009BusinessWeek Editorial Layoffs; Just...Sad Let's pretend that Bloomberg has a master plan for a leaner, stronger, BusinessWeek after buying the troubled magazine recently. They probably do, right? It still boggled the mind to see the parade of high-profile pink slips given out this week: Stephen Baker, Heather Green, Jon Fine, Robert Hof, etc. (the RaceTalk* ...
Social Media Top 5: I Am Smart and Handsome and My Cat is Adorable
Friday, August 28th, 2009Well, It's official- Social Media is For Narcissists. That's according to a study called The Narcissism Epidemic: Living in the Age of Entitlement produced by San Diego State University and Youth Pulse. As far as I can tell, the study is some sort of knock on Genreation Y being self-centered. ...
PR Dead? Kill Dumb PR
Friday, May 29th, 2009First, thanks to Shel Holtz for writing more extensively on this: http://bit.ly/shelsys. The "PR Is Dead" meme ironically lives quite heartily, but this article by Fuat Kircaali, founder of Sys-Con Media and a new service called Ulitzer, goes straight to the self-parody pile. While Shel's post fairly outlines the possible benefits ...
Two Sides of Customer Service
Thursday, January 22nd, 2009How far should a company go to keep its customers? It actually doesn't take very much. Take Comcast for instance. all they have to do is listen and nip problems before they become big. Comcast's presence on Twitter is already well-known, but I became the latest to benefit from their ...
Social Media Top 5: “Concentrate” (Not a New Year’s Post)
Friday, January 2nd, 2009I promised with heart crossed, swore up and down, and insisted to the edge of embarrassment that I would not do one of those "year end" posts, where I either list my "best blog posts of 2008" (you don't care), make "predictions for 2009" (as if I- or anyone else ...
PodCamp Boston 3: “Smart Social Media Marketing”
Monday, July 21st, 2008For PodCamp Boston 3, I was fortunate to be invited to sit on a panel with crayon's Greg Verdino, Morpheus Media's Adam Broitman (pictured below, with me, as a make-good for leaving him out of my "Bald Marketing Bloggers" post), and ooVoo's Philip Robertson, titled "Smart Social Media Marketing. ...
