Archive for the ‘Public Relations’ Category
Saturday, February 21st, 2009
Press Releases From a Journalist's POV
Daryl James, a former newspaper professional, lays out some very simple tips on what should go into a news release to get an editor's or reporter's attention. Some of them are beyond common sense, but always worth repeating. Setting aside the fact that the ...
Posted in Movies, politics, Public Relations, social media, Social Media Top 5 | 4 Comments »
Friday, February 6th, 2009
Twestival: I had been hearing quite a bit about Charity:Water over the last few months, from a semi-mysterious mailed invitation to a New York fundraiser party in December (I got thrown off by the lack of social media context) to my good friend Laura Fitton's fundraising via TipJoy and Twitter. ...
Posted in Public Relations, social media, Social Media Top 5 | No Comments »
Saturday, January 31st, 2009
What Really Needs to Change? How about journalists making themselves the story (and for the purposes of this column, Michael Arrington of TechCrunch is a journalist)? Dating back to my time in journalism, it has always irked me when journalists make themselves part of the story. I want a ...
Posted in Public Relations, social media, Social Media Top 5 | 9 Comments »
Friday, January 23rd, 2009
Has Obama broken a social media promise? - I have been very skeptical of the idea that President Obama's will be a "social media" administration. Federal government seems to me the last fortress against transparency and interactivity- at least where it comes to adopting new methods- not to mention there ...
Posted in Public Relations, social media, Social Media Top 5 | 4 Comments »
Thursday, January 15th, 2009
Do taglines matter? They're supposed to convey the company or product meaning in a snappy few words. But do the audiences care?
Forrester Research's Jeremiah Owyang (http://web-strategist.com/blog) has done something fun on this topic: he set up a quiz (the quix has since been closed) inviting people to identify ...
Posted in music, Public Relations, Uncategorized, Video | 31 Comments »
Tuesday, December 23rd, 2008
Last night I took part in a chat among journalists, bloggers & PR flacks, called "journchat." For summaries of these Monday talks, use Twitter Search for"journchat" or go to http://journchat.info/. There was too much to follow, but one discussion I took part in was one about PR relationships with journalists.
I ...
Posted in Public Relations | 4 Comments »
Saturday, December 6th, 2008
Goodbye Pownce, We Hardly Knew Ye - Remember when people were begging and scrambling for beta invitations to Pownce? As a hardcore Twitter user, I did appreciate the differences that the Pownce service presented: threaded conversation, the ability to share small files. But the core application was still quick, short ...
Posted in politics, Public Relations, social media, Social Media Top 5 | 2 Comments »
Friday, November 21st, 2008
If you can't beat 'em, join 'em - and make 'em laugh until they buy your stuff. More entertainment companies should follow this "treat your customers with respect and trust your product" direction. The Monty Python Troupe have put a number of popular television and movie clips up on YouTube ...
Posted in Public Relations, social media, Social Media Top 5 | 2 Comments »
Wednesday, November 19th, 2008
Let's forget about the fact that Dan Lyons is apparently retiring his personal blog, "The Real Dan Lyons."
Let's forget that Newsweek apparently made him take down his post about his frustration with the Yahoo! PR people and what they said about CEO Jerry Yang (not) stepping down prior to it ...
Posted in Public Relations | 7 Comments »
Friday, October 31st, 2008
12/17/08 UPDATE: With Michael Arrington at TechCrunch deciding not to honor embargoes anymore, I have been bringing up this example as how a good embargo can work-- and why.
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This week, I had the pleasure of working with my team at SHIFT Communications and our client, The Christian Science Monitor, to ...
Posted in Public Relations | 5 Comments »
