Archive for the ‘Public Relations’ Category

Social Media Top (Five): How to Get Traffic Without Really Trying

Sunday, July 12th, 2009

How to Get Blog Traffic Without Really Trying: I often refer to this blog- along with my other social media ventures- as a lab. I want to see what works, what people like, what gets you to read, respond and interact. Lately, I have had three instances that showed working methods ...

Social Media Top 5: Social CRM Paparazzi, Leaning on Young PR Pros, and Fighting the Elements

Friday, June 26th, 2009

Rockstars of Social CRM- in Pictures!: I blogged about my side impressions from this event early in the week, but Warren Sukernik put together these entertaining slides that give the perspective of someone who joined the event via Webinar: Rockstars of Social CRMView more documents from Warren Sukernek. Are We Setting Up ...

Social Media Top 5: Social Media’s Dead- No, It’s a Clique- No, It’s a Jelly Donut

Saturday, June 20th, 2009

Social Media is Dead (?) Geoff Livingston wrote the salacious phrase in the title to his recent blog post explaining why he was discontinuing his involvement in the Blog Potomac events. The gist I took from the post was that social media is no longer a shiny new tool, the province ...

Social Media Top 5: Brian Solis Gives Me a Headache, Twitter Chat Advice, & Outside the Echo

Saturday, May 30th, 2009

Getting Out of the Echo Chamber: My good friend Kyle Flaherty blogged recently about getting out of the social media "echo chamber," and the resultant decrease in his activity blogging and on Twitter. There has been a lot of talk about taking social media out of the "echo chamber" so everyone ...

PR Dead? Kill Dumb PR

Friday, May 29th, 2009

First, thanks to Shel Holtz for writing more extensively on this: http://bit.ly/shelsys. The "PR Is Dead" meme ironically lives quite heartily, but this article by Fuat Kircaali, founder of Sys-Con Media and a new service called Ulitzer, goes straight to the self-parody pile. While Shel's post fairly outlines the possible benefits ...

Social Media Top 5: PodCamp Boston, WSJ Social Media Rules are Cool, Martha Analyzes Twitter

Friday, May 15th, 2009

Podcamp Boston 4 is Coming, August 8-9: I'm a little disappointed that I have a partial conflict on the 8th (it's family, so I'm not exactly sad about it), but I plan to be around as much as possible outside of that. I have had some involvement in PodCamp Boston ...

Of Tea Parties and Muddled Messaging

Thursday, April 16th, 2009

The April 15 Tax Day tea parties were a great example of grass roots, viral organization to move thousands of people (whether you believe the reported attendance or not) to do something. But here's the problem; what were they doing? In PR, we counsel clients to have consistent messages that ...

Social Media Top 5: Spock, Caucasians and Cockroaches

Friday, April 10th, 2009

Star Trek Screening Was Social Media Marketing? Well, it's not just the Twitter reaction, which helped and becomes more and more valuable as Twitter gains steam. But the Word of Mouth value among a passionate affinity group (Trekkers!) and a jaw-dropping stunt (switch a beloved movie, Star Trek II, and ...

Social Media Top Five: SXSW Edition (or Not), and Happy Birthday Internet!

Friday, March 13th, 2009

It's South by Southwest Interactive this weekend, since everybody's attention span is shortened by imbibing in too much, um, Internet knowledge, I will keep things short this week. ******** First, a SXSW Twitter Break (all Twitter breaks are actual Tweets), to give you a taste of the great thoughts being flung across ...

Social Media Top 5; Rocky Mountain Low, Loic’s Nuclear Option, and What Beats Who

Sunday, March 1st, 2009

A Newspaper Goes Dark, with Dignity (?): The Rocky Mountain News produced its last edition Friday, after the sudden announcement that it would do so after the Scripps company was unable to find a buyer. Is this the beginning of the real end for print newspapers? I'll defer to true ...