Pan-Mass Challenge Training & Fundraising Update; Getting There, But Still Need Your Help

Together, we are doing a small but significant part to find a cure for cancer. Please consider sponsoring me- at any amount- in the 30th annual Pan-Mass Challenge, an incredible 2-day journey through the Bay state the first weekend in August. You may donate at http://pmc.org/DH0159.

Well, here we are in June. This is the month in which both fundraising and training kick into high gear. As I write this on June 11, my training mates and I have already done two 50-milers and a number of back-to-back rides. The video below is from a 43-mile ride on May 31. You’ll notice at the end (if you make it that far) that I suddenly realize that we’re about to enter June and there’s no turning back. I also have realized that I am in pretty good shape; I am feeling better physically after each ride, but I also know that I need to put in more miles to be truly ready for the Pan-Mass Challenge come August 1.

It is also the beginning of fundraising crunch time. I have been pleasantly surprised that I have kept ahead of last year’s pace, event though my minimum is $800 more than last year. However, the pace of donations picked up quickly last year, and in order to keep pace I need to continue to ask for your help.

Currently, my generous sponsors have me just under the half-way mark: $2,005 towards my $4,200 goal. Are those of you who have yet to join ready to help? Do I dare dream of reaching the PMC’s “Heavy Hitter” status by raising $6,000?

I cannot do it without your help. As you have seen on this blog, a number of fascinating people from all parts of my life have contributed to the PMC’s fight against cancer. Every dollar I raise goes directly to the Dana Farber Cancer Institute. Will you please join? MY fundraising page is at http://pmc.org/DH0159.

Pan-Mass Challenge Training; May 31, 2009 from Doug Haslam on Vimeo.

Note: the quality of videos might change for the better sson. I have replaced my Flip Ultra camera with the new Flip Ultra HD. I am looking forward to seeing how it works out.

Uttercast: Pan-Mass Challenge Update

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The Pan-Mass Challenge isn’t until August, and my bike remains neglected in my dark, not exactly photogenic basement, but I already have a couple of things to report:

1) Within 310 days of registering, I had already raised $150$225 from you generous folks! A great first step towards my goal of $4,200. To donate and help fight cancer, please go to: http://www.pmc.org/…fts/DH0159

2) I was flattered to have my recent blog post on "Why I Ride" featured via a link in the official PMC blog! http://panmasschallenge.wordpress.com/…nt-to-pmc/

3) My Facebook group nearly doubled in membership. My, Facebook has grown. If you belong to the group, watch there for more updates (and begging).

I’m looking forward to a great season- thanks all for your support!

Mobile post sent by DougH using Utterlireply-count Replies.  mp3

Uttercast: Do Taglines Matter?

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Do taglines matter? They’re supposed to convey the company or product meaning in a snappy few words. But do the audiences care?

Forrester Research’s Jeremiah Owyang (http://web-strategist.com/blog) has done something fun on this topic: he set up a quiz (the quix has since been closed) inviting people to identify the companies in the social media community platforms market by their taglines.

Even though I am involved in this space and know a number of the players personally, I am embarrassed to say I only knew one tagline off the bat.

Why even admit that? Because I am beginning to wonder if taglines even matter. Perhaps Jeremiah is making the same point.

Do you think taglines are working? What makes an effective tagline? Have it your way- tell me what you think.

Note on the picture: Marvel Comics’ taglines for their titles tended to become the titles themselves: "Uncanny X-Men,"."Amazing Spiderman," etc. That’s why these taglines work.

Mobile post sent by DougH using Utterlireply-count Replies.  mp3

Update: Jeremiah has already called out my post. I guess I’ll find out how embarrassed I should be.

Blog readers: I am riding the Pan-Mass Challenge this summer, a 2-day bicycle trek across Massachusetts to raise money for the Jimmy Fund in support of cancer research. Will you join the generous folks who have sponsored my ride? Click any part of this message to go to my fundraising page– and thank you!

Quality and Standards: How much for that video?

SMB8 Golidlocks & the Three Video Cameras

At Social Media Breakfast 8 in Cambridge, Mass. on June 24, the topic was video, and some innovative ways people are using video. Of particular interest to me were Ben Grossman and Emily Belyea’s presentation of their www.talktorunningman.com project at Emerson College, and Rob Lane’s explanation of how Overlay.tv
makes video more interactive by allowing you to “overlay” comments, links and other material on it.

Another topic I saw coming was the divide between cheap and easy production vs. professional, expensive production. First, Jeff Glasson of Perkett PR explained that you can produce decent video using equipment costing less than $1,000. His camera is in the middle of the photo above. Video pro Larry Lawfer of YourStorys understandably took a different tack, urging people to adhere to a high standard of quality, and not just rely on cheaply-produced Fl

Summer of Love, 40 years on: Will we do it again?

My thoughts on this are not completely formed, but I am throwing this out there to see what comments I get.

In today’s Sunday New York Times Arts section was a huge story on the Summer of Love— 1967 (login required). The article outlined how reenactments and celebrations will largely be of the top-down variety, in opposition to how we think of that summer.

Let’s forget for a second that the eclipsing event of 1967 was the release of the astonishing “Sgt. Pepper’s Lonely Hearts Club Band,”a release by one of the most experimental pop bands of our time, The Beatles– but still, a pop band on a major label. I think of the Summer of Love not only as free-wheeling Hippie culture, but of underground art bubbling to the surface of mass popular culture. This perhaps is epitomized by the Monterey Pop festival of 1967, organized by a combinations of San Francisco artists, like the members of the Mamas and the Papas, and more established Los Angeles-based music industry veterans.

Getting away from the nostalgia and events that will undoubtedly be force-fed to us by major media interests, how can the spirit of 1967 be revived? The seeds of something can be seen in the social media movement. There are several factors that can make this a possibility:

  • Media produced by the people, akin to underground artists and culture-mongers, gaining enough juice to sway some attention
  • Independent musicians and other artists, championed by many social media content producers. Think podsafe music, officially labeled so or otherwise.
  • A touch of big-media organization, — think Podshow, maybe. Is there established-media integration that would play into a social media eruption.

Throw in the parallel of an unpopular war if you want. The above are some ingredients to make an Internet-age Summer of Love. It does not have to be all about Peace and Love. It doesn’t even have to be in the summer, or in 2007. These are really some scattered thoughts that came out of reading one article in an MSM newspaper. I would be curious what people think of the parallels.

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