My Top 5: Insta-Posting, Bot-tunes, Career Medi-ocracy, Cut-and-Paste THIS

Businesses Can Now Post Incessantly on Instagram

This is not the most exciting story, but it is the most relevant to people operating social media accounts day-to-day; Instagram’s API now allows third-party tools like Sprout Social and Hootsuite to post directly to the platform. It has long been a frustration of social media managers who had to separate posting on the popular network, so that’s good. Does it mean we’ll see a spate of over-posting by too-excited brands with easier acess? Have you noticed anything?

The Real Reason We Developed Neural Networks

It’s not to learn, it’s to amuse. If I were forced to go to Coachella, I would look forward to “Automute”:

Career Advice: Don’t Do This

I would never do this- a former Googler name Steve Yegge recently quit and left a long screed about why his now-former company is no good, and not innovating. Sometimes we want to burn bridges. Might I suggest merely leaving a few banana peels and hoping the right people slip on them?

Kudos to the pro-level trolling from Buzzfeed, and some good meta-trolling.

I have left companies and been left at times, and have never felt tempted to trash any of these companies on my way out the door. Well, ok, tempted, sure, but it’s career stupidity to act on it. People move around, and move into positions to help you, unless you — well, unless they have reason not to.

A final note. The screed was posted on Medium, which helpfully informs readers how long a post will take to get through. This one was estimated at 19 minutes. That is not “Medium” to me. TL/DR, a the kids say.

Cut and Paste THIS

My favorite social media meme of the last week or so has been the hysteria over Facebook’s newsfeed changes, and people spreading “warnings” as a cut-and-paste post to spread, helpfully, to all your friends. USA Today covered it here. 

It should come as no surprise to anyone that reaction to my passive-aggressive parody was…predictable:

You get four this time; it’s been a long week.

A long three weeks. My blog, my schedule.

My Top 5: Hustle This, List That & Whither Contributor Networks?

Image Credit: George Kelly

Hustle This!

There has been a culture (or cult) of “hustle” in the entrepreneurial space that I find about as exhausting as an 80-hour work week. I am truly happy to see a lot of backlash to that “work is life/nothing else matters” philosophy from people I respect. Hard work is admirable, and most of us do it, but “Leaders” who preach hustle above all else are people I never want to work for. Further, the word “hustle” connotes something a con artist would do; perhaps with the second dollar you earn through such hard work, you should buy a thesaurus.

I don’t know John Doherty, but fell across this article that sums up my thinking well. On Twitter, I  called him my “spirit vegetable.”

From now on, this is the only hustle I want to hear about:

Marketing Guru Lists- Clickbait is Alive and Well

I’m not going to call out the person or the list, but I was very amused to see a sponsored post on Facebok last week touting a particular “Marketing Guru’s” (my word) inclusion on a list of a Well Known Magazine’s “Top 100 speakers” list. Let’s tick off what made my BS detector go off:

  • Top 100 speakers? I can’t think of 100 speakers in any industry that would make me want to but their business
  • The list was published on the web site of a respected business magazine- but it is not hard to spot that it was posted by a member of the contributors network, not the proper editorial staff of the magazine. It was just some guy out there creating clickbait, a practice I find abominable.
  • This “guru” included along the list (along with one of his colleagues!) went to the trouble to spend money to promote the post on Facebook. My goodness…
  • Emabarrassing all around, but I suppose some people fall for the dumbest online tricks (there are still people that swear by marketing by direct message on Twitter; if you do that to me, I will block and report you as a spammer)

But all such lists die embarrassing deaths and go away, don’t they?

Image Credit: Bart Heird

HuffPo Contributor Network Going Away

Speaking of “contributor networks,” a big one is going away: Huffington Post has announced it is dropping its free contributor platform.  I have mixed feelings as a content marketer: on the one hand, the networks are a great source of contributed content from expert sources around the world in all industries, and they can be great vehicles for spreading expertise that contributes to reputation and SEO for the writer, while at their best enriching readers and making the sites more attractive.

At their worst, they are vehicles for terrible content written by shameless self-promoters. HuffPo making this change is interesting because they were more known for making this a cornerstone of their publishing strategy than, say, Forbes, Inc. and The Harvard Business Review, which have more to lose from a brand erosion perspective with their programs.

I’m not getting into the complaints from writers about not getting paid. Perhaps HuffPo took advantage of free labor vs paying professionals, but that is not the way a lot of us viewed these programs.

I wonder if other contributor networks, like the ones, mentioned above, will fall

Wait- This is Real?

Spike TV Twitter Account Jokes About TNA Wrestling in Unorthodox PR Stunt

Stories about fired social media managers taking advantage of the fact the company forgot to revoke access to Twitter or Facebook are legion (I had one such opportunity and took the high road, only noting with a laugh that it took six months for a former employer to revoke my credentials). The Spike TV Tweets were funny at first (note: after reading them again, maybe not so funny), but all the air came out of the bag when we realized it was a publicity stunt tied to Spike’s rebranding. I don’t know, maybe it was OK. I suppose a brand you are killing is a fine place to experiment with less chance it will backfire.

Facebook Asks Users to rank News sites for trustworthiness

I wonder what could go wrong with this: Facebook is weighing user ratings heavily into judging what news sites are “trustworthy.”

To be fair, it appears Facebook is using extensive surveys to try to rank news sites before judging which ones are promoted more and which ones hidden, but my gag reflex reminds me that the gullibility and warped judgment of the average Facebook user is partly what got us into the “Fake News” mess in the first place. I remain wary, but we’ll see.


My Top 5: Stop Saying Twitter is Dead or Get Out of the Way (Plus Some Facebook Stuff)

“Get Out of the Way” Image Credit: Oiluj Samall Zeid on Flickr

Stop Telling Me Twitter is Dead

Cruising social media posts by others in the industry, I sense a more frequent rash of “I don’t get value from Twitter” and “Twitter is dead” posts. Great! If you don’t get anything out of Twitter, then get out of the way. That doesn’t mean it is dead. I have seen Twitter thrive, even expand, in the case of municipalities finding it the easiest way to get out information, for local-level reporting to interact with the community (high school sports remains a very active hotspot for Twitter use), and other similar uses. Is Twitter not what we thought it would be, ideally, when it launched? Whatever that ideal was, probably not. I should add that my feelings have nothing to do with Twitter’s success as a businessseeking profits, but unless the service actually goes away, it doesn’t matter, at least not for now.

So let social media gurus declare Twitter is dead, and ignore it at their own peril as s0-called masters of media.

My New Favorite Twitter Feature

Back when Twitter launched “Moments,” I thought they had something that would keep me going back. They never got me to use it habitually, as compelling as the content is as a news skimmer, but oh well. Another new feature that has really got my attention, however, is threads. While the Social Media Cassandras are declaring Twitter “Dead,” I’m Reading Some of the Best Tweetstorms. A great example is University of New Hampshire (go Wildcats!) journalism professor Seth Abramson’s frequent rants about the legal stories surrounding our current, erm, unusual White House administration. An example (click through to read them all):

Granted, I don’t know if and how Twitter is monetizing this, but it glues me to Twitter more than anything else has in ten years.

The Watchers are Watching You Watch

As someone who as actively been a jobseeker at times over the last 20 years, I can appreciate the level of attention hiring managers pay to the people who apply. Any excuse to thin the field of applicants is valid. On that note, I caught this reminder recently from my friend Rachel Happe that employers can notice a lack of basic effort to do research for a potential job:

I would assume that a positive effort will be similarly noticed.

Evil Marketing Genius Hacks Dept:

A customer service request (with Google Store- I actually talked to a CSR rep from Google!) led me to check my email spam folder. I didn’t find what I was looking for (don’t worry Google Store soved my issue!), but I did find an email marketing guru’s email marketing newsletter there. As I had been on my New Year’s unsubscribe jag, that led me to think:

Bold new strategy? I just found it amusing. And no, I’m not telling you who the marketing genius whose emails get spam-filtered is, as I stand by my passive-aggressive manifesto.

Image Credit: Johannes Ahlmann on Flickr

Questions for Facebook on the Newsfeed Changes

I may be burying the most important digital marketing story of the month, but that’s your reward for reading this far; Facebook has created an uproar with Mark Zuckerberg’s announcement of changes to the newsfeed that will further emphasize personal content over Pages (many of which are run by companies). Rather than trying to interpret what will happen and prescribe actions – aside from “don’t panic and keep putting out good content for now” – I have a few questions for facebook

  • Is this part of the need to combat the spread of fake news? If so, this story in The New York Times is not encouraging: if the trials in other countries are part of this announced effort, then it’s possible the effect will be people seeing more “fake news,” not less. I would love to think that’s a priority, but I’m not convinced now. Are they fighting “fake news” on the share level or on the publish level? Hmmm.
  • What will be the threshold for shared Page content making it into Newsfeeds? That seems to be unclear. That’s the main thing brands should be asking, rather than “how can I force my crap content down people’s throats?” We can hope Facebook can outline an agenda for brand best practices (and yes, it will include how paid content works, we’re used to that by now), but we may be forced, again, to rely on what we see actually working for us.
  • What happens to stuff I want to share on my personal account? I don’t think that’s clear yet. I don’t even know how many people care. But if it changes, I look forward to the howls of protest from users.

Those are my barely-informed questions, which are far better than the barely-informed opinions we’re going to be enduring on other marketing blogs.

2017 Pan-Mass Challenge Fundraising Review

Every year after the deadlines end and the results are public, I like to have a look at my personal fundraising efforts for the Pan-Mass Challenge, an annual 2-day bike ride across Massachusetts that raises money for the Dana-Farber Cancer Institute and the Jimmy Fund.

This year was special, as it was my 10th time doing the ride. Why do I keep doing it? For one thing, I keep hearing stories about people fighting cancer successfully with the help of modern research- something this event contributes to directly. For another, I still am surrounded by the memories of family and friends who have passed from cancer or still suffer from it, so know there is still more work to do to defeat the disease. If I can help even a little bit by doing one of my favorite physical activities, then so be it.

This year, the PMC broke its own record by raising $51 million in donations – incredible. For my part I pledged to raise $10,000 for my 10th ride – more than I had ever raised, but I thought it was worth the effort. So…how did it go?

A New Record

With a lot of late donations, I surged past $10,000, to a total of $11,850 – not coincidentally, a total that brought with it the honor of being a “Top 10%” of fundraisers, as one friend gave a deadline-beating amount expressly to get me there.

Also of note: this year’s efforts brought my 10-year total to $79,161.98:


One last thing about the money- average donations went up; one large factor being people’s response to my bigger goal, though a good economy never hurts. Most significantly, this year’s average was more than $100, more than 30% above last year’s previous high mark:


How Many People Donated?

I am fond of saying that I am just riding a bike and that it’s the easy part. Though it is work to ask people over several months to donate, I maintain that the hardest work is parting with money for a cause to help others. As always, thank you so much for your donations! Once again. well over 100 people pitched in, a number that has crept up slightly the last three years, but has largely stayed even the last five years.

I am also, remarkably, relying more every year on the same people who return year after year to support the cause. This year 89% of supporters were repeat donors, with most of the new folks coming from the office (thanks, Stone Templers!)


One final piece of data: I have relied more and more on the later months, June through August, to raise money. It takes a little pressure off me to remember that the closer to the event, the better the response, so I don’t need to send too much effort (or social capital) asking for money in the earlier months.

(That said, I have signed up for my 11th ride, and anyone can feel free to get in early at my fundraising page!)


I cannot do this without the generosity of my friends- but I know that those of you who donate do so knowing that 100% of your money goes straight to the cause (unlike a number of other charities).

Thank you, and I hope for another successful ride in 2018!

My Top 5: Article Payola, Dilly or No Dilly, #metoo Salute

I have long neglected this space, what so many more fascinating things to read and worry about in the world over the last several months. I figured it was time to clear out a few cobwebs.

Not coincidentally, I discuss some of these topics with Shel Holtz and Ike Pigott on the most recent episode of the For Immediate Release podcast:

Image Credit: Mario Klingemann on Flickr

“Expose” on Paid Placement in Contributed Articles

Jon Christian of The Outline has written what I’ll call an “expose” of paid placements in contributor networks, such as the popular Forbes and Huffington Post. I put the word in quotes because I can’t imagine many people familiar with the networks and contributed content in general are surprised (I suppose I am dad-joke obligated to say “Shocked, shocked!”) that there is pay-for-play going on, but it is illuminating to see some concrete examples. In short, some writers are offering to mention brands in their articles for a price- or are asking journalists to mention them in articles for payment.

My observations:

  • We often complain about the decline of ethics in journalism, but some journalists mentioned in the piece have their ethics firmly intact, at least when it comes to payola.
  • There has been a lot of complaining over the years about sites like HuffPo not paying their writers, but many writers actually do it for the exposure, for themselves or for their companies- and of course there is a valid SEO component, in which Google sees high-quality (not promotional) articles on relevant subjects as signals that the author (or more specifically their company) is an expert and should rank higher for the relevant terms. My point in bringing this up is that the “free content” economy is not about finding ways to get paid, but about raising the profile to get in front of those who will pay. That leave “pay for play” tactics to the unscrupulous weasels.
  • Companies running “pay for play” schemes are not new. I don’t personally see the “pay to get mentioned” schemed myself, but many times over the years I have come into contact with companies that have networks of bloggers, writing for pay. There is a line between paying someone to write for you and enabling a network to churn out content, at which point you lose control over where you place it and how high the quality will be. And firms offering these blogger networks (like Blogdash, mentioned in the article, can find themselves in hot water with Google if they lean too hard on quasi- or un-ethical tactics.

Dilly Dilly Trademark Owners do not Dilly Dally – nor are they Dully-Dully – in delivering Cease and Desist

How often have you seen Big Bad Corporation come down on Small, Bootstrapping Startup over trademark protection with legal cease and desist letters and more? I always recall such a “Cease and Destroy” campaign from Apple on companies such as one-time client Podcast Ready as typical, where a company is overzealous protecting intellectual properties in ways that are pretty much proscribed by the USPTO.

That was my initial reaction when I heard about Anheuser Busch protecting it’s Bud Light”Dilly Dilly” ad campaign trademark against a small brewery in Minnesota, Modist, which launched a limited release Dilly Dilly IPA. However, it turns out the response by the corporate giant was a little more creative than that:

That moment when Bud Light sends you a cease and desist for your #dillydilly release… via a scroll… written in olde english… read by an actual medieval person.. and then sends you to the Minnesota Super Bowl 2018.

Posted by Modist Brewing Company on Friday, December 1, 2017


That was fun; and when you consider Modist was clearly infringing on the trademark and knew it, all parties took an expected, boring, sometimes nasty exchange into something fun. As Ike Pigott pointed out on FIR, there seemed to be a hint of collusion – that the whole thing was a setup, not just two brands taking advantage of this collision – but I’m not entirely sure about that. I’m just going to enjoy it.


#metoo Moment Hits the Community

One of the many stories that has taken my attention from writing for myself has been the outing of so many popular and powerful figures as having committed various forms of sexual harassment and assault. I don’t have much to add to the conversation, except to applaud those who have come out, enabling others who felt shamed or coerced into silence, or simply feared speaking out, to now do so.

I do, however, feel compelled to point out and applaud my good friend Laura Fitton; she saw five anonymous accusers point to someone who had harassed her- and decided to step forth and tell her story to bolster those who were afraid or unable to name themselves. It’s a brave thing to do and the type of thing that, more importantly, will encourage others to come forward and (we can only hope) stop this behavior.

We are going to see more and more of these stories come out, as decades of incidents are being unpacked at once. I call it the Great Cleansing. It’s what we do after this settles down is what will count for us. I won’t ask you “what are you doing about it” because you don’t owe that answer to anyone (nor do I owe it, and I will not presume to tell anyone else how to approach this), but I know we are all thinking about how this can – and should- make things better (and how we can) when the dust clears.

Three stories is enough; I’m out of shape.

My Top 5: Zillow Goes to Hell, Meek(er) Rebuttal, Influencer Self-Policing, Kill Uber?

Photo Credit: Daniel Lobo on Flickr

McMansion Hell, Zillow and Intellectual Property

This past week, I have seen passionate posts online about the issue of the (very funny) McMansion Hell  site being served with a Cease & Desist (and threatened lawsuit) by Zillow over using images without permission. First things, first-  Zillow dropped the threats in exchange for MMH’s agreement to…well, Cease & Desist using Zillow’s photos in future posts.

The reasons I didn’t get worked up into a “Big Bad Company Threatens Little Blogger” lather over this were many:

  • The threats seemed severe, but it is not the first time I have seen a company reacting severely to protect intellectual property. As we saw by the outcome, the C&D was the ask- I can’t imagine the appetite for anyone to go to court over this.
  • Was MMH’s use of the photos fair use? Hard to say (and I’m not a lawyer. If you are, comment below). Parody tends to be protected speech, but does that mean you can take anyone’s photos for any parodic intent (meaning: MMH wasn’t making fun of Zillow here. But he, there’s an idea…)
  • I am not 100% clear on Zillow’s ownership of the images in the first place. Bad would be if they steal the photos in the first place, but that’s unlikely. More likely is that they use photos from other sources through licensing and partnership agreements- that may limit re-use.
  • My recent interactions with a Hollywood production company has given me a renewed respect for the lengths most media properties go to to make sure they have the rights to materials before using them.

I should repeat that what I read in the update is that Zillow got MMH to agree to stop using the photos. Sounds to me like Zillow was in the right here. Still, McMansion Hell is damn funny. You should go there for a laugh when they put the site back up.

*doublechecks Creative Commons licensing for images used in this post*

I Always Knew What Bugged Me About the New Cult of Mary Meeker- Now You Can, Too

For the last several years, Mary Meeker of Kleiner Perkins Caufield Byers has presented an Internet Trends report that is as exhaustive and well-sourced as it is eye-gougingly ugly (it remains my greatest argument against subjecting people to PowerPoint if there is a better option). Witness this year’s:

I tend not to join the salivating packs of tech-savvy marketers in sharing this for several reasons:

  • It’s what I do, which is not sharing things that everybody else is already sharing
  • I ain’t got time for that
  • I have a long memory of the Internet bubble bursting and those who suffered relatively little for it (more in a second)

That all said, “exhaustive” is not merely “exhausting,” but also well-sourced and full of useful information. However, going back to that last bullet, I remember Mary Meeker being one of the folks caught up in pumping Internet stocks that later cratered. OK, most of the stocks did, but people seem to have short memories; I still, when I hear her name, think first not of the trends report, but of the reviled Internet bubble cheerleader.

Leave it to my detail-oriented friend, Tom Webster, to find something in the Internet Trends Report that links the Mary Meeker I remember to the one who has been reborn from the ashes of many destroyed stock portfolios as a visionary. Tom noticed that many of the attributed sources, at least this year, are for Kleiner clients or other, to use a harsh term, compromised points of view. That’s not to say the information is bad, or that disclosure doesn’t exist somewhere in the 355(!!!) slides, but it does behoove us all, as the responsible audience, to  consider the source of what you are reading, and adjust your outlook for potential bias.

Is Mary Meeker’s much-praised report a mere cover for client cheerleading? That would be hard to say. Alway be aware is all I am saying (or let Tom do the digging for us- thanks, Tom)

Photo Credit: Adam Purves on Flickr

Influencer Marketing Council

Speaking of disclosures: hey, there’s an Influencer Marketing Council! It’s got big brands in it and it is no doubt spurned by a recent, more visible(ish) enforcement of online disclosure by the FTC. Will be interested to see where this goes.

Meanwhile, Instagram Ads Still Not Disclosed

I suspect “ignoring” disclosure rules will become a little less common, if only because we are noticing (and noting) the ignorance more. Is that a sound theory? I think so. I write too much about disclosure for my own taste, so that’s enough for now.

Image Credit: Thomas Hawk on Flickr

Delete Uber? Shut it Down? It’s Complicated

I have tended to stay away from the “#DeleteUber” activism merely because if I refused to do business with any company run by jerks, I would probably have to live in a cave (plus, I may not have had some of the jobs on my resume – heyooooo! #justkidding, former bosses). Also, I wouldn’t watch sports events put on by the NCAA, the NFL or FIFA, just to name a few other organizations with troubling background. That’s not enough not to have concern about any of those organizations, but we all decide where to draw the line for ourselves.

While the failings of Uber’s leadership are well-documented- from the abuses of privacy (or threatened abuses), to using technology to bamboozle regulators, to the seeming opportunism during the travel ban cab strike to the more disconcerting unearthing of the sexist “bro culture” torn open by a former female employee’s write- there are plenty of places to stop, say “enough!” and move on.  I didn’t even get to the point that the no-benefits “gig economy” that has Uber playing poster-child, as well as concerns about driver background checks and the like. In fact, looking at that list, I feel a little shallow at not having joined the #deleteuber movement. Should I? Still, I stop short of boycott for reasons above, right or wrong.

A somewhat baffling call to Uber to “delete your company” is this article from the Harvard Business Review blog (side note: bonus points for this article being an actual HBR post from an actual HBR person, rather than one of the “HBR Yourself” articles where you have to fend for yourself in determining quality). Short version of the article: Uber’s business model (as well as Lyft’s) is based on an illegal premise. Point taken that regulation of cars and drivers is a huge point of concern, and that a lack of quality control can result in some dire consequences. That’s the point of regulatory fights in cities like Austin, and we’ll probably see more compromise from ride-sharing companies in these cases, not less.

The reason I shrug my shoulders at the “shut them down” solution while acknowledging the validity of many of the reason is the reason Uber and Lyft exist in the first place: the taxi system in most cities is broken. The expansiveness of medallions creates an indentured servant (or part-time, dare I say “gig” economy) throughout, and some companies are simply corrupt (is this Boston scenario played out in other cities? Your mileage may vary). This brings me back to the “is the alternative better? Maybe we insist on improvements in the already-better option” argument.

Judging a company. especially when placing its business and services against a larger industry backdrop, is complicated. That’s why I don’t #deleteuber.


My Top 5: Disclosure Moves Forward, Thanks to Instagram and More…

Instagram Wants You to Label Your Garbage (well, Your Sponsored Posts)

Image Credit: Jason Tester Guerilla Future on Flickr

What would it take for me to dust off my blog after some well earned rest (aka “neglect”)? Some good news from the world of social media disclosure, of course! Instagram is introducing “sponsored post” labels. To someone who has often harped on the lack of disclosure in social media, even by those of us who ought to know better, this is welcome news. My thoughts on this:

  • I never thought of the idea that the social platform itself could put in an easy disclosure device. Not sure why; I never heard anyone else say it out loud either, though I assume some people have.
  • Instagram is as good a platform as any to try this out, as they have rampant undisclosed sponsored posts as much as – perhaps more than – anyone else.
  • I wonder if Instagram parent Facebook would implement such a thing. They should, but I suspect they would rather put energy into getting brands to pay Facebook for ads rather than accommodate someone else’s commercial transaction. I suspect a helpful push from the FTC would help some of these other platforms implement something similar, should it prove to be successful.
  • Read the post; there is disagreement over whether this is adequate or not. Maybe the geotag real estate isn’t the best part; maybe it’s great. I think it’s worth trying as it is better than the big fat nothing that a lot of brands and influencers do.
  • Bottom line: the easier it is to include the disclosure, the more people will do it.

FTC More Active on Disclosure Than I Thought

The previously-linked post about disclosure is old news, but in digging it up for reference here, I also found something interesting relating to the particular example in the post. It turns out that while I and others assumed the FTC would not have the agency bandwidth to pursue every questionable campaign, they were looking at things like the Team Lumia events in Boston in 2014. This letter shows that there were extenuating circumstances that prevented enforcement, but it does validate the concerns that I felt at the time, and brought up despite my hesitance to shine a light on a campaign in which a number of the participants were friends.

..and it does suggest that the FTC has been paying more attention for longer than I ever assumed.

While I’m At It, Some #$%& From the Archives

A couple of months ago, I saw this post titles “Why We Love Marketers Who Curse.” Speak for yourself. Cursing, especially in a professional marketing environment, is more often than not a lazy (and in my opinion failed) attempt to appear hip. Stop it. And stop glorifying it, jackasses (sorry).

One exception is Josh Bernoff’s excellent blog and book Writing Without Bullshit. I had my reservations about the title, but the content is excellent and backs up the branding. So there.

Bad Advice For Careers as Well

OK, this article actually has good advice. However, I am not buying into the idea that cover letters are dead. As with anything being declared “dead,” that’s just a lame attention-getter that predisposes me to hate the article rather than appreciate the decent advice. Read the tips on personalizing your CV and decide for yourself.

Ageism is Getting Old and Should Hit the Road

Finally, kudos to my friend Mark Story for his part in the growing chorus decrying ageism in hiring practices in tech, marketing and other industries. His latest post underlines points by another champion of the cause, Dan Lyons. It’s worth a read and worth paying attention to.


My Top 5: All The Stupid Things Must Die

A note to start: I am no longer calling this “Social Media Top 5.” I stopped doing social media exclusively a couple of years ago, and not sure I ever used social as a strict guideline for choosing topics. Plus, it’s all about me, so now it’s “My Top 5.” Other than that, this post is the same old crap.

Image Credit: Steve Johnson on Flickr

Die, Content Marketing! Die! Die! Die!

I finally found something almost as obnoxious and useless as making up meaningless buzzwords for things that don’t need new names or don’t actually exist (*cough* content shock *cough*); saying buzzwords that have come into common usage  need to “die.” Saying such a thing is simply link-bait (oh wait is that a buzzword?) and a grab for attention. Saying that a phrase like “content marketing” needs to die makes no sense to me, outside of the aforementioned cry for attention. Still, I think this post is meant at least partly tongue-in-cheek and worth a read.

As much as I like to make fun of dumb buzzwords, if they mean something (or you can define what you mean by them), they are useful. Content marketing, like it or hate it, covers a broad swath of practices which can have meaning if you define your services. If you are just using the term to be trendy, anyone doing their homework will not hire you; if they do hire you, they get what they deserve (if not what they paid for).

Don’t fight buzzwords; fight empty meaning. It’s not always the same thing.

Twitter Still Not Dead Yet

I know that Twitter’s financials tend to the grim side, and that lazy online marketers find it easy to just say Twitter is dead and irrelevant, but I tend to be more of an optimist. If the 2016 election and current presidential administration have proved nothing else, it’s that for better or worse people pay attention to Twitter. Perhaps it’s not a true social network anymore, and relevance and abuse are problems that need to be addressed more forcefully (I was encouraged by this algorithm tweaking aimed at lessening the effect of bots on reply threads), but it is an easy way to post snippets of information and media- “Moments,” to borrow a phrase that is also a cool Twitter feature that the company would be smart to do more to force us to use.

If Twitter dies, it will not be because it is irrelevant; it’s still a great tool. It will be because the company fails to take advantage of what it does do well.

Meanwhile, legitimate or not I will continue to follow @RoguePOTUSStaff, as well as much of the of-the-moment news coverage from the (not fake) mainstream media.

Snapchat is Dead- Dead, I Say! You Don’t Say… (I Didn’t Say That)

Concerns about governance and business priority changes when a company goes public are legitimate. That does not mean we should assume a company is dead. There are so many questions about Snapchat before even getting to that one. For example, parents have not embraced Snapchat to the extent that their children have run screaming to a new network. Before that happens, I can’t even be certain Snapchat is even close to peaking.

Well, that analysis is as thorough as assuming death by IPO.

Why Snapchat is Dead

UnDead: They Miiiiigghhht be Baaaackk…

One of my early “social media” hobbies was participating in the “Television Without Pity” forums, discussing  and snarking on my favorite TV shows. after a sale to Bravo (and NBC Universal), the site eventially got watered down and later shuttered, as I lamented a few years ago:

Life Without Television Without Pity

Now comes word that the site (and Tubey) is coming back. In what form, and will I love it? I am eager to find out.

(HT to my friend Marti Lawrence)

I Would Be Ok With This Death

People creating images quoting themselves is something I find egotistical and abhorrent. I understand people are trying to sell “though leadership” and books and probably (ugh) speaking slots, but I go by the “nickname” rule: never do it for yourself, but be good enough that other people do it for you. I’m not going to link to examples because I don’t (usually) like to call people out.

Social Media Top 5: Politics on Facebook, LinkedIn Advertising & Cheap Tablets Are All Great

UPDATE: I had originally planned to write thoughts on how our new President’s use of Twitter as his outlet for kneejerk infantile rage showed both the possibilities and extreme downside to the platform (that I still use, by the way), but I’ll just let this story about some of the National Parks and NASA accounts doing their own rogue Tweeting stand on its own.

Politics on Facebook: Here to Stay

Throughout the presidential campaign, through the election, and into the transition and the (in my opinion) surreal if not unexpected start tot the new administration, there has been a constant buzz from some social media quarters (largely Facebook): a desire to get away from politics, for people being nice.


It’s not that we shouldn’t be nice to each other, or at least more tolerant of differences: however, we all have the power to shape what we see and engage in on social media.

I'm sick and tired of people being sick and tired of politics on Facebook.

Posted by Doug Haslam on Tuesday, January 17, 2017

More to the point: it’s clear that politics are here to stay: emotions are heightened, opinions are sharpened, and policies are at stake. Nothing is going away. Thinking as a marketer who works with brands on social media, the real issue is: is there a lower or higher bar for making political opinions known on Facebook when you may also be associated with a brand? Can we separate the association of personal brand from that of employers and clients? As someone who has commented on politics much more this year than in the past, I say we need to trust the ability of people to make those distinctions while still being more clear in drawing those lines. How we frame our commentary, and how we make use of social media (perhaps redrawing privacy garden walls, for instance), are things we have to consider if we want to say anything at all. I say it can be done. At times, issues are too important to be silent as an individual because we don’t want it to reflect on a larger brand.

Or, we can post goat videos. Goats are great.

Image credit: CAPTION6 on Flickr

LinkedIn Advertising

Every time news leaks that a social media is selling data to advertisers, people freak out. So it was last week when LinkedIn said it would be doing so. Freak out if you want, but I am more sanguine; LinkedIn is selling anonymous data, and if it’s done right we get better ads or more targeted services. If they do it wrong we get annoyed a little. If there is a data rupture of personal info getting out, that’s a different story, but it’s also not the design. So chill folks, if this helps Linkedin be more profitable then that’s probably a good thing.

Side note: I saw a friend, I forget who, wonder if anyone actually uses LinkedIn. My answer, and that of several others, was that it has become the default currency in careers these days. It hasn’t replaced the traditional resume but it is the substitute more and more often. It remains valuable, and LinkedIn will do well to keep it that way (I should add that I am a paid premium member).

Also of note: for this marketing data initiative, LinkedIn is using DataSift, which was last brought to my mind when Twitter cut them off in 2015:

Twitter Cuts Off DataSift To Step Up Its Own Big Data Business

Speaking of Ads…

I don’t blog about gadgets much, but I came to a decision point recently; my trusty but aging Google Nexus 7 tablet would need replacing at some point, and an accidental (I swear) toss down the stairs hastened my need. The problem is that the tablet market has been moribund: I have no interest in iPads, and only a few decent current models exist now. None of them are cheap, and I question how much I need them over the features of my very good phone.

I settled for a Kindle Fire HD 8. Why? Because the main thing I needed it for was the slightly larger screen to read (via Kindle App as well as the publication apps that were also available on this Android-based but Kindle-app environment) and to watch videos. There are times when good enough works in the gadget world, especially when taking tablets off my data plan means the device pays for itself. Plus, there are still some things that I don’t need a full-powered laptop to do.

If the tablet manufacturers can’t or don’t want to up their game, then “good enough”will reign and we will distribute our computing use in other ways- which is OK, I guess. It also means the early “tablets will replace our laptops completely” crowd was dead wrong, and I am not at all surprised.

Do you use tablets? What kind? Is it something that for you is fading away or do you want something new and exciting to use?

Social Media Top 5: Funny Brands, Old News IN COLOR!, SEO Humor & The Year of Mobile

I have taken my sweet time since my last post. Yeah, Happy Holidays to you, too. However, this post is brought to you IN LIVING COLOR:

To Feed or Not to Feed the Trolls

This one is from today (as I write this), but don’t get too excited:

My friend Scott Monty brought my attention to Wendy’s recent Twitter responses to a troll questioning their claims of never using frozen meat. I’m as eager as anyone to applaud a brand having fun on Twitter (or Facebook, or wherever- but we all know Twitter is where it’s at), but how and when is it worth spending the time and energy? Follow the thread at the AdWeek link, but here is the “awesome” tweet (#sickburn):

Setting aside whether or not snark is appropriate at all for a brand, I particularly love it when brands tweak each other (more please, and professional sports teams seem to lead the way there), but when advising clients on social media, “Don’t Feed the Trolls” is one of our wisest and favorite pieces of advice. Even with no apparent harm done here, is it good practice? I snark, you decide.

However, I will concede AdWeek’s claim of “2017’s Best Tweet So Far,” since it’s January 3.

Old News, Part 1: Why Your New Platform is Not the Next Big Thing

Sometime in December, I heard some of my smarter social media guru-esque friends discover House Party, a group video chat app. Cool idea, I’ll admit; though the concept is not new, the application for social media has not really gotten any glue. Of course, seemingly the instant many guru thumbs pressed “Enter” on their “Next Big Thing” post, Facebook came out with their own version of the feature, right there where everybody already is.

Houseparty, you got Periscoped! Maybe. Points for launching on Android as well as iPhone.

Old News, Part II: Facebook Gets Ugly Color
Let us all celebrate simple things, devoid of meaning but for their basic pleasing qualities. This, Facebook’s feature letting you add a color background to a short post, is so silly, and so cool, I can’t even make fun of it (or can I?).

I can!

I finally tried it. Maddeningly, I could only do it on mobile. But that’s fine. I guess. I couldn’t bring myself to use an actual colorful color in my sample.

Here is my color background. On mobile. Meh.

Posted by Doug Haslam on Tuesday, January 3, 2017

As for the feature itself? It’s…fine. Do you like it? I probably won’t use it, unlike the


feature, which is forced on us, in ways I don’t actually mind. So Facebook, force me too use the colors and I will neutrally embrace them.

Old News, Part III: Search Fail

Maybe this post I saw in December could rank for “lazy sports column” if I get enough links to it here:

Insta-Graham: If you don’t read this Bills-Browns recap, then you will regret it forever

Have a look: I’m pretty sure that’s not how search works, but maybe sports fans will enjoy your SEO humor, Mr. Sports Columnist (spoiler alert: very unlikely).

Old News Part IV: Evernote and Privacy

Yeah, we’ve all moved on from this one. I have nothing new to add. So…

2017 Predictions (Hint: It Will be the Year of Mobile- Again!)

It’s always the Year of Mobile! Let’s take a walk down memory lane: