Pan-Mass Challenge Heroes #15: Steve Sherlock

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research.

I have just $1,300 left to raise as I write this, but I can’t get there without help from more people like these Heroes. Please considering joining them by donating any amount to http://pmc.org/DH0159.

Phot credit: C.C. Chapman

Photo credit: C.C. Chapman

Steve Sherlock

Steve is simply one of the nicest guys I have met in my association with Podcamp Boston. If you go to one of the events, he is the guy in the tri-corner hat, and one of the few people doing a lot of the work but not getting recognized nearly enough for it. If it weren’t for people like Steve, a lot of things simply would not get done (though a lot of us would sure be talking a lot about it).

Steve has multiple blogs, but his main online hangout is Steve’s 2 Cents (http://steves2cents.blogspot.com/), where he is currently writing about his current job search efforts, sharing the tips and tricks of using social media to find the next position.

More from Steve:

– Why did you sponsor me in the Pan-Mass Challenge?

I appreciate your participation in this worthy cause and want to help.

– How did you first hear about the Pan-Mass Challenge?

I heard about it several years ago from one rider who I met at Fidelity with whom I also shared a passion for soccer. Over the years, I have found a number of other friends taking part and contribute to their efforts.

– Are you giving in the name or memory of someone you know who has had cancer?

Not to any one individual. Unfortunately, I have too many to chose from. I lost my mother and her mother many years ago, and several members of the extended family have passed on with one of the variations of cancer.

– Name one interesting fact or story that makes you unique and interesting

The story behind the tri-corner hat is one conversation connecting New England’s heritage and learning events like PodCamp that can go one for sometime. I have written it up here http://stephensherlock.wikispaces.com/Social+Media+Student


Steve, thank you for sponsoring me. And thank you, everyone who has supported the Pan-Mass Challenge in any way. Please consider joining Steve Sherlock to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

Pan-Mass Challenge Heroes #14 – C.C. Chapman

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research.

I have just $1,400 left to raise as I write this, but I can’t get there without help from more people like these Heroes. Please considering joining them by donating any amount to http://pmc.org/DH0159.



I’m a Happy Digital Dad

Originally uploaded by CC Chapman


C.C. Chapman is a man who is always excited about something. His infectious enthusiasm is not some sort of bogus cheerleading, but a genuine storm of positive energy.

You can see that energy applied to his personal musings at www.cc-chapman.com, but also in his life as a marketer at Managing the Gray, a music lover at Accident Hash, and, best of all, a dad at www.digitaldads.com.

Having known C.C. since the first Podcamp conference in Boston in 2006, the cynical side of me has not been able to put a hate on the relentless positivity– because it’s not fake.

So, no surprise that C.C. is one of the many who have sponsored me in the PMC. More from C.C. himself:

– Why did you sponsor me in the Pan-Mass Challenge?

I always like to support friends in any way I can and I think that the Pan-Mass Challenge is a great fundraiser so it is a win win situation for me.

– How did you first hear about the Pan-Mass Challenge?

I don’t think you can live in New England without being aware of it. I don’t have a clue where I first heard about it, but every year I have friends involved in it.

– Are you giving in the name or memory of someone you know who has had cancer?

My family has been effected by cancer, but because it has happened to more then one person I did not do the donation as a tribute.

– Name one interesting fact or story that makes you unique and interesting

Few people know that I’m a published poet (note: including me. Now I know).


C.C., thank you for sponsoring me. And thank you, everyone who has supported the Pan-Mass Challenge in any way. Please consider joining C.C. Chapman to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

Pan-Mass Challenge Heroes #13: Larry Lawfer

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research.

I have just $1,800 left to raise, but I can’t get there without help from more people like these Heroes. Please considering joining them by donating any amount to http://pmc.org/DH0159.

Larry Lawfer

I have known Larry Lawfer, Founder and President of YourStorys (www.yourstorys.com) for over three years in the “new media” space. More than most, he has represented the bridge from the quality and professionalism standards of old media to the mass (as in the masses) publishing and distribution of media in this new age of inexpensive, easy-to-get tools.

In other words, “new media” doesn’t mean the sacrifice of standards, and Larry’s media work has carried the standards, um, standard. More on PMC sponsorship from Larry himself:

I sponsor people, and you in particular, because of your passion to help, your willingness to sacrifice your time and energy, and the underlying
desire to give back to those who give.

I have been sponsoring people since the PMC’s inception, one reason why I
couldn’t jump on board last year. Yes I hear over and over from you, and
over again. This is what we marketing people do, right? (Note: OK, I can be persistent sometimes)

I actually have donated in the name of a close friend’s mother. She was an
absolutely wonderful woman who fought to the end. Ride well, my friend.


Larry, thank you for sponsoring me. And thank you, everyone who has supported the Pan-Mass Challenge in any way. Please consider joining Larry to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

Pan-Mass Challenge Heroes #12: Adam Cohen

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research.

I have just $2,000 left to raise, but I can’t get there without help from more people like these Heroes. Please considering joining them by donating any amount to http://pmc.org/DH0159.

Adam Cohen (blog: http://adamhcohen.com ) is one of those members of the Boston social media scene who doesn’t merely show up, he contributes. He always has something to add, and he has organized a few meetups (or “Tweetups”) of his own. As one of my PMC sponsors, he does not limit his contributions to ideas and energy. I’ll let him speak for himself the rest of the way:

– Why did you sponsor me in the Pan-Mass Challenge?

I know folks who have done this ride in the past, and am familiar with the organization as a result. It’s a great cause and requires hard work – I sponsored Doug because he has been a great resource building community in the Boston area and sharing his thoughts and encouragement in social media. I thought this was an easy way to thank him for his own giving to the community.

– How did you first hear about the Pan-Mass Challenge?

I first heard of it through a client about 7 years ago, who rode for his son who had passed away.

– Are you giving in the name or memory of someone you know who has had cancer?

My grandmother, Shirley Platt, passed away from complications originating from cancer about 9 years ago, a few months before my oldest son was born. She was a 30+ year cancer survivor though – and an inspiration in many other ways. This cause hits home.

– Name one interesting fact or story that makes you unique and interesting.

The summer after I graduated from college, I went across the country with 2 friends over six weeks. We stole a cement lawn gnome and took it with us, taking pictures with us and the gnome everywhere we went. To this day I’m still waiting for the royalty checks from Travelocity.com. (Note: you may have to wait in line)

Speaking of photo pranks, Adam has been the subject of a Flickr meme ever since I discovered his name tag stuck to the floor at an event and took a photo of it. Here’s the latest:

From Social CRM Event- Adam Cohen Nametag meme lives!


Adam, thank you for sponsoring me. And thank you, everyone who has supported the Pan-Mass Challenge in any way. Please consider joining Adam to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

Photo credit: Jared Goralnick via Flickr.

Pan-Mass Challenge Heroes #11: Tom Lewis

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. Please considering joining them by donating any amount to http://pmc.org/DH0159.

tom-lewis

So far I have profiled PMC sponsors whom I know fairly well, either from childhood or professionally. Tom Lewis is more of an example of why I am using social media to raise money; so that people I barely know, or don’t know at all, might become part of this “heroes” network through their generous sponsorship. Tom blogs at http://tomdog.com, and is also launching a new venture called Needlemine. Here is what he had to say:

– Why did you sponsor me in the Pan-Mass Challenge?

I support the Pan-Mass Challenge and came across your Tweet by happy coincidence

– How did you first hear about the Pan-Mass Challenge?

I had heard about it several years ago when I was on the board of MassBike (a Massachusetts organization dedicated to cycling issues).

– Are you giving in the name or memory of someone you know who has had cancer?

In memory of my father-in-law Bill, my Uncle Chuck, and my Aunt JoAnn.

– Name one interesting fact or story that makes you unique and interesting

As someone who moved to Massachusetts from the year-round cycling state of California, it’s been wonderful to see cyclists involved in a cause as powerful as the Pan-Mass Challenge, an event that requires its own kind of year-round commitment. I hope to do it myself someday! (Note- I think some routes are still open– hint!)


Tom, thank you for sponsoring me. And thank you, everyone who has supported the Pan-Mass Challenge in any way. Please consider joining Tom to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

Pan-Mass Challenge Heroes #10: Ann Handley

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. Please considering joining them by donating any amount to http://pmc.org/DH0159.

Ann Handley is someone who I, as a public relations professional, have come across for years, going back to the Internet bubble and her days with ClickZ. Now, she spends her professional life as Chief Content Officer for MarketingProfs, a great resource for anyone touching on the marketing profession.

A year or more ago, we finally met at a local social media event, and found an interesting personal bond that I will let Ann describe below (let’s just say I sometimes call her “homegirl”).

Ann also keeps a great personal blog, Annarchy, which contains some very personal and extremely well-written posts. That blog is the reason I was particularly eager to get her answers to my questions once she became (for the second time!) a sponsor of my Pan-Mass Challenge ride. Here they are:

– Why did you sponsor me in the Pan-Mass Challenge?

The PMC raises money for cancer research and treatment, of course, which unfortunately is an issue near and dear to my heart. Cancer is so much a part of my family, it practically has a seat at Thanksgiving: Both of my parents died relatively young from various forms of lung cancer, when I was a teenager (my dad) and then post-college (my mother). Two of my aunts have struggled with breast cancer, and even I have had minor brushes with it.

When you grow up with cancer as part of your family, you can’t help but feel that it’s only a matter of time before you and others close to you will be similarly affected.

All that… plus, Doug and I grew up in the same neighborhood. And though we didn’t know each other — and only discovered our common roots decades later, when we met at an industry party, it nonetheless is a bond.


– How did you first hear about the Pan-Mass Challenge?

I’ve sponsored others, on and off, throughout the years. But it’s only recently that I’ve truly grokked the importance of PMC’s mission. Plus, I admire the dedication and commitment the riders make, especially those middle-aged folks (note: who you calling “middle-aged?”) who challenge themselves to do it, and by “it” I mean the ride itself, but also the hours of training through the cold and dark New England winter.

Being in my 40s, I know the physical part isn’t easy… I have to lie down after walking my dogs around the block. ; )

Can you imagine the kind of mental and physical dedication it takes to ride (165) miles over 2 days… even for someone as young and healthy and virile (note: [!]) as Doug? ; )

– Are you giving in the name or memory of someone you know who has had cancer ?

No one special. But at the same time, lots of people. In other words, there are many families like my own… our experience is far from unique. Sadly.


– Name one interesting fact or story that makes you unique and interesting.

Oh jeez…. I hate this question….

Well, I guess I’d say that I’m full of contradictions. I’m at once confident and insecure. I’m competent and unsure of my abilities. I’m intensely private, and I bare it all on my personal blog.

And fundamentally, I’m not very interesting… except when I am.


Ann, if you are one thing, you are interesting. Thank you for sponsoring me again. And thank you, everyone who has supported the Pan-Mass Challenge in any way. Please consider joining Ann to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

Pan-Mass Challenge Heroes #9: Mark Story

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. Please considering joining them by donating any amount to http://pmc.org/DH0159.

mstory
Mark Story is one of the great group of PR educators I have gotten to know through my social media ties. He teaches at Georgetown, blogs at www.intersectionofonlineandoffline.com, and has shown great caring in how he has shown his support for my PMC efforts.

More from Mark:

– Why did you sponsor me in the Pan-Mass Challenge?

You are undertaking a noble and wonderful cause and are pushing your healthy body to its limits while children with cancer fight their own heroic struggles with their frail bodies. In short, you are part of a group of people with health and good fortune lending some good karma to children who need it most. And I have participated on Jimmy Fund events in the past.


– Are you giving in the name or memory of someone you know who has had cancer?

Lauren Garger, a little girl whom I honored in a childhood cancer fundraising event last year. She is thankfully healthy for the moment.


– Name one interesting fact or story that makes you unique and interesting

I met Ross Perot once and am 5’7″ tall. But I am WAY taller than him.


Thank you, Mark! And thank you, everyone who has supported the Pan-Mass Challenge in any way. Here’s the link for you to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

Pan-Mass Challenge Heroes #8: John Wall

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. Please considering joining them by donating any amount to http://pmc.org/DH0159.

Best known as one-half of the Dean Martin and Jerry Lewis (I won’t say which one) of marketing podcasts (Marketing Over Coffee with co-host Christopher Penn), John Wall (left in photo) has been one of the earliest and most enthusiastic boosters of podcasting for business and for fun (“The M Show”).

PodCamp Boston 3

John also blogs regularly (enough) at Ronin Marketeer, a blog that has dropped wisdom to me through 1970s comic book nostalgia, and practical advice such as how to drink at events.

Some more direct, PMC-centered banter from John:

– Why did you sponsor me in the Pan-Mass Challenge?

About 3 years ago I decided to increase the amount of my income that I gave to charities. I doubled my donations over the first two years, but I’m keeping it flat this year because of the economy. As a result I’m always on the lookout for events to sponsor that my friends are involved in.

– How did you first hear about the Pan-Mass Challenge?

I first learned about the event more than 10 years ago when my friend David Jaye told me about it. He said that the PMC is just like the Boston Marathon – doing the event is not that impressive. Training for the event? That’s very impressive.

– Are you giving in the name or memory of someone you know who has had cancer?

I donate in memory of my mother, who we lost to Cancer and my Father, a survivor.


– Name one interesting fact or story that makes you unique and interesting

In 2002 I ran the Boston Marathon as a fund raiser for the Franciscan’s Hospital for Children. I finished, but didn’t do as well as I had hoped, and ended up having my appendix removed a couple weeks later.

Boston Marathon Team

They are having a 5k road race on June 14th, I’ll be there and would love some company.


Thank you, John! And thank you, everyone who has supported the Pan-Mass Challenge in any way. Here’s the link for you to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

Pan-Mass Challenge Heroes #7: Fran Berger

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. Please considering joining them by donating any amount to http://pmc.org/DH0159.

Though I have been using social media to raise money for the Pan-Mass Challenge, the people supporting me as sponsors have come from everywhere in my life. A person that has loomed very large in my life is Fran Berger, who served as my adviser at Emerson College in Boston, and just as important, as General Manager for student-run station WERS-FM, where I learned my original profession. For 18 years, Fran was teacher, mentor, counselor, den-mother, and a million other things to those of us who passed through WERS between 1980 and 1998.

My stint at WERS was marked by the development of my love for jazz music, the sharpening of my audio editing skills, and lessons in leadership as the station’s program director for a semester. My best memories were always hanging out in Fran’s office, where I ended up taking epic naps across from her desk during some of our “Live Music Week” fundraisers (I used to put my feet up on her desk- rude child- trapping her in her office while I snoozed), and where she once handed me the phone with the program director for WBUR-FM on the other end, leading to my first professional job in radio.

On June 6, 2009, as part of the WERS 60th anniversary celebration, Fran was one of the first group inducted into the new WERS Hall of Fame. It was my pleasure- and that of several classmates and students from other generations- to attend and see her honored for giving so much time to us at such an important time in our lives.

Students Honoring Fran Berger: Kelly Lawman, Fran, Jennifer Amerine, Me

Students Honoring Fran Berger: Kelly Lawman, Fran, Jennifer Amerine, Me

Now, Fran works for the New England Institute of Art and remains a part of many of her students’ lives. Donating to sponsor me in the PMC is just a small part of that. Fran has donated to several riders over the years, so I am delighted and honored that she has chosen to sponsor me the last two years. While she did not formally donate in someone’s name, she allowed me to share that she mother and sister-in-law to cancer (lung and breast cancer) so cancer has had an effect on her life as it has so many others.

Last? Fran’s answer to my question about what makes her “unique or interesting:”

I was on Ted Mack’s Original Amateur Hour (the precursor to today’s American Idol, in a Dixieland band that lost to a spoon player! How many people can claim that!


Thank you, Fran (for everything)! And thank you, everyone who has supported the Pan-Mass Challenge in any way. Here’s the link for you to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

Pan-Mass Challenge Heroes #6: Zena Weist

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. Please considering joining them by donating any amount to http://pmc.org/DH0159.


There are some people in the “strictly social media” whom I can instantly identify as “Capital F” Friends, even if I have met them only once. One of those people is Zena Weist, trapped all the way over in Kansas City (OK, not trapped, sorry KC folks), whom I met at the 2008 Society for New Communications Research (SNCR) Symposium in December 2008, and who was part of the crew that helped recreate, in a way,
the “Bad Kids’ Table of the 2007 event.

I know Zena primarily from Twitter, though our conversations sneak over into Facebook from time to time, and her blog at http://nothingbutsocnet.blogspot.com/. When I asked her if she was donating in anyone’s honor, Zena shared with me that her mother is a lung and brain cancer survivor. But she has also turned her attention to other issues, including one very close to her, autism, in a post that I consider one of the “must-reads” of the year.

One last bit from Zena:

– Why did you sponsor me in the Pan-Mass Challenge?

3 reasons:

  1. You asked
  2. It’s a great cause
  3. You asked


Thank you, Zena! And thank you, everyone who has supported the Pan-Mass Challenge in any way. Here’s the link for you to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.