Something Different (But Not Really) – Joining Stone Temple Consulting

2014 has brought a career move, and I am far enough into it to finally write about it here.

After leaving an agency – Voce Communications – that did and continues to do great (albeit now Haslam-less) work, I had the opportunity to figure out what was next. The real opportunity was to redefine what it meant to be someone with communications, public relations, social media and marketing experience. What would be different enough to be a challenge, but still draw on my core experience?

197744651_177c0dd6d4_zThere were a few intriguing answers out there. In-house positions offered the social media responsibilities I had honed at Voce, while agencies offered the greater integration of PR, social and other disciplines that I knew was coming. Add to that the more socially-responsible missions in the non-profit and educational worlds, and there was quite a bit to choose from.

Finally, I chose Stone Temple Consulting (and they chose me). What is different about Stone Temple? For me, it’s the deep experience in Search Engine Optimization combined with the recognition that content marketing is a key part of that world. In PR, we have seen for years the coming collision of SEO and content, and the cumulative changes in Google’s search algorithms over the years have confirmed that good content strategy is not merely compatible with good web strategy, but it is required.

That explains the appeal of a content marketer/social media marketer/PR pro/whatever I am to a firm with its roots in search marketing. What’s the attraction to me? An SEO foundation provides a quantitative foundation on which to build sound online content marketing programs. Rather than just measuring the results of what we do – a venture that is incomplete at best for most marketing and PR firms – I am now involved in measuring the reasons why we make our recommendations. Data first? That indeed seems to be the case. Add to that the opportunity to get a deeper understanding of technical SEO best practices, and I am hooked.

It will be interesting to see how my new experience shapes my thinking – and my writing. A month into my work at Stone Temple Consulting, I am only now comfortable writing about it. Expect my comfort level to increase, and to hear more about how my thinking evolves in my new surroundings – and wish me luck.

Photo Credit: Grufnik on Flickr

6 Comments

  1. Congrats, Doug! That sounds like a great move! In a previous role working for a vendor in the telecom space, I spent a huge amount of time in the world of SEO and SEM – and how that integrated with our content creation efforts (what we would call in 2014 “content marketing”, but we just called “writing” and “blogging” back then :-) ). It gave me an enormous appreciation for data and analytics that continues to be useful to me in the work I do today.

    I look forward very much to learning about what *you* learn and what you share here and on other sites. Thanks for letting us know about the change – best wishes with it all!

  2. I wish you luck with it Doug! Oh wait, I might be a bit biased, but very pleased to have you as part of the team here at Stone Temple Consulting.

  3. Tinu

    Oh yeah baby. The DATA. I can’t ever break up with search because so much of the research applies to so many other things. Congratulations.

  4. I finally had a chance to read this and to take a minute to say congratulations! This is actually very good to know because there might be some partnership opportunities for us!

  5. Doug Haslam

    Thanks all for the well-wishes!
    I’m definitely learning a lot and enjoying the new direction (is the boss still watching this page?).

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