Doug Haslam

Through years of working with companies on their social media efforts, it has always been clear that the more human resources an organization puts behind its social channels, the more successful they will be. Typically, the better-run programs have had a person who, rather than multitasking across the communications departments, has the primary job of managing [...]

I saw it again today. Every once in a while, someone I know professionally grandly announces that he or she is leaving a social media platform because it does not fit their needs. For some reason, that always bothers me. Why would someone in social media marketing – why would I – abandon a popular social [...]

I understand the need for provocative statements (heck, my last post here led off with “Experts are Useless), so perhaps I should not be quick to judge the statement “You won’t need a website by 2015!” However: A friend brought this Tweet from the recent  Inbound Marketing UK Summit to my attention. As someone who preaches, along [...]

This past week, a friend asked me to lend my expertise on charity fundraising, based on my long-time participation in the Pan-Mass Challenge to fight cancer. While she didn’t use the word “expert,” a call for advice reeks of leaning on someone for “expertise.” I don’t consider myself an expert in charity fundraising – there [...]