Doug Haslam

First off, if you read this on the day of publication, I hope those of you affected by Hurricane Sandy are doing well. The concept of “Newsjacking” has become popular in PR circles lately, thanks to a book by David Meerman Scott. Truth is, while “newsjacking” is of recent coinage, the concept – using current [...]

We all hate buzzwords, right? Don’t we want to kill them dead before they do more harm? Having been in PR for many years now, I am well familiar with the “Buzzword Bingo” games that pop up on occasion to ridicule the marketing – and tech-speak that make some of us sound silly when we’re [...]

In my work, metrics are a big deal. If you don’t measure the success of your social media program, or measure what’s going on before you get started, you can’t see where you’re going, where you have been, or where you are now. It doesn’t matter what you measure – well, actually it does, but [...]

In attending conferences recently, and more to the point seeing people I know Tweet live from other events, I have seen a familiar complaint continue to thrive: “Content is too basic.” …Well aren’t you just a Mr/Ms Genius Smartypants… Why is this so, assuming it is true? There are a few possibilities: Conference organizers don’t [...]

In my last post, I wrote about compartmentalizing  your online lives (personally owned and employer or client owned channels) so you don’t screw up and get in trouble. The more I thought about it, the more I came back to a higher-level view of the voices we assign to social platforms and different accounts. Compartmentalizing gets a [...]

In college, I majored in radio. Back then, in the days vinyl still ruled, the common nightmare was not being able to put the needle on the record, much like the victim in the horror movie who couldn’t get the car keys into the lock in time. The result was not slasher death, but dead air [...]

A few thoughts from sitting in on Marketing Profs B2B Forum in Boston: Are conferences too basic? This question is just to head off the inevitable complaints – and I considered them at times – that the content was “too basic.” There was some “101,” but there were also some more advanced sessions To answer [...]