Reprehensible Ego-Tripping or Fun? Both!

In Social Media Marketer-Land, we often make sport of the constant ego-building, attention-mongering activities that are all too prevalent. I do it, you do it (oh, I know you do don’t act all innocent), and it’s great that we call each other to account for being egomaniacal jerks.

Diamondbacks Braves doughaslam

Sometimes, though, we’re just having fun. For example, on our recent vacation in Phoenix, we noticed that at Chase Field, home of Major League Baseball’s Diamondbacks, fans could get Tweets displayed on the big scoreboard in center field. All you had to do was include the #godbacks” hashtag.

  • Ego gratification? Check
  • Gratuitous hashtag use? Check.
  • Publishing message on Twitter that everyone can see, not just people at the Diamondbacks games, for maximum lack of context? Check.
I just had to get on that big board. So I did, several times over four games. And you know what? It was fun. You know what else? I probably annoyed some people, including people I knew, with my #godbacks Tweets (what’s a “god back” anyway?).
Oh well.
Bonus: during Game 3, I got a text from a neighbor asking if we were at the game. Turns out they were there too- and found out we were there from my Tweets. It reminded me a little of the early days of Twitter when we were finding all these fun uses for the first time.

So, do I promise to be less cynical when others do silly attention-getting things in social media?

Nah. Probably not.
Diamondbacks Braves doughaslam


  1. At the time, I saw your tweets in my stream and thought “#godbacks” was some kind of sarcastic comment about the team.

  2. No, it was just a contrivance to get me to play– part of the “annoying anyone not connected to the game” part.

    So– what did you think “DBTV” stood for? ;)

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