Reprehensible Ego-Tripping or Fun? Both!
In Social Media Marketer-Land, we often make sport of the constant ego-building, attention-mongering activities that are all too prevalent. I do it, you do it (oh, I know you do don’t act all innocent), and it’s great that we call each other to account for being egomaniacal jerks.
Sometimes, though, we’re just having fun. For example, on our recent vacation in Phoenix, we noticed that at Chase Field, home of Major League Baseball’s Diamondbacks, fans could get Tweets displayed on the big scoreboard in center field. All you had to do was include the #godbacks” hashtag.
- Ego gratification? Check
- Gratuitous hashtag use? Check.
- Publishing message on Twitter that everyone can see, not just people at the Diamondbacks games, for maximum lack of context? Check.
So, do I promise to be less cynical when others do silly attention-getting things in social media?