Archive for February, 2012

Focus Panel : Discussion on Content Marketing

Friday, February 24th, 2012

I'm always tickled to be included among smart people on a panel to discuss social media, communications, and other issues. Earlier this month, I was honored to be included in the following group for an online panel on Content Marketing moderated by Steve Farnsworth of Jolt Social Media and hosted by Focus.com: Joining me were:  John McTigue EVP, Co-owner ...

Deleted Posts? Lemur-Burgers? Kneejerk Responses Make Social Media Marketers Look Like Idiots

Friday, February 10th, 2012

I am a huge fan of pointing out mistakes social media marketers make, not to show up people who may be acting poorly or simply showing bad form (heavens!). More to the point, we should call out "worst practices" lest people think such things are OK and get the actors ...

PR Doesn’t Need To Be Objective – Just Ethical

Wednesday, February 1st, 2012

There has been a lot of talk, much of it oblique, about public relations and objectivity- or the lack of it. Much of the most recent talk has stemmed from an active effort to relieve the long-time ban on corporate and agency PR agent participation in wikipedia edits, leading to ...