Social Media Top 5: Bad Headlines, More Google Plus Concerns and Hopes
A Bad Headline is Still Bad Journalism
When I was starting out in public relations, I helped a client, a games web site, get a nice article n the local paper. The article was indeed very positive, but the headline made a reference to gambling– something the client wanted to be very clear they were not- and it ruined the effect of the entire headline. That experience underlines the appreciation I have for the art of headline writing and the contempt I have for those who do it poorly.
This week, an even more poorly-written headline may have had a worse effect- it likely spawned a number of false stories and a lot of bad information on Twitter and (fittingly) Facebook. The story? M.C. Siegler’s TechCrunch article “One Year Later, Facebook Killing Off Places…To Put Location Everywhere.” The problem? It was a great, informative article about how Facebook is changing its location feature, Places, to be more deeply ingrained in the service. Even the URL simply, helpfully reads “facebook_location_tagging.” In trying to grab attention, the headline led lots of people to assume that Places was being killed off– and that Foursquare had won the location-based services battle.
I don’t know if Siegler wrote the headline or an editor did, but what a colossally bad move.
I Finally Put a Google +1 Sharing Icon on the Site.
Sometimes, it takes me a while to get around to things I should do.This is much cooler now that +1 goes right to the new Google + social network (or will be when + is ready for prime time). Give it a try?