Archive for February, 2011

How to Fight Social Media Book Fatigue

Monday, February 28th, 2011

I had the pleasure recently of reading two books by people I know. Two *more* social media books by people I know quite well. So, how am I supposed to do an objective review? I'm not. How am I supposed to drum up enthusiasm for social media books when it's probably much healthier ...

Thoughts After a Year of Telecommuting

Wednesday, February 16th, 2011

I composed this post without realizing it was Telework Week. Maybe I shouldn't admit that, but what the hell... After commuting to office and studios for more than 20 years, I joined the ranks of teleworkers a year ago January. I promised myself (and others) that I would blog observations, but ...

What Made Me Your Audience?

Monday, February 14th, 2011

This post originally appeared on Voce Communications' Voce Nation blog. One of the things that frustrates me most about being in the social media bubble is the fact that we all (social media marketing, PR, and other folks) seem to be each other's audience; reading each other's blogs, books, Tweets ...