Archive for November, 2010

Can You Have Thought Leadership Without Thought?

Monday, November 15th, 2010

[caption id="" align="alignright" width="350" caption="Flickr photo by litherland"][/caption] Having worked in PR for more than a dozen years, one of the unkillable buzz-phrases has been "thought leader." For PR clients, it's a simplified expression for being known for more than self-promotional reasons. rather than shilling your product or company (there is always a ...

Pay for Twitter? Of Course!

Tuesday, November 9th, 2010

Back in early 2008, I participated in a Social Media Breakfast in Boston about Twitter. Actually, the title was half tongue-in-cheek, half serious: "How Twitter Changed My Life." One of the questions the audience asked me and my fellow panel members (Laura Fitton, Scott Monty and Jim Storer), was "Would ...

Are the Smirking Jackals Hoping to Kill Foursquare in the Cradle?

Thursday, November 4th, 2010

Those of us in the social media and marketing industry have seen the reports over the last day or so: "Only" 4% of US adults who go online are using geo-location services like Foursquare, Gowalla and the like. The people who hate these services, find them annoying (fair enough) or don't ...

Formatting a Thumb Drive for Your Car: A Solution to a Nagging Problem

Thursday, November 4th, 2010

I drive a Honda Fit (2009 Sport model), and love the USB connector in the dash. Not being an iPod owner, I use it to connect a thumb drive that is big enough to hold as much music as I can stand. There were a few obstacles to getting this ...