Social Media Top 5: Writer’s Block, Real Value of Location Services & Promotional POV
1- Writer’s Block.
- Am I burnt out? Other friends in the industry are saying similar things– there seems to be a general malaise, with some folks feeling burnt out on writing about social media- are we running out of ideas to talk about? Is that a bad thing?
- Are social media bloggers not breaking new ground? I think that may be true- to a point. I often take blogging ideas from other posts (along with news)- and there does not seem to be a lot out there lately that makes me want to write. I blame the community. You’re all coming up short. Give me something good to steal! I don’t want to read any more over-simplified “duh” posts on social media strategy (not that “101″ is bad)- I want to see more “how,” more case studies (see next bullet), and more feather-ruffling. Stop boring me, and I’ll promise the same (as soon as my charity bike ride is done).
- Is client work taking precedence? Absolutely. Not having ideas to write about is not the same as being unable to come up with ideas for clients, and help them develop their strategies for social media. The folks actually doing work for clients are either implementing things already written (so just wait for the hoped-for case studies, such as this one my company, Voce Communications, published on a Sony Playstation implementation), or simply can’t talk about a work-in-progress or proprietary information, even if it is fascinating.
- Am I simply preoccupied? Sure, other things taking up attention in my life probably detract from writing, but that’s never an excuse.
3- Whose Promotion is it, Anyway?
A recent promotion by the Virgin America airline caught my eye this week. They were promoting new routes to Toronto by giving free flights to influential Twitterers. It caught my eye in part because I flew Virgin this week (I am actually on one of their planes as I type this online- nice!), even though I have no plans to go to Toronto.What also caught my interest was that some folks (including frequent Google Buzz correspondent Judy Gombita) apparently thought that this was a promotion for Klout, the service that measures Twitter influence.
It didn’t occur to me they were driving it- in fact I failed to note they were involved as a partner (probably because I’m dense- sorry, Greg). witness this post (and, again, comments) by Jenna Stothers to see what I mean, along with the obligatory hard feelings by hardcore Twitterers who were not picked. It’s interesting how one’s point of view can affect even the perception of whose promotion it is.
By the way, my Klout score is… nah, I’m not playing that.
4,5 – That’s All For Now
I’m not completely over my writer’s block yet