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  1. I think it’s a balance. You definitely don’t want to hear about when I lift weights (do you?), but if I’m a fitness blogger, maybe you do.

    And you may very well want to hear about when (and where) I last took my dog for a walk, even if it seems to be peripheral information.

    Sure, I could go all corporate and just tell you about the New Balance sneakers I’m wearing, but if I share my park experience with you then you’re getting a little bit of me, a little bit of homey-ness with your marketing and I look a lot less like a corporate shill.

    We’ve all got enough corporate shills in our lives, I’d wager. An authentic, friendly focus, a dollop on the marketing, makes it all considerably easier to take.

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