Social Media Top 5: Bloggers Don’t Care if You’re PR, Accent-u-ate the Negative, & the Need for Community Managers
Do Bloggers Understand the Differences Between PR and Advertising? Should They (Will They) Care?
Jason Falls brings up in a post the notion that bloggers don’t understand the difference between PR and advertising, highlighted by the fact that some bloggers, when pitched by PR, ask for, in essence, a “pay for play” arrangement. Right or wrong, I think we will see more, not less, of this type of understanding. Do bloggers owe it to PR people to care about the difference? I don’t see why they should. It would be convenient for PR people, but I don’t think that’s going to happen.
ReTweeting Negative Comments– Really
It is common to advise clients to engage with negative commenters online- perhaps to sway their opinion, but at least to be part of the conversation and have their side heard by all observers. What burrito chain BoLoco does is a bit more interesting- according to a post by Zach Braiker, they repeat (“ReTweet”) negative posts on Twitter. That’s risky, because Twitter offers little room for context. But it does show a good sense of sport, and a willingness not only to face critics head on by acknowledging them, but to egg on their fans to come to their defense.
Will it work? Here is some isolated evidence:
Surprise! Facebook Fan Page Admins Get Weekly Stats Emails
Are you a Facebook Fan Page administrator? Then you probably got an email last week with page stats. Considering that existing Fan Page stats were thin at best, and slow to update, these numbers, slim as they are as well, are welcome.
I would have been nice if Facebook had done the courtesy of asking permission to send these emails, true we probably opted in somewhere down the line in signing up, but still. This disregard for the the protocols of Internet privacy and etiquette could be applied to more serious matters– to date, Facebook doesn’t have the greatest track record in this regard.
The Need For Community Managers: a Good Reason
In this post by Jeffrey Cohen, Aaron Strout (disclosure: a good friend and former client) of Powered, Inc. talks about the need for community managers. That need is nothing new in my circles, but Aaron articulates a great point: community managers breed content creation. Creating content is the hardest thing for any company, especially when content is not their core business. Rather than the limited content output of one person, a community manager can harness the creativity of a company’s “fans,” thereby creating much more content. How many content creators does one community manager equal? Ten? More?
(Link contains a video interview with Aaron).
Do You Need to Incentivize Colleagues to Use The Intranet? Then Your Intranet Sucks (or You Don’t Need It).
After reading this article in Ragan.com by Lindsey Miller, I noted a lot of interesting and clever, likely effective ways to entice employees to use a company intranet (or other internal communications tool, for that matter). In my experience, nobody will use these tools effectively if they don’t find them valuable– no matter how many cookies you give them. Forget the gimmicks– just make it work.